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Heineken Experience

Closed Now: 10:30 AM - 9:00 PM
Open today: 10:30 AM - 9:00 PM
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  • Excellent52%
  • Very good29%
  • Average12%
  • Poor4%
  • Terrible3%
Travelers talk about
“free beer”(617 reviews)
“brewing process”(481 reviews)
“beer tasting”(410 reviews)
The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the...more
Closed Now
Hours Today: 10:30 AM - 9:00 PM
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As featured in 3 Days in Amsterdam
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Oude Pijp
+31 20 721 5300
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All reviews free beer brewing process beer tasting brewery tour rooftop bar free gift beer making interactive games vip tour pour your own interactive experience learn how great fun self guided tour gift shop a lot of fun couple of hours
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1 - 10 of 11,678 reviews
Reviewed today via mobile

Worth going to see! Not the best brewery I've been to but still worth popping into if the weather not the best for walking/cycling around.

Date of experience: February 2019
Thank Sabz1989
Reviewed today via mobile

We did the "Rock the City" tour which included the Heineken Tour, canal cruise and Adam lookout. Took about 4 hours in total, including lunch at the top of A'DAM tower which we thought was pretty reasonable. Took the ferry back to Central Station afterwards.

Date of experience: February 2019
Thank JohnH2
Reviewed today via mobile

A lot of money and the exectations were a whole lot more than what was actually delivered. Was a waste of time

Date of experience: February 2019
Thank 1971jot
Reviewed today via mobile

Had an amazing tour with lots of interactive activities throughout the self guided tour. We booked a early afternoon slot because my seven year daughter was with us. It was a great tour for all ages!! A must see while in Amsterdam and you get...More

Date of experience: February 2019
Thank ShannonB190
Reviewed yesterday

We enjoyed our experience during a self guided tour through the old brewery. The tour has some nice interactive touches (like the ability to bottle your won beer with your personalised message on it) and coaching on how to pour a proper draft beer. There...More

Date of experience: February 2019
Thank JohnyBlue77
Reviewed yesterday

This was one of the many stops we had in Amsterdam for my husband's 40th Birthday weekend. We did get really annoyed at the beginning but that was only because a group of lads in front of us were talking loudly over the staff who...More

Date of experience: October 2018
Thank Emma G
Reviewed yesterday via mobile

I really expected it to be shorter but there were so many rooms, won’t spoil anything but the pouring your own beer contest was my favourite in front of a small audience and of course I won ;) (little did they know my previous job...More

Date of experience: February 2019
Thank ReeceWade93
Reviewed 2 days ago via mobile

I have nothing bad to say about this: we had an amazing time, the information was great. It was more of a self-guided tour but there were staff to tell stories. You get two tokens for your beer at the end, one token can be...More

Date of experience: February 2019
Thank emj0398
Reviewed 2 days ago via mobile

You have to visit if you come to Amsterdam Very good and included beer which is always good Well worth the visit

Date of experience: February 2019
Thank Jason W
Reviewed 2 days ago via mobile

Once again like many things in Amsterdam, It’s a good idea to book tickets online ahead of time to avoid the huge queues! Just rock up 15 mins before your slot, wait in line, a Heineken host checks your entry time and leads you in...More

Date of experience: February 2019
Thank oggie1967
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De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
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Questions & Answers
Ask a question
February 22, 2019|
AnswerShow all 4 answers
Response from Laura S | Reviewed this property |
This is a review for the Heineken experience experience not a canal cruise. Sorry
February 13, 2019|
AnswerShow all 8 answers
Response from jmaydew2018 | Reviewed this property |
Only regular Heineken
February 12, 2019|
Response from 2000KIB | Reviewed this property |
Yes you are able to have soft drinks at the bar