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Heineken Experience

Certificate of Excellence
Neighborhood:
De Pijp
As featured in 3 Days in Amsterdam and 2 other guides
Sponsored by:
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Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Phone Number: +31 20 523 9222
Website
Today
10:30 am - 7:30 pm
Closed now
See all hours
Hours:
Mon - Thu 10:30 am - 7:30 pm
Fri - Sun 10:30 am - 9:00 pm
Description:

The Heineken Experience is a self guided interactive journey through the...

The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).

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TripAdvisor Reviewer Highlights

Read all 12,866 reviews
Visitor rating
  • 3426
    Excellent
  • 2044
    Very good
  • 742
    Average
  • 257
    Poor
  • 190
    Terrible
So much fun!

Had so much fun and really informative. Quite hands on and good value. You get 2 1/2 pints of beer which pretty much is the coat of the admission. Fast track was great as just... read more

4 of 5 starsReviewed yesterday
WorkAroundTheWorld
,
Albufeira, Portugal
via mobile
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12,866 Reviews from our TripAdvisor Community

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Showing 6,659: English reviews
Houston
Level Contributor
44 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 16 helpful votes
5 of 5 stars Reviewed yesterday NEW via mobile

Very nice and very informative tour. Many attractions to engage in and rooftop bar provides a beautiful view.

Helpful?
Thank Mike K
Gauteng, South Africa
Level Contributor
3 reviews
5 of 5 stars Reviewed yesterday NEW via mobile

The Heineken experience is a must do while in Amsterdam. It is fun filled, educational and loaded with historical facts. The staff were awesome, very knowledgeable and added spark to the experience. The interactive area was fantastic, I enjoyed scoring a few Rugby penalties and holding up the European Cup 😄. The gift shop was fully stocked and items were... More 

Helpful?
Thank deenapadayachee
Level Contributor
6 reviews
3 attraction reviews
5 of 5 stars Reviewed yesterday NEW via mobile

Very amusing activity. You pay for entrance, and get your money back in Heineken beer. During the tour there are plenty of activities for all the family. It all takes about an hour and a half to two hours. Very entertaining!

Helpful?
Thank Yevgeni F
Level Contributor
5 reviews
5 of 5 stars Reviewed yesterday NEW via mobile

Great beer museum... Learnt a lot of interesting facts. Loved the horses. Fun filled experience with lots of games & fun activities.Dont forget the beers . Overall great experience.

Helpful?
Thank avand2016
HeinekenExperience, Guest Relations Manager at Heineken Experience, responded to this review

Hi avand2016! Thanks for keeping in touch. The horses are, in particular, our celebrities and are treated like stars. We are glad to hear that you have enjoyed to see them and also your time at the Heineken Experience. We hope to see you again soon. Cheers! More 

Albufeira, Portugal
Level Contributor
52 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
4 of 5 stars Reviewed yesterday NEW via mobile

Had so much fun and really informative. Quite hands on and good value. You get 2 1/2 pints of beer which pretty much is the coat of the admission. Fast track was great as just walked straight in

Helpful?
Thank WorkAroundTheWorld
East Kilbride, United Kingdom
Level Contributor
156 reviews
22 attraction reviews
common_n_attraction_reviews_1bd8 93 helpful votes
3 of 5 stars Reviewed yesterday NEW

Its one of those things you have to do when visiting Amsterdam, so been there done it but wouldn't go again. It is very informative and interesting and nice to see the company keeping the heritage but lacks the vow factor for visitor attractions. Didn't book in advance but queue outside for a Saturday afternoon wasn't that bad but once... More 

Helpful?
Thank GEORGE P
HeinekenExperience, Guest Relations Manager at Heineken Experience, responded to this review

Hi George. Thank you very much for your feedback. We understand that Saturday is usually our busiest day so we are currently working on ways of reducing the crowds and we are also making different bar for our guests! We hope to welcome you back soon so you can see the changes and hopefully you will get out more satisfied... More 

Carpinteria, California
Level Contributor
33 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 8 helpful votes
2 of 5 stars Reviewed yesterday NEW

Having worked in the alcohol sales industry for many years, I have been to many wineries and breweries for tours. Being the largest brewery in the Netherlands, I expected an actual working brewery. This place is geared for a very young crowd. Very crowded, very noisy and definelty not handicap friendly! Don't waste your money!

Helpful?
Thank JoniA1
HeinekenExperience, Guest Relations Manager at Heineken Experience, responded to this review

Thanks for taking the time to post this review JoniA1. We are sorry to hear that you had an unpleasant experience and that we didn't meet your expectations. We are indeed not a working brewery anymore. We used to be a working brewery until 1988 when it was closed due to the fact that its capacity became too small to... More 

Manchester, United Kingdom
Level Contributor
34 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
5 of 5 stars Reviewed yesterday NEW via mobile

Visited Monday with my husband. Shows you the way it's made, 3 half pints included in admission prices. 4d rides and interactive games makes it a great addition to a trip to Amsterdam

Helpful?
Thank Emma R
Istanbul, Turkey
Level Contributor
5 reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed yesterday NEW

When i was buying the ticket, i was not sure about it but when the tour ended and i was walking out, i thought "wow!". To speak for myself, i really enjoyed the 4D experience (Brew Your Ride). There are also so many other interactive stuff inside (beer-serving, beer tasting, video montages and so on...) and lots of fun for... More 

Helpful?
1 Thank cihanalioglu
HeinekenExperience, Guest Relations Manager at Heineken Experience, responded to this review

Thank you very much for taking the time to post this review cihanalioglu. And also thank you very much for this glowing review. We have a lot of fascinating stories to share, so we are happy that you had a great time at the Heineken Experience. We hope to see you again soon! Proost! More 

Level Contributor
11 reviews
common_n_attraction_reviews_1bd8 1 helpful vote
4 of 5 stars Reviewed yesterday NEW via mobile

If you are a fan of beer and especially Heineken, do not give this place a miss.. This place breaks down the industrial process of making beer and will let you pour your own beer as well at the end. A historical treat for Heineken lovers.

Helpful?
Thank Akshay C

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Questions & Answers

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Staying in De Pijp

Neighborhood Profile
De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
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