I was in this shop with my girlfriend on the occasion of a day in Brugge. The small restaurant is located in a small street in the historic center. The interior is not very large but the space is designed to display a lot of chocolate products. We bought chocolate covered waffles and cubes with stick, like lollipops, to create the hot chocolate. During our visit we were offered pieces of a tablet and a map of the city with the recommended route to see the most important monuments.

We were taken to this tiny chocolate shop off the main streets by our Free Legend Tour guide and offered a discount. It was absolutely worth it. Initially we weren’t sure as there are literally loads of chocolate shops everywhere in Bruges. But after trying chocolate in many other places we returned to Pur Chocolate. The lady who was selling the chocolates was very polite and helpful. Yes, she asked kindly if we could pay cash, but there was no problem when we chose the card payment. Every piece of chocolate we tried there was always so fresh and tasty. I think this little place definitely deserves more attention.

There aren’t dozens of chocolate shop fronts in Bruges, there are literally hundreds. We have spent the last 6 days here, on top of a visit last year and the number seems to keep going. Probably along with the tourist numbers. Many have the most impressive displays & claims. But unless you’re in a hurry, or don’t really care, try not to buy at the first that you visit. Taste is a personal thing - but you’re probably not going to find bad chocolate. Find somewhere that feels right, looks right and is priced kinda right (none are inexpensive). This one, among others works for us. Yes, they have their banter down perfectly, but do they should. They see thousands of tourists every week of every year. Go with your gut. This we think is one of the better - but there isn’t a best!

We saw this place and so glad we went in. It felt like a local "mom & pop" shop. It was a bit before 10am so the street is still pretty empty. The Chocolatier was there manning the shop. He was very nice and courteous. We all bought many boxes of chocolates and they all taste soooo good!!!