Heineken Experience
Heineken Experience
4
10:30 AM - 7:30 PM
Monday
10:30 AM - 7:30 PM
Tuesday
10:30 AM - 7:30 PM
Wednesday
10:30 AM - 7:30 PM
Thursday
10:30 AM - 7:30 PM
Friday
10:30 AM - 9:00 PM
Saturday
10:30 AM - 9:00 PM
Sunday
10:30 AM - 7:30 PM
About
Go on a interactive journey at The Heineken Experience at Heineken's oldest brewery. The tour is mostly self-guided, with guides at certain key points. Here, you can learn about the history, gain insight into the brewing process, and customise your own Heineken bottle or glass at the souvenir shop. At the end of the tour, enjoy two Heinekens, and even get the chance to pour your own draught. – Tripadvisor
Duration: 1-2 hours
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The area
Address
Neighborhood: De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
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See what travelers are saying
  • Staatsy64
    Ohsweken, Canada58 contributions
    5.0 of 5 bubbles
    Incredible interactive beer tour!
    At first we thought it was like all the other beer tours but it is NOT! It’s terrific. You learn all about Heineken’s history and how they’ve left a mark on not only Amsterdam but the world. All the interactive areas made learning about beer simply incredible. Thank you Heineken!
    Visited May 2023
    Traveled with friends
    Written May 28, 2023
  • Alan Curran
    Carlow, Ireland8 contributions
    3.0 of 5 bubbles
    Underwhelming
    Was very very overcrowded when we went and the first few rooms are very small and hard to read anything or manoeuvre past anyone. Felt more like an ad experience than a brewery tour after the first floor. Although they try their best to make it fun and interactive with some parts it just wasn’t and felt forced. Drinks during and after are decent and saves the experience overall.
    Visited June 2023
    Traveled as a couple
    Written June 4, 2023
  • Janet M
    Cordova, Tennessee629 contributions
    3.0 of 5 bubbles
    Save Your Money and Go to a Pub!
    We booked tickets online (€25 per adult) for a Friday date/time in late April 2023. What we didn’t realize is that there is no beer actually brewed at this facility. We found the tour and interactive activities a bit childish. The rooftop was OK (before it started to rain) and I got to drink a cocktail made with beer and passion fruit, which was not half bad. But we would not recommend it. Instead, take your money and go to a local bar and have a few Heinekens!!
    Visited April 2023
    Written June 6, 2023
  • Steve P
    Bugibba, Malta79 contributions
    4.0 of 5 bubbles
    Brewery trip
    Didn’t need to book and paid on the day. Good tour of the old brewery and history of Heineken. Interactive tour with plenty to do. Two and a half beers included and you can bottle your own labelled beer. Good gift shop at end of tour for gifts. Worth a visit.
    Visited June 2023
    Traveled as a couple
    Written June 6, 2023
  • DMcG
    12 contributions
    4.0 of 5 bubbles
    Worth a visit if you have an interest in Heineken
    This is a really great and interactive experience. You also get two free drinks at the end which is great. However, If you don’t like beer and are not really interested in the background of Heineken I would not recommend as the tickets are quite expensive.
    Visited June 2023
    Traveled with friends
    Written June 10, 2023
  • Jackie J
    45 contributions
    4.0 of 5 bubbles
    Informative and fun
    Enjoyed our tour of the Heineken brewery. Could go at our own pace. Fun interactive parts. The day we went was extremely hot and parts of the experience were too hot. No air conditioning and enclosure spaces. Good value as includes beers and a choice of alcohol free beer. The music in the bar was a bit loud for us oldies.
    Visited June 2023
    Traveled as a couple
    Written June 12, 2023
  • Danielle C
    5 contributions
    3.0 of 5 bubbles
    No baby!
    First, Babies are NOT allowed, even in a carrier, as many of the reviews suggested. I’m sure it’s a nice tour, but we weren’t permitted in as we had our 5 month old baby with us. The staff was very nice and apologized many times. I don’t drink, but my husband does and thought it would be cool to see this with him.
    Visited June 2023
    Traveled as a couple
    Written June 16, 2023
  • Heather P
    Richfield, Minnesota187 contributions
    3.0 of 5 bubbles
    Skip the “tour”, visit the rooftop
    The reason to go to the Heineken experience if you are not a 20-35 male is to enjoy the rooftop view. Otherwise, it’s not really a tour, the experience at the end of the “self-guided tour” is like a Friday night bar at university… long lines, pounding music, sticky floors… just not enjoyable in the least. My recommendation is to skip all that and go directly to the rooftop.
    Visited June 2023
    Traveled as a couple
    Written June 17, 2023
  • Marco L
    Malaysia49 contributions
    5.0 of 5 bubbles
    A MUST DO THING in Amsterdam
    For 18 yrs above and non-muslim visitors, this is a MUST DO THING during your visiting in Amsterdam. You may want to book/ purchase your ticket online to avoid long queue at the counter (the peaks are usually in the afternoon). Some ticket package come with the canal cruise tour which much affordable than a single trip. Should you opt for both in the package do note that give yourself a gap of 1-2 hours between the Heineken Experience and canal cruise tour as you don't want to miss the boat schedule while enjoying your chilled beers at the end of the Heineken Experience's bar.
    Visited June 2023
    Traveled as a couple
    Written June 19, 2023
  • Chris S
    New York City, New York28 contributions
    5.0 of 5 bubbles
    Excellent Amsterdam Beer Experience
    Heineken fan or not, we highly recommend doing this. And we definitely recommend booking the VIP experience. It included a small group tour, private tasting and a gift! You also get a few samples at the end of the VIP tour experience at the larger sampling bar. We had an outstanding time, got to dry several beers (including some not widely available brews), made new friends, and learned about the brewery and its beer.
    Visited June 2023
    Traveled as a couple
    Written June 19, 2023
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

