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Heineken Experience

Certificate of Excellence
De Pijp
As featured in 3 Days in Amsterdam and 2 other guides
Sponsored by:
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Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Phone Number:
+31 20 523 9222
10:30 am - 9:00 pm
Open now
See all hours
Mon - Thu 10:30 am - 7:30 pm
Fri - Sun 10:30 am - 9:00 pm

The Heineken Experience is a self guided interactive journey through the...

The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).

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TripAdvisor Reviewer Highlights

Read all 16,323 reviews
Visitor rating
  • 4324
  • 2487
    Very good
  • 934
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Fresh cold Heineken

A worthy visit while in Amsterdam, but definitely more touristy and theme park-ish. It was much bigger inside than I anticipated, and filled with various games, videos, history... read more

Reviewed yesterday
Jessica Y
New York City, New York
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16,323 Reviews from our TripAdvisor Community

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Showing 8,327: English reviews
New York City, New York
Level Contributor
137 reviews
34 attraction reviews
common_n_attraction_reviews_1bd8 52 helpful votes
Reviewed yesterday NEW

A worthy visit while in Amsterdam, but definitely more touristy and theme park-ish. It was much bigger inside than I anticipated, and filled with various games, videos, history, and background info. Good to visit whether or not you like Heineken, but especially rewarding if you are a fan because you get 2 tokens for a free beer at the end.... More 

Thank Jessica Y
Crewe, United Kingdom
Level Contributor
48 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 29 helpful votes
Reviewed yesterday NEW via mobile

Knowledgeable guides, interesting tour good time filler! Part of the tour is interactive which adds to the enjoyment. A couple of complementary drinks included swell!¡

Thank potters1972
Sittingbourne, United Kingdom
Level Contributor
6 reviews
3 attraction reviews
Reviewed yesterday NEW via mobile

This isn't just a brewery tour. There's lots of interactive things to do to make it more of an attraction and tasting at the end. Our ticket also included a boat trip to the north of Amsterdam with a trip up the A'DAM Lookout. This was a great bonus as we got to look over the whole of Amsterdam whilst... More 

Thank GailWalden
2 reviews
Reviewed yesterday NEW via mobile

2h in line and not much to see. there us no experience at all. too expensive for what has been delivered

Thank Simon P
Minot, North Dakota
Level Contributor
47 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
Reviewed yesterday NEW via mobile

We bought our tickets in advance [wanted VIP but there were sold out] and went with the earliest time of 1030am and showed up about 10. The lines were already long, including the skip the lines line. The weather was nice and the wait went by rather quickly. We went at "not busy" time, and I can't begin to imagine... More 

Thank Teresa M
Newcastle upon Tyne, United Kingdom
Level Contributor
32 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
Reviewed yesterday NEW via mobile

We'd been recommended by a few friends to visit the Heineken Experience and we completely agree how much fun this was! The first part of the experience is about how the brewery came about and the history of the Heineken family. You then get the history of the beer itself from its ingredients to how it made it around the... More 

Thank Rebecca R
Level Contributor
31 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
Reviewed yesterday NEW via mobile

The place offers an interesting story about Heineken beer history. The story is presented as exhibits, pictures and antiques, in addition there are all kinds of activities and interesting self-portraits. The place is beautiful, innovative and intriguing. The entrance is a little expensive but you can find easy discounts at ticket offices around the city, instead of a shop selling... More 

Thank _Z6774XU
Ocean City, New Jersey
Level Contributor
5 reviews
4 attraction reviews
Reviewed yesterday NEW via mobile

Fun going through for the history of Heineken and the science of beer making. You will see Antique distilling equipment, the horses, beer drinking instructions and appreciation and have interactive experiences. No modern distilling takes place here. You get two complementary beers in the rooftop lounge at the end of the tour where there is a lovely view of Amsterdam... More 

Thank pensem
Level Contributor
3 reviews
Reviewed yesterday NEW

Definitely a must do if you're a tourist in Amsterdam, but we went around 5 PM and it was uncomfortably crowded. It got better as the tour went on, but it definitely was a downer on our experience.

Thank Malika C
Level Contributor
3 reviews
common_n_attraction_reviews_1bd8 2 helpful votes
Reviewed 2 days ago NEW via mobile

Super fun experience. We highly recommend it and at the end of your tour you will have the opportunity to visit the gift shop...take some money, there are a lot of great souvenirs.

Thank Tammy J

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Questions & Answers

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  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?

Staying in De Pijp

Neighborhood Profile
De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
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