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Bonus
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Bonus supermarket has 32 discount grocery stores all around Iceland. There is a reason why Bonus has many times been voted best and most popular company in Iceland both by tourists and icelanders.
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  • BrakiWorldTraveler
    Belgrade, Serbia20,004 contributions
    4.0 of 5 bubbles
    Look for the Pig to shop Big
    Yes, the pink Pig is a mascot of this food store chain. You will find their stores all over Iceland. Iceland is a very expensive country and going out for dinner every night is a significant expense, specially for a family. So, if you opted for self catering apartments or even a hotel but without breakfast, this supermarket chain is really your budget saver, as prices are lower than in other stores. Have in mind you cannot buy alcohol here, you can only buy 2% low alcohol beer. For real stuff you must find a liquor store ('Vinbudin" is widely present) and be prepared for skyrocket prices. TIP: Buy alcohol when you land at Keflavik airport. There's a free shop at arrival (you pass through it). Still expensive, it is around 20% cheaper than elsewhere
    Visited October 2023
    Traveled with family
    Written November 16, 2023
  • Shawn M.
    214 contributions
    5.0 of 5 bubbles
    Market recommended by a local tour guide
    I liked this market slightly more than the nearby Kronan. The 500 ml low alcohol canned beer (Egils Pilsner, Thule) was very inexpensive yet smooth and drinkable. Moreover, the cost per can is about the same whether you buy one or a pack.
    Visited September 2023
    Traveled solo
    Written November 26, 2023
  • product-of-canada
    Toronto, Canada2,492 contributions
    4.0 of 5 bubbles
    This review is for the Bonus merch!
    The Bonus pig logo is a classic, and I'm a sucker for gimmicky merch. I got the Bonus piggie hoodie, reusable bag and t-shirt. When I wear the clothing, it gets a lot of comments! FYI, the Reykjavik Bonus located by the harbour is nicer and has more merch than the one right downtown off the main road. We were staying downtown with no car, and those are the two walkable locations. FYI part II. Kronan (competing grocery store) is actually a better option for selection and prices. This was our experience with the harbour location, which is practically across the street from Bonus. However, Kronan does not really have the merch going for it like Bonus does. On the down site, I noticed that the Bonus hoodie is a cheap material the pills easily.
    Visited July 2024
    Traveled as a couple
    Written August 27, 2024
  • vegetarian-girl
    Austin, Texas543 contributions
    5.0 of 5 bubbles
    Great prices
    We bought loads of chocolate bars & dried fish for friends back home. While prices are great compared to other stores, we were surprised that the airport was selling same chocolates at lower prices on a sale. And wine we bought at vinbudin (?) also less because on sale at airport tho Vinbudin has great prices too. We are still glad we bought early & packed but just an observation.
    Visited September 2024
    Traveled as a couple
    Written September 14, 2024
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

4.5
4.5 of 5 bubbles180 reviews
Excellent
96
Very good
66
Average
14
Poor
3
Terrible
1

John A
Belfast, UK1,617 contributions
3.0 of 5 bubbles
Mar 2020 • Couples
We noticed a Bonus supermarket as we walked up Laugavegur and went in to look at the prices. There is a good range of fresh products and tourist nick nacks at prices similar to those in the UK.
Bonus is probably closest to Lidl at home.
Written March 13, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Sa4a
Atlanta, GA10 contributions
3.0 of 5 bubbles
Nov 2019 • Solo
I went to the Bonus in downtown Reykjavik near skulagata. The cashier was super rude to me EVERY TIME I WENT. She was an older lady with dark hair and glasses. She always threw the receipt at me. The first time she did it I really tried my best to not think she was being racist. So I stayed around to see how she handled other customers. She handed the receipt to everyone else. 🤷🏾‍♀️.

The second time I went, she did the same thing. I just looked at the receipt she threw across the counter, then looked at her, and walked off.

3 stars only because it's affordable.
You should treat your non white tourists with respect. I'm still going back to Iceland. Just not to that old hag.
Written March 29, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Karen93160
Toronto, Canada5 contributions
5.0 of 5 bubbles
Dec 2021
The Bonus on Skipholt was the closest to my accommodation. It has a great choice of products, even vegan products, at low prices which is very handy to cook your own meals, and save money.
I even became addicted to the vegan Polo biscuits :) !
Written January 15, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

BayouBear
Reno, NV187 contributions
5.0 of 5 bubbles
Jun 2023
No matter how prepared you are and how much research you have done, the first shock upon your arrival in Iceland is the cost of food. Bonus grocery was a life and $$$ saver, they have some amazing sandwiches, pastries and food for very reasonable prices.

We were in Reykjavík for just over 18 days and on several occasions, we utilized Bonus food for our dinner meals. Don't miss this grocery store, it will save you money, you have a great selection of food and you will save on your food cost.
Written July 21, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

product-of-canada
Toronto, Canada2,492 contributions
4.0 of 5 bubbles
Jul 2024 • Couples
The Bonus pig logo is a classic, and I'm a sucker for gimmicky merch. I got the Bonus piggie hoodie, reusable bag and t-shirt. When I wear the clothing, it gets a lot of comments!

FYI, the Reykjavik Bonus located by the harbour is nicer and has more merch than the one right downtown off the main road. We were staying downtown with no car, and those are the two walkable locations.

FYI part II. Kronan (competing grocery store) is actually a better option for selection and prices. This was our experience with the harbour location, which is practically across the street from Bonus. However, Kronan does not really have the merch going for it like Bonus does.

On the down site, I noticed that the Bonus hoodie is a cheap material the pills easily.
Written August 27, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Shawn M.
214 contributions
5.0 of 5 bubbles
Sep 2023 • Solo
I liked this market slightly more than the nearby Kronan.
The 500 ml low alcohol canned beer (Egils Pilsner, Thule) was very inexpensive yet smooth and drinkable. Moreover, the cost per can is about the same whether you buy one or a pack.
Written November 27, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

nadi
Israel1,314 contributions
4.0 of 5 bubbles
Aug 2023
Coming to iceland from many countries means - expensive products, high prices. Bonus chain of supermarkets is relatively cheaper than others. A big variety . The opening hours are not good - 10 - 20, but only small more expensive groceries are open in better times.

I loved the fridge where you get in and pick the cold items and the many self cashiers.
Written August 5, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

vegetarian-girl
Austin, TX543 contributions
5.0 of 5 bubbles
Sep 2024 • Couples
We bought loads of chocolate bars & dried fish for friends back home. While prices are great compared to other stores, we were surprised that the airport was selling same chocolates at lower prices on a sale. And wine we bought at vinbudin (?) also less because on sale at airport tho Vinbudin has great prices too. We are still glad we bought early & packed but just an observation.
Written September 14, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

AnnaBergur
Reykjavik, Iceland6 contributions
1.0 of 5 bubbles
Aug 2020 • Couples
Bonus is advertised as a discount shop, but it’s not more than just marketing. In Kronan prices are the same but displays are nicer and cleaner. In Bonus I don’t feel comfortable at all . The staff don’t care about customers as if customers came to get something for free. And there is always something spilled on the floor while staff members can’t decide whose turn it is to clean
Written August 3, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

5.0 of 5 bubbles
Feb 2020 • Friends
This is the place to go to buy all your essentials while in iceland. Spotted them all over Reykjavik. It has the cheapest prices around for drinks and snacks. Cheapest place to buy applesin, Icelands most popular soft drink! Delicious!
Written February 8, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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Bonus - All You Need to Know BEFORE You Go (2024)

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