Choco-Story, Chocolate Museum

Choco-Story, Chocolate Museum

Choco-Story, Chocolate Museum
3.5
10:00 AM - 6:00 PM
Monday
10:00 AM - 6:00 PM
Tuesday
10:00 AM - 6:00 PM
Wednesday
10:00 AM - 6:00 PM
Thursday
10:00 AM - 6:00 PM
Friday
10:00 AM - 6:00 PM
Saturday
10:00 AM - 6:00 PM
Sunday
10:00 AM - 6:00 PM
About
Discover the history of chocolate ... The tour begins with the discovery of the Mayas and Aztecs, for whom cocoa played an important part in their way of life. For example, they used cocoa during their rituals where it was mingled with their mystical beliefs. ... and how it is made The tour goes on to show you how the processes for the transformation of cocoa gradually evolved over the years and led to the invention of solid chocolate in the 19th century.
Duration: 1-2 hours
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Admission tickets
from $15.47
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  • Mark I
    Fenstanton, United Kingdom54 contributions
    5.0 of 5 bubbles
    Once you get the hang of the audio tour, you'll realise it's the future...
    Great for kids and adults alike with a well constructed narrative that affords visitors the opportunity to connect the high level story while dwelling on the detail (if they wish). Took a few minutes to get used to the audio tour, which initially feels a little gimmicky, but you quickly realise that the content is well structured and thought out. It leads young and old through an interesting history of chocolate and its significance to Belgium. Really brings to life the story, significance, and 'relative recency' of various chocolate innovations (in the grand scheme of time). Would certainly recommended as a highlight of our visit to Bruges
    Thank you for this wonderful 5 star review. We are excited to see that you have enjoyed your visit of Choco-Story Bruges
    Written November 1, 2023
    This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
    Visited October 2023
    Traveled with family
    Written November 1, 2023
  • Emma
    Cardiff, United Kingdom30 contributions
    3.0 of 5 bubbles
    Nice museum
    Went here as we wanted to try a museum in Bruges. They provided audio guides to listen to which was great. Very informative for different timelines in the history of chocolate. The place was very busy, the shows and demonstrations were a 15minute wait each. Only able to try the chocolate at the end of the whole experience.
    Visited December 2023
    Traveled as a couple
    Written December 18, 2023
  • GemZ77
    Manchester, United Kingdom635 contributions
    5.0 of 5 bubbles
    Interesting Visit
    This was an interesting way to spend a rainy hour! Reading the reviews I wasn't sure what to expect, but really enjoyed the visit. Remember that it is a museum rather than a novelty interactive Cadbury world style venue, and therefore probably better suited to adults than young children. The audio guide was easy to follow and I liked that all the clips were quite short. The first room was very small and crowded but people quickly dispersed and spread out. The history of chocolate and the various artefacts collected are really interesting e.g moustache cups! Highlights for us were the free photo machine and the chocolate making demo at the end of the tour.
    Visited December 2023
    Traveled as a couple
    Written December 28, 2023
  • Steven W
    Newport, United Kingdom205 contributions
    3.0 of 5 bubbles
    One for the chocholics only
    Good to see all the history but the tour was a little flat. You have to scan each code and listen and there’s so many it just lost its edge for us. We also had to rush to make the last chocolate tasting session at the end. Worth a visit for chocolate fans but don’t expect to be overwhelmed
    Visited December 2023
    Traveled as a couple
    Written January 7, 2024
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

3.5
3.5 of 5 bubbles3,820 reviews
Excellent
883
Very good
1,352
Average
1,016
Poor
369
Terrible
200

