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Heineken Experience

Heineken Experience, Amsterdam: Hours, Address, Heineken Experience Reviews: 4/5

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Heineken Experience

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Heineken Experience
4
25,576
#7 of 929 things to do in Amsterdam
Breweries
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10:30 AM - 7:30 PM
Monday
10:30 AM - 7:30 PM
Tuesday
10:30 AM - 7:30 PM
Wednesday
10:30 AM - 7:30 PM
Thursday
10:30 AM - 7:30 PM
Friday
10:30 AM - 9:00 PM
Saturday
10:30 AM - 9:00 PM
Sunday
10:30 AM - 9:00 PM
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About
The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
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The area
Address
Neighborhood: De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
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Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
Popular mentions
4.0
25,576 reviews
Excellent
12,905
Very good
7,464
Average
3,175
Poor
1,191
Terrible
844
LauraM
Nashville, TN241 contributions
Fun Experience
Apr 2022 • Friends
Make sure to buy tickets online, when you arrive to the building you are asked to buy them online if you have not already done so. The tour is self guided so you can go at your own pace. They really did a nice job in making the entire experience. Certainly the best part is the tasting!
Written April 4, 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Ravingeddie
United Kingdom534 contributions
Not as I expected
Apr 2022 • Solo
Not as good as I was expecting.
Quite a lot of people
Lots of screens, and being in a room watching stuff happen.

I wanted to see stuff happens and have an experience, not 45-60 mins watching screens, and seeing a few beer bottles and beer mats.

Wouldn’t go again, wouldn’t recommend to be honest, (I only did the €21 euro trip) even the free beers are tiny tiny things
Written April 28, 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
MooseyGoosey3
North Yorkshire, UK13 contributions
Wouldn't Recommend to Others
Jun 2022
Booked a tour as it seemed like it was a must-do item in Amsterdam.
After the experience, the only selling point really is that the building was the original brewery.
The 'museum' part of the tour lacks anything particularly interesting.
The brewery is obviously no longer functioning, so you then end up in a room full of large tanks. But here there is no information boards, anything in the tanks, you just sort of walk through it.
The main selling point is two free pints at the end, however these are in a very overcrowded bar.
If you want to visit the first Heineken Brewery, sure go for it. If you want to see how a brewery works I have been to cheaper, functioning breweries, with better experiences.
Written June 21, 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Piotrek B
Warsaw, Poland116 contributions
Disappointing and overrated
May 2022 • Couples
Honestly I don't get how this place gets so many great reviews. The only positive part is the "museum part" at the entrance. A little bit of history, a little bit info on the brewing process. Shame it isn't a guided tour. You get only a short introduction and that's it.

The further you get however the worse it gets. It's supposed to be kind of theme park, but it fails to deliver. It's mainly watching commercials, for which you obviously paid.

Finally tasting part is terrible. You get two tokens for two beers there is however hardly any space to sit and enjoy your beverage.

Disappointing.
Written May 6, 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Trip_reviewer222
Ottawa, Canada150 contributions
Overpriced Marketing Visit
Jun 2022 • Couples
This is a marketing visit for Heineken that should have a nominal entrance fee not 21 euros. You are led from room to room with somebody talking about a few things. They project videos showing the brewing and bottling process. Then, you are led to a few interactive exhibits where they get to sell you pictures of yourself singing, or making headlines or making your own labels for bottles. They also have you watch their commercials.
I don’t think this is a worthwhile experience for the money.
Written June 14, 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Followeveryrainbow
Ra'anana, Israel390 contributions
Not worth the time or money
Apr 2022
I understand that Heineken is trying to appeal to a young demographic, but this was really over the top to the point of ridiculousness. We paid 21 euros per person for a guided tour that lasted barely 10 minutes (and was led by a hyperactive young guide with an almost incomprehensible accent), then spent the rest of the time in a weird kind of beer-themed theme park that features infantile interactive games (pretend to be a winner on an Olympic podium! Yippee!) as well as stepped into a psychedelic, migraine-inducing 3D film in which we were put in the position of beer bottles in the production process. I don't know if whoever thought of this had consumed too many Heinekens, or perhaps they took some LSD too. After the film we were each given a small glass of beer, which seemed pointless as we were supposed to get two free glasses of beer at the very end ... except that when we finally got through to the end of this unpleasantly hallucinogenic "experience" and made it into the bar room, it was so crammed with drinkers and with people waiting in a long line for drinks that we just shrugged and gave up and left. What a disappointment.
Written May 1, 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Louis F
London, UK5 contributions
Expensive way to get ‘cheap’ beer
Jun 2022 • Friends
I think most people signed up for the tour as you’re promised two beers at the end and one during the tour.

The museum itself is large and has some interesting computer simulations of how beer is made. But the self guided tour lacks much excitement.

The building is impressive, and you can see the masses of infrastructure which go in to the brewery. There’s an opportunity to create your own bottle or can of beer with your name on and to see the history of the design of the brand.

The free beer is 3 small half pints of Heineken, the first of which is mid tour and a bit rushed.

Overall, a good experience but not a “must-do” in the beautiful city of Amsterdam!
Written June 15, 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Ruth S
Ramstein-Miesenbach, Germany47 contributions
VIP experience...not impressed
Aug 2020 • Couples
We paid for the Heineken “VIP experience”. You will suffer through about an hour of shameless advertising and boring wanderings (and a 0.0% beer) before heading into a “secret” bar. Here you will get 5 beers and some snacks to accompany, as well as get to pour your own beer and interact with the tour guide. After this, you’re funneled down to the bar to drink your 2 additional included beers.

All in all, this is a great activity to get you out of the heat and drinking 7 beers for your ticket price. There is no brewing happening, so it’s really not a brewery tour...more just informative with some tastings. Very modern and the laser lights and corny interactive experience is cringe worthy. Loved seeing the Shires and the bread in the VIP bar is top notch!! Honestly, the bread is the best part. Overall, meh. Obligatory if you’re in the city, but keep your expectations mild.
Written August 10, 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Nguyen
Kehl, Germany17 contributions
History of Heiniken
Nov 2021 • Friends
A bit of story of heiniken, a short lightshow and 2 1/2 beers and at the very end where you get the 2 beers it is a club like bar,with the I am amsterdam city card worth it.
Staff was very nice at changing my booking to the next day, even though I wrote them e-mail just 2hrs before my booking that day.
For me it was fun.
Written November 12, 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
James S
21 contributions
Fantastic tour, even better beer
Jun 2022 • Couples
Absolutely wonderful experience for beer lovers but also for people not so interested in beer (my partner for example). We had booked tickets online for a midday slot however arrived early due to bad weather. To our surprised we were allowed on an earlier tour which is self guided. There is however a different person in every room giving explanations for what you are seeing and also explaining Heinekens history. You go through the whole process of brewing and bottling beer (including tasting). At the beginning of the tour you are given a wristband with 2 tokens attached, these tokens can be redeemed for beers at the end of the tour. We took 1 token home attached to the bracelet as a souvenir.
Written June 9, 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
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Frequently Asked Questions about Heineken Experience
Heineken Experience is open:
  • Mon - Thu 10:30 AM - 7:30 PM
  • Fri - Sun 10:30 AM - 9:00 PM
Buy tickets in advance on Tripadvisor. If you book with Tripadvisor, you can cancel at least 24 hours before the start date of your tour for a full refund.
We recommend booking Heineken Experience tours ahead of time to secure your spot. If you book with Tripadvisor, you can cancel up to 24 hours before your tour starts for a full refund. See all 31 Heineken Experience tours on Tripadvisor
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