4.0
4.0 of 5 bubbles26,092 reviews
Excellent
13,157
Very good
7,560
Average
3,234
Poor
1,245
Terrible
899

Keira
Sprowston, UK39 contributions
5.0 of 5 bubbles
Feb 2020 • Friends
I visited here with my friends and loved it so much! You learnt all about the way the beers are made and even go into a simulation for it! They advertised 2 free beers when you actually get 3 which is really good. I am big into motorsport so it was lovely to see them have a section and a advert playing for the formula one along with a big football area too. It was also a lovely layout and I would definitely recommend it. The que was long whether you pre booked or not but we booked at a tours and tickets about an hour before we went so I would recommended that as you get it cheaper too.
Written February 29, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you for your feedback! We try to make a mix of the Heineken brewing process, heritage, interactivity, and sponsorships. We are extremely happy to hear that you had an amazing experience! Cheers!
Written April 6, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Ruth S
Ramstein-Miesenbach, Germany61 contributions
3.0 of 5 bubbles
Aug 2020 • Couples
We paid for the Heineken “VIP experience”. You will suffer through about an hour of shameless advertising and boring wanderings (and a 0.0% beer) before heading into a “secret” bar. Here you will get 5 beers and some snacks to accompany, as well as get to pour your own beer and interact with the tour guide. After this, you’re funneled down to the bar to drink your 2 additional included beers.

All in all, this is a great activity to get you out of the heat and drinking 7 beers for your ticket price. There is no brewing happening, so it’s really not a brewery tour...more just informative with some tastings. Very modern and the laser lights and corny interactive experience is cringe worthy. Loved seeing the Shires and the bread in the VIP bar is top notch!! Honestly, the bread is the best part. Overall, meh. Obligatory if you’re in the city, but keep your expectations mild.
Written August 10, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

458jellycat
Cardiff, UK687 contributions
5.0 of 5 bubbles
Dec 2019 • Family
Did a rock the city tour - included Heineken experience, canal boat from outside to A’DAM lookout and entrance to lookout for €35pp
Heineken experience was first part, we enjoyed it - as someone who doesn’t usually drink lager it was interesting and worth visit. At start you get band with 2 pins hat at the end in bar you can exchange for 2 Heineken’s - at start you can request soft drink red pins if necessary.
At the end you can do ‘draught challenge’ worth swapping 1/2 pins to pour your own drink in challenge.
Worth a visit.
Written January 13, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you for your amazing review! Cheers!
Written January 28, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Eric W
2 contributions
1.0 of 5 bubbles
Feb 2020 • Family
More of a glorified cheerleading tour of Heineken with minimal focus on the history and brewing. At times wall to wall people and inability to even hear the tour guide (during the tour portion). After the tour and meandering through several bar like atmospheres and raves; more of college frat scene / bar. I’ve done several brewery tours throughout the states and this was really disappointing and waste of time / money.
Written February 22, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thanks for rating us. We are sorry to hear that you did not make the most of your experience. We’re always improving the Heineken Experience so I encourage you to come back in the future and check us out again soon to see what’s new!
Written April 6, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Bridget711
Dublin, Ireland18 contributions
1.0 of 5 bubbles
Feb 2020 • Couples
Yes how can I give this one star? I love Heineken. However, this experience is nothing short of an expensive maze to walk around in while wasting 1.5 hours of our precious time in Amsterdam.
1. The price is ridiculously high for what you get.
2. Some staff were embarrassingly rude and while travelling for years I have never witnessed such impolite people in one building. One man told us (a group of ten) to proceed to the next room for the visual effects, then a lady started shouting at us to go back and wait again (we then stood confused while both staff argued). Same situation in the Heineken bar as staff handed out our beer, not making eye contact with any customer, shouting amongst themselves as they handed them out one by one. No ‘hello’ or polite manner. What a shame as there were one or two people who were really amazing.
3. Sadly, the previous 5D experience has now been changed to a ‘visual effects’ experience. The 5D experience (previously in this museum when we visited 3 years ago) was so much fun but the new visual effects which has replaced it is nothing short of a really dull advertisement that we now pay to see. No fun at all. If anything a disappointment.