nibbles
Oldbury, UK19 contributions
1.0 of 5 bubbles
Feb 2020 • Friends
We visited this chocolate museum as we thought it night be quite interesting. We opted for the walking tour where you got to see the museum and then walk around Bruges, get a hot chocolate with one of the vouchers in the guide and little tastes of chocolate at different shops in Bruges. The museum was dull at best and when we left we headed to get our hot chocolate first. When we arrived at Choco Jungle Bar, it was locked up with a notice on the door saying "exceptionally closed" we returned to the museum to ask for a partial refund, only to be declined. The man behind the counter informed me that he usually works at the bar but because staff were sick he had to work at the museum. After a little back and forth they agreed to allow us something from the shop to the value of €4. Why they couldn't be upfront in the first place that we wouldn't be able to get the hot chocolate is beyond me as we probably wouldn't have paid €60 for the walking tour. I'd recommend to avoid unless you enjoy disappointment.
Written February 8, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear Nibbles, thanks for sharing your feedback. We're sorry your experience didn't match your expectations. It was an uncommon instance and we'll do better.
Written February 10, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

GB&TB
London, UK164 contributions
2.0 of 5 bubbles
Feb 2020 • Family
This attraction could and should be far more sophisticated than it is, especially at the prices they charge (10€ adult 5€ child).

What you get is four or five (I lost count, such was the tedium) floors housing glass display cases containing vaguely relevant rudimentary exhibits, complemented by lots of posters with explanatory narrative that it too small to read, especially with loads of people thronging all around you.
There is an app that you can download and use during your walkabout, but it is of no apparent value at all. Instead of, for instance, bringing the unreadable poster narrative info conveniently to your device, it merely overlays cartoon images on screen shots of selected posters that you point your phone at, the purpose of which completely eludes me.
There are two or three dispensers along the way, where you can help yourself to ‘all you can eat’ chocolate buttons. Also, you can sample more choc buttons during the frequent 10 minute chocolate making demonstrations. The demos seems to be always overcrowded and are banal and missable.

To sum up, our 8 year old was very quickly bored and we adults were left feeling very quickly bemused and monetarily exploited; the chocolate freebies in no way compensating for the entrance charge.
Written February 19, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear Jotisbo, thank you for taking the time to write a review. We are very sorry to hear that the museum didn't meet up to your expectations. When it's raining outside and there are school holidays in different countries our museum can be quite popular. During the three floors you can see the history of chocolate, learn about the production of chocolate and see a film about the chocolate factory. In the end there is a live demonstration where a chocolatier shows you how pralines are made. The children receive a sticker game they can fill out during the visit and they receive a small price at the end. During the visit there are also 7 tasters. Customer satisfactions is very important to us so we try and give the best experience we can which is a little bit more difficult during rainy, busy days but we try our best.
Written February 20, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Jere_Zarko
38 contributions
5.0 of 5 bubbles
Nov 2019 • Couples
The museum gives an interesting overview of the history of chocolate as well as detailed insight on how it was introduced to Belgium. Lots of amazing information and facts accompanied by several all-you-can-eat chocolate dispensers. Pay attention to combined tickets with other sights included.
Written February 3, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Dear Jere_Zarko, thank you so much for your review. Our staff will definitely be happy to read what you wrote. We put customer experience and statisfaction as our priority. So thanks for your kind words and we look forward to seeing you again.
Written February 4, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Tom D
13 contributions
2.0 of 5 bubbles
Oct 2023 • Couples
This is an over-hyped, over-priced museum. In a nation known for its quality chocolate I expected more from this museum, especially when they charge 13 Euros per adult. The museum tells the story of how Europeans discovered the existence of chocolate in a painstakingly slow process that I have to believe losses the attention of most who wander through. Kids will have no patience for this museum. The highlight of the museum is likely the meager "free" samples provided at the end. A better and more enjoyable experience would be to visit a local chocolate shop and buy 13 Euros of fine Belgium chocolate
Written October 9, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you for your feedback. We are very sorry to hear that you haven't enjoyed your visit of Choco-Story Bruges. During the 1,5 hour tour (we have a kids and adult version) there are several immersive rooms and interactive games. At the end of the visit there are 4 dispensers where you can have all the chocolate you can eat.
Written November 1, 2023
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

