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Heineken Experience

Certificate of Excellence
Neighborhood:
De Pijp
As featured in 3 Days in Amsterdam and 2 other guides
Sponsored by:
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Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Phone Number: +31 20 523 9222
Website
Today
10:30 am - 7:30 pm
Open now
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Hours:
Mon - Thu 10:30 am - 7:30 pm
Fri - Sun 10:30 am - 9:00 pm
Description:

The Heineken Experience is a self guided interactive journey through the...

The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).

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Book In Advance
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TripAdvisor Reviewer Highlights

Read all 13,958 reviews
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    Excellent
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    Very good
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    Average
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    Terrible
Ok

I visited heinkenen experience but I am a bit disappointed. The standard thicket costs €18 but we had the small card discount and we paid €17. The "museum" doesn't look like a... read more

4 of 5 bubblesReviewed yesterday
Annarita D
,
Chengdu, China
via mobile
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13,958 Reviews from our TripAdvisor Community

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Showing 7,198: English reviews
London, United Kingdom
Level Contributor
14 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
5 of 5 bubbles Reviewed yesterday NEW via mobile

Great , good value for money plus the drinks , walking around seeing the horses and being turned into beer had great fun

Helpful?
Thank Kay M
Lisbon, Portugal
Level Contributor
17 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
1 of 5 bubbles Reviewed yesterday NEW via mobile

TLDR: Don't go there, it's not worth the money. I already expected it to be a tourist trap, to be honest. But a friend of mine convinced me to go there, saying I'd be shaken like a beer, which sounded fun to me. Well, it's not. The whole experience is produced for the masses, and feels like a huge money... More 

Helpful?
Thank msssequeira
Chengdu, China
Level Contributor
27 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 20 helpful votes
4 of 5 bubbles Reviewed yesterday NEW via mobile

I visited heinkenen experience but I am a bit disappointed. The standard thicket costs €18 but we had the small card discount and we paid €17. The "museum" doesn't look like a museum, it looks like something they just did to earn money. But of course there are some positive way, they explain to you how they produce beer, it... More 

Helpful?
Thank Annarita D
Level Contributor
26 reviews
21 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed yesterday NEW via mobile

Was able to spend time with clients and learn about the history of a worlds great beer. Also provided a great venue for good business discussions in a comfortable atmosphere.

Helpful?
Thank Jason G
Level Contributor
5 reviews
3 attraction reviews
5 of 5 bubbles Reviewed yesterday NEW via mobile

It must be seen in Amsterdam. Very interactive and amaizing place, the crew is very professional and friendly. You can drink beer which is part of your ticket.

Helpful?
Thank Patkó M
Wolverhampton, United Kingdom
Level Contributor
68 reviews
32 attraction reviews
common_n_attraction_reviews_1bd8 26 helpful votes
5 of 5 bubbles Reviewed yesterday NEW via mobile

Booked on a whim as advised by most of the tour sites & was a great experience. Even if your not that much into beer, Heineken have worked hard to make it very interactive & interesting to most people (not just men). You can go through the tour at your own pace & be rewarded with Heineken beers along the... More 

Helpful?
Thank Jables89
Level Contributor
12 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
5 of 5 bubbles Reviewed yesterday NEW

This is worth a visit! I would advise to pre book tickets as the queue to buy the tickets there was quite long however we did visit in August! The whole tour takes around 2-3 hours, but it is very interesting to see how the beer is made there are many activities inside including a 4D cinema! This would be... More 

Helpful?
Thank Abigail_m1234
Pembrokeshire, United Kingdom
Level Contributor
14 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed yesterday NEW

When visiting Amsterdam we had no plans to visit this experience but bought tickets as part of a deal so we had no expectations. It was a really good day out and would definitely recommend to anyone over the age of 18. Fun and friendly service throughout and very informative too. Not over priced and you get a free beer!

Helpful?
Thank williamsbethan2
Level Contributor
25 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
5 of 5 bubbles Reviewed yesterday NEW via mobile

Even though I am not a beer lover, I enjoyed every bit of the tour. The traditional processes in making beer are very well explained by the staff. It is spread across multiple levels. All the you can see here is the passion for the brand. They have some good looking horses which are used for promotions. The tour ends... More 

Helpful?
Thank Jayalekshmi K
Level Contributor
5 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed yesterday NEW via mobile

The long queue is made easier with Heineken team organizing it, taking fun Polaroid pics for free, and offering complementary bitterballen (fried meat balls?) to the crowds. The tour is rich with fun info and high tech, interactive tools. Surely memorable. I did the tour twice in April & December, but noticed that the more crowded one didn't have a... More 

Helpful?
Thank Fawwaz A

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Questions & Answers

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Typical questions asked:
  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?

Staying in De Pijp

Neighborhood Profile
De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
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