We love Amsterdam and have been on this tour twice, we won’t be back.
Written February 4, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
First off, thanks for sharing your feedback. I’m really sorry that we didn’t meet your expectations. We will take your feedback into consideration and we'll make sure that we will make the necessary improvements. We’re always improving the Heineken Experience so I encourage you to come back in the future and check us out again soon to see what’s new!
Written February 10, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Islands4me22
Rocklin, CA453 contributions
5.0 of 5 bubbles
Jun 2019
We had a great time at the Heineken Experience! We purchased tickets ahead, arrived right before our reservation time and waited in line for a very short time for the tour to begin. We learned all about the Heineken history and beer making from the guide, read and looked at different displays, took fun pictures and took advantage of all the interactive activities. We rode the bikes and sang while a video of us was taken, as well as a picture of us inside one of the copper tanks. At the end, we enjoyed our refreshing beers and visited the gift shop. It was the best brewery tour experience we’ve ever had. It was a real treat to wait until we returned home from our long trip to view the emailed photo and video of us riding the bikes with the music playing and us trying to sing, but laughing hysterically. We reminisced our wonderful trip to Heineken and Amsterdam.
Written January 25, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Wow – thanks for your kind remarks! I’m so happy that you enjoyed your visit to the Heineken Experience.
Written February 10, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Miller
Houston, TX446 contributions
1.0 of 5 bubbles
Feb 2020 • Solo
There are 2 lines, one pre-paid the other pay at the counter. The pre-paid ticket line was more than double long and when buying at the counter you pretty much go right in from there. So all these people saying buy online, I didn't and was in almost immediately once the doors opened. I almost bailed when I saw the crowd and my gut feeling was right. While I wont criticize Heineken, the crowd was super annoying. People pushing, cutting in line, smoking in line, some seemed drunk already, many rowdy younger kids horse playing and acting stupid. The crowd pretty much killed the experience. I ended up rushing through the tour just to get out. The bar at the end was overcrowded and annoying, I didnt even use the two free tokens for beer. You're better off just going to a bar and googling Heineken's history IMO. This has nothing to do with the actual factory. Its just a history lesson and self promotion. It also seems to cater to younger groups who are stoned / drinking. There are some visual effects, lots of silly games throughout. I've never been to a beer factory tour like this that was so chaotic. I would for sure never go here again.
Written February 10, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you for your review. We are sorry to hear that you did not make the most of your experience. We have a strict guest capacity control, therefore it is advisable to book tickets in advance so you can guarantee your aimed timeslot. We’re always improving the Heineken Experience so I encourage you to come back in the future and check us out again soon to see what’s new!
Written March 31, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Kasia
Wakefield, UK31 contributions
4.0 of 5 bubbles
Jan 2020
Me and my boyfriend came to the heineken experience as we were told by friends it was really good and we did really enjoy the experience. The first part explains all about how they make heineken and the second half is full of like photo booths interactive areas which you can travel round at your own pace. However the tickets are quite expensive but this is because the ticket involves two pints which you can get at the end of the experience. Me and my partner do not like heineken very much anyway so therefore I felt it would be better if there was a ticket option that didn’t include the two pints at the end. But overall a fun experience.
Written February 1, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you for your amazing review! Cheers!
Written February 10, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Gromitcatcher
Driffield, UK48 contributions
5.0 of 5 bubbles
Feb 2020 • Friends
We had a great tour here recently. You first check in and receive a wristband with two tokens. You then listen to a greeting by a member of staff and then walk into the experience. You see how Heineken was made in the old days with the copper brewing tanks and the horses that deliver around Amsterdam. After a weird light show room which seemed a bit out of place you learn how to drink a Heineken properly and what the massive head is for. You then pass through the sponsorship area Champions league etc where you can pose for pictures and then email them. Finally ending in the “best dam bar” where you swap your tokens for beer. You can also have coke, tango and non alcoholic Heineken. So really you can have 3 beers. There’s also a chance to pour your own. Great tour well worth it.
Written February 21, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thank you for your kind remarks! We are extremely happy to hear that you had an amazing experience! Cheers!
Written April 6, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

Stefan G
Washington DC, DC1,049 contributions
5.0 of 5 bubbles
Dec 2019
I often find large tourist attractions are over-hyped and not worth it, so I was suspect of the Heineken Experience. But, alas, my concerns were not necessary. This turned out to be pretty cool. You make your way through various rooms, each room explaining a part of the Heineken history and/or the beer making process, some rooms with an actual tour guide, others you explore alone. Some parts are very interactive. The best for many people is probably the two free beers (or soft-drink, if you choose) at the end of the tour.

The entire thing is well done and I'm glad I did it. The Staff appear enthusiastic about their job and I learned a fair amount about Heineken and what goes in to making a beer.
Written January 19, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Thanks for the positive review! We love hearing from our ambassadors – especially when the Heineken Experience is able to make a positive difference to them. Our staff puts a lot of work into providing you with a fantastic experience so I’ll be sure to pass your kind words off to them.
Written January 28, 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

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Heineken Experience - All You Need to Know BEFORE You Go (2024)

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