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Heineken Experience

Certificate of Excellence
Neighborhood:
De Pijp
As featured in 3 Days in Amsterdam and 2 other guides
Sponsored by:
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Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Phone Number: +31 20 523 9222
Website
Today
10:30 am - 9:00 pm
Closed now
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Hours:
Mon - Thu 10:30 am - 7:30 pm
Fri - Sun 10:30 am - 9:00 pm
Description:

The Heineken Experience is a self guided interactive journey through the...

The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).

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Book In Advance
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TripAdvisor Reviewer Highlights

Read all 12,290 reviews
Visitor rating
  • 3284
    Excellent
  • 1950
    Very good
  • 705
    Average
  • 249
    Poor
  • 183
    Terrible
Average

€16 to visit. An average type exhibition. Nothing outstanding about the visit. 2 free beers included in the price which you receive at the end of the tour where you can drink and... read more

4 of 5 starsReviewed today
Katrina C
,
Walsall, United Kingdom
via mobile
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12,290 Reviews from our TripAdvisor Community

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Showing 6,371: English reviews
hongkong
Level Contributor
33 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 26 helpful votes
5 of 5 stars Reviewed today NEW via mobile

It is a fantastic place to visit no matter you are a beer lover or not. It is very educational to tell you the production of beer, the ingredient and the history. Make sure you reserve at least an hour after visiting the front part as the fun part is yet to come. They have so many interactive games that... More 

Helpful?
Thank Karlywai
Walsall, United Kingdom
Level Contributor
12 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 stars Reviewed today NEW via mobile

€16 to visit. An average type exhibition. Nothing outstanding about the visit. 2 free beers included in the price which you receive at the end of the tour where you can drink and enjoy the views over Amsterdam. A very simple "ride" which involved standing on a floor plate which moves slightly. All signs and speakers are in English which... More 

Helpful?
Thank Katrina C
Sheffield, United Kingdom
Level Contributor
2 reviews
5 of 5 stars Reviewed today NEW via mobile

Located a few minutes work from the main museums, so very easy to get to. Really enjoyed the tour, was fun and very interactive!! Would highly recommend a visit!!

Helpful?
Thank Natasha B
Greater Manchester, United Kingdom
Level Contributor
51 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
5 of 5 stars Reviewed today NEW via mobile

We had a guided tour around the experience, Ellen our guide was lovely, warm and very friendly. Fun place with a range of different things to-do including selfie spots on the floor, been bottled like a beer was fun and different. Large gift shop, however in the bar area the floor was very sticky so don't leave your bags down.... More 

Helpful?
Thank Nicky5000
London
Level Contributor
27 reviews
common_n_attraction_reviews_1bd8 14 helpful votes
5 of 5 stars Reviewed today NEW

This place had been recommended and as a group of four, travelling to Amsterdam on a day trip, we decided this would be a good place to start! I'd booked our tickets online, so we walked straight in and didn't have to queue and were given our wrist bands with two tokens for two beers. The tour starts with me... More 

Helpful?
Thank sunseeker2London
Island of Malta, Malta
Level Contributor
25 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
5 of 5 stars Reviewed today NEW

Super fun, dynamic and complete experience. I recommend buying the tickets in advance since the line at the door could get long. The Heineken Experience teaches you about the history, composition, taste, making, and processes of the beer in a fun, modern and interactive way. We really enjoyed it. At the end you get 2 free beers that you can... More 

Helpful?
Thank Sboldrin
Flint, Michigan
Level Contributor
12 reviews
common_n_attraction_reviews_1bd8 12 helpful votes
5 of 5 stars Reviewed yesterday NEW via mobile

We loved this tour. Very informative and I like how it's self guided, where we can take our time. Had plenty to drink (3 free). Balcony has a great city view. You can even personalize your own bottle for €6,50. Lots of interactive fun. Must check it out!

Helpful?
Thank HNass
Fairfield, Connecticut
Level Contributor
19 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
4 of 5 stars Reviewed yesterday NEW via mobile

Different from other museums in town. Beer is waiting for you at the end. You have the option to bypass the step by step tour and head straight for the rooftop bar where the Heinies are aplenty. I was thirsty so I chose the express lane.

Helpful?
Thank 203Enroute
Wycombe
Level Contributor
39 reviews
16 attraction reviews
common_n_attraction_reviews_1bd8 16 helpful votes
5 of 5 stars Reviewed yesterday NEW via mobile

Really enjoyed this experience. Whilst I am not a drinker was great to get to know the background. Also great views if you go to the sky bar for the drinks afterwards. Take part I the experience of a virtual bike ride, scoring a try at the rugby and a goal at the football. It was great we could email... More 

Helpful?
Thank JoeR49
London, England, United Kingdom
Level Contributor
9 reviews
5 of 5 stars Reviewed yesterday NEW

we had a very nice VIP tour:)) the guide was friendly and funny, it was interesting to tast beer, also I got some presents:)

Helpful?
Thank Julija K
HeinekenExperience, Guest Relations Manager at Heineken Experience, responded to this review

Hello Julija! Thank you very much for taking the time to leave this feedback. We are glad that you enjoyed the VIP Tour. We hope to see you again soon! Proost! More 

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Questions & Answers

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  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?

Staying in De Pijp

Neighborhood Profile
De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
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