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Heineken Experience

Certificate of Excellence
Neighborhood:
De Pijp
As featured in 3 Days in Amsterdam and 2 other guides
Sponsored by:
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Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Phone Number: +31 20 523 9222
Website
Today
10:30 am - 9:00 pm
Open now
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Hours:
Mon - Thu 10:30 am - 7:30 pm
Fri - Sun 10:30 am - 9:00 pm
Description:

The Heineken Experience is a self guided interactive journey through the...

The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).

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and up
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TripAdvisor Reviewer Highlights

Read all 11,833 reviews
Visitor rating
  • 3182
    Excellent
  • 1894
    Very good
  • 667
    Average
  • 241
    Poor
  • 178
    Terrible
Family visit

We came here for a visit with our family ranging from 67 to 21.It was very interesting and we loved the beer on the roof terrace at the end.The staff were very good.

4 of 5 starsReviewed yesterday
STaylor6
,
Ampthill, United Kingdom
via mobile
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11,833 Reviews from our TripAdvisor Community

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Showing 6,162: English reviews
Ampthill, United Kingdom
Level Contributor
99 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 55 helpful votes
4 of 5 stars Reviewed yesterday NEW via mobile

We came here for a visit with our family ranging from 67 to 21.It was very interesting and we loved the beer on the roof terrace at the end.The staff were very good.

Helpful?
Thank STaylor6
Nuneaton, United Kingdom
Level Contributor
3 reviews
5 of 5 stars Reviewed yesterday NEW via mobile

Loved the tour. 3 free beers and a little taster. Very good experience and would recommend to everyone. More than I expected.

Helpful?
Thank mollyg97
Gurgaon, India
Level Contributor
22 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 stars Reviewed yesterday NEW via mobile

Absolutely amazing museum by Heineken. The tour would take you through the entire process of beer making. They still have the old equipment which they used decades back. Since we were part of the larger corporate tour, we tasted variety of beer. The staff was super friendly and provided a great tour.

Helpful?
Thank RSdesk
Wolverhampton, United Kingdom
Level Contributor
10 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed yesterday NEW

Well worth the money for the VIP experience. We had a fantastic guide, Lucas, who was very knowledgable, friendly and funny. He showed us around the tour route, answering all of our questions as we went. Then we went for the beer tasting. I was expecting small sips of each beer but no, we were presented with a half pint... More 

Helpful?
Thank smbro87
Level Contributor
19 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
4 of 5 stars Reviewed yesterday NEW via mobile

Wonderful way to market and showcase what Heineken did in past 100+ years. They have tried their best to make museum interesting and less boring for audience. I liked the simulation video. There are some fun games and activities inside museum besides the history of Heineken beer. They have also shown how beer is made. Off course , there is... More 

Helpful?
Thank Shivam A
Uberaba, MG
Level Contributor
6 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed yesterday NEW via mobile

Great experience, knowing the history and processes of brewering, and the important thing, very good beer.

Review collected in partnership with ASUS 6 Stub App Smartphone

Helpful?
Thank Luciano Carvalh... M
2 reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 stars Reviewed yesterday NEW via mobile

We bought our tickets from an attractions shop for €18 each. This includes 2 beers at the end on the rooftop of the building and a beer in the middle (so 3 all together!). Plus an amazing experience from learning the history, to the production process, games to play in between bits too (I don't want to give too much... More 

Helpful?
Thank ageorge9
Dunfermline, United Kingdom
Level Contributor
503 reviews
295 attraction reviews
common_n_attraction_reviews_1bd8 201 helpful votes
5 of 5 stars Reviewed yesterday NEW

This was a fascinating experience telling the story of Heineken since 1864.The Historical bit is interesting as you see the old copper brew kettles,the old adverts,beer mats and learn the story of the Gold Medal 1889.Then you "become a bottle of beer" and are shaken up,sprayed ,heated etc.The beer sampling, sometimes with cheese,was tasty too.The interactive amusement park feel really... More 

Helpful?
Thank John L
2 reviews
4 of 5 stars Reviewed yesterday NEW

Heineken wouldn't really be my beer of choice but this was really good fun/really interesting and definitely worth a visit.

Helpful?
Thank Laura W
Level Contributor
8 reviews
3 attraction reviews
2 of 5 stars Reviewed 2 days ago NEW via mobile

The Heineken experience starts strong with a nice little video and a cute bar area, but quickly just becomes half baked gimmicks and not enough substance. On top of that the tour is 18 Euros. You're better off doing almost any other museum in the city at that price.

Helpful?
Thank Pete B

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Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Heineken Experience and other visitors
39 questions
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San Francisco, California, United States

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Typical questions asked:
  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?

Staying in De Pijp

Neighborhood Profile
De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
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