GemZ77
Manchester, UK635 contributions
5.0 of 5 bubbles
Dec 2023 • Couples
This was an interesting way to spend a rainy hour! Reading the reviews I wasn't sure what to expect, but really enjoyed the visit. Remember that it is a museum rather than a novelty interactive Cadbury world style venue, and therefore probably better suited to adults than young children. The audio guide was easy to follow and I liked that all the clips were quite short. The first room was very small and crowded but people quickly dispersed and spread out. The history of chocolate and the various artefacts collected are really interesting e.g moustache cups! Highlights for us were the free photo machine and the chocolate making demo at the end of the tour.
Written December 28, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Mark I
Fenstanton, UK54 contributions
5.0 of 5 bubbles
Oct 2023 • Family
Great for kids and adults alike with a well constructed narrative that affords visitors the opportunity to connect the high level story while dwelling on the detail (if they wish).

Took a few minutes to get used to the audio tour, which initially feels a little gimmicky, but you quickly realise that the content is well structured and thought out. It leads young and old through an interesting history of chocolate and its significance to Belgium.

Really brings to life the story, significance, and 'relative recency' of various chocolate innovations (in the grand scheme of time).

Would certainly recommended as a highlight of our visit to Bruges
Written November 1, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you for this wonderful 5 star review. We are excited to see that you have enjoyed your visit of Choco-Story Bruges
Written November 1, 2023
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

crakajaxx
Maidstone, UK93 contributions
2.0 of 5 bubbles
Oct 2022 • Family
You MUST pre-book more than 24 hours in advance online!
We went one day, & they said their last entry was at 4pm. Which google did not advise, as it just said it closes at 5pm.
We just missed it as it was just gone 4pm. We said we'd come back tomorrow.
The next day we arrived & the staff looked very stressed & were putting signs up saying fully booked.
They couldn't take any extras as they were fully booked online.
Very disappointed as it was only a short trip & we didn't have another opportunity to go back.
Written November 6, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Good afternoon, thank you for your feedback. It is not obligated to book in advance but on busy days, especially during the weekends, rainy days and school holidays it is very highly recommended. This goes for almost every activity and/or museum in Bruges. The museum visit takes place with an audio guide. To ensure everyone has an audio guide and a wonderful visiting experience we only allow a certain number of people inside the museum at the same time so it doesn't get over crowded. On Google it says indeed that the museum closes at 17:00, which is correct. The opening hours of the chocolate museum is 10:00-17:00. Of course you also need time to visit. On our website you can see that you need at least 1,5 hours to visit the museum before it closes (at 17:00). Therefore the last entry is at 16:00 but the museum itself closes at 17:00. We hope to welcome you back on a next trip to Bruges
Written November 14, 2022
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Steven W
Newport, UK205 contributions
3.0 of 5 bubbles
Dec 2023 • Couples
Good to see all the history but the tour was a little flat. You have to scan each code and listen and there’s so many it just lost its edge for us.

We also had to rush to make the last chocolate tasting session at the end.

Worth a visit for chocolate fans but don’t expect to be overwhelmed
Written January 7, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

CMC
Herne Bay, United Kingdom1,050 contributions
3.0 of 5 bubbles
Mar 2023 • Couples
Just about worth a visit, some interesting bits to see.

It wasn't busy but I can imagine it being a nightmare at peak season so I would go very early if that's when you are travelling.

There is free chocolate at the end but I would avoid, the amount of fingers grabbing from where they are released, especially all the kids, is kind of disgusting.
Written April 11, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you for your feedback. The chocolate at the end is held in chocolate dispensers. The bowls underneath are to catch the chocolate that falls from the dispensers. When you turn the wheel and hold your hand underneath you get fresh, germ-free chocolates to taste.
Written May 11, 2023
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Darya K
Moscow, Russia17 contributions
5.0 of 5 bubbles
Dec 2022 • Family
We went to this museum because we had a workshop. we made chocolate and we had a lot of tasty chocolate. Then we went to the museum of the history of chocolate and we had Audio guide. it was a really interesting trip in time. I recommend you to go to this museum.(written by my daughter).
Written December 24, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you for this wonderful review. We are happy to see that you have had a wonderful time in our chocolate museum.
Written January 3, 2023
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

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