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Heineken Experience

Certificate of Excellence
Neighborhood:
De Pijp
As featured in 3 Days in Amsterdam and 2 other guides
Sponsored by:
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Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Phone Number: +31 20 523 9222
Website
Today
10:30 am - 7:30 pm
Closed now
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Hours:
Mon - Thu 10:30 am - 7:30 pm
Fri - Sun 10:30 am - 9:00 pm
Description:

The Heineken Experience is a self guided interactive journey through the...

The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).

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TripAdvisor Reviewer Highlights

Read all 11,753 reviews
Visitor rating
  • 3158
    Excellent
  • 1882
    Very good
  • 664
    Average
  • 240
    Poor
  • 178
    Terrible
Rainy day

Good activity for a rainy day. Suggest you book your tickets online in advance and skip the line! When inside, not to crowded.

4 of 5 starsReviewed yesterday
Einar85
,
Vantaa, Finland
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11,753 Reviews from our TripAdvisor Community

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Showing 6,122: English reviews
Vantaa, Finland
Level Contributor
21 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 stars Reviewed yesterday NEW

Good activity for a rainy day. Suggest you book your tickets online in advance and skip the line! When inside, not to crowded.

Helpful?
Thank Einar85
Level Contributor
12 reviews
9 attraction reviews
5 of 5 stars Reviewed yesterday NEW

Amazing museum and learn a lot about the beer. I'm not a beer lover but I love the Heineken extra cold here. It has a a unique smooth taste and make me fall in love with Heineken. I tried Heineken at other places but not as good as Heineken Experience provided.

Helpful?
Thank YenMcMahon
1 review
3 of 5 stars Reviewed yesterday NEW via mobile

if you like to drink beer this is the place for you. good place to kill 2 ours in amsterdam...they have a lot of special activities and you get a free beer a also.

Helpful?
Thank kapiron
Algonquin, Illinois
Level Contributor
5 reviews
4 attraction reviews
3 of 5 stars Reviewed yesterday NEW

I'm not sure this was worth the wait. I did a self-guided tour which was fine. The first part of the tour was fine but at some point it became very commercial and felt like they were just putting things in the tour that were just not necessary. Like all the sports that Heineken is a part of, try kicking... More 

Helpful?
Thank Gina Y
Lillehammer, Norway
Level Contributor
5 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
3 of 5 stars Reviewed yesterday NEW via mobile

I really enjoyed this tour. Some parts of the museum was closed, but it was a fun and interesting way of learning the history of the Heineken family and their way of turning Heineken into what it is today. A long the way you get to taste beer before it's finished and compare it to how it tastes when it's... More 

Helpful?
Thank Gutius
Warrington
Level Contributor
12 reviews
11 attraction reviews
5 of 5 stars Reviewed yesterday NEW via mobile

An interesting tour of the Heineken Museum with lots of interactive photo opportunities. During the tour you can follow the journey of the brewing process on a simulator, sample the beer, pour the perfect beer and have various photos taken & emailed for free. Surprisingly good couple of hours.

Helpful?
Thank JanBWarrington
Elgin, United Kingdom
Level Contributor
26 reviews
15 attraction reviews
common_n_attraction_reviews_1bd8 8 helpful votes
5 of 5 stars Reviewed yesterday NEW via mobile

Such a good experience, this was our favorite visit in Amsterdam, so much to do and action packed as well as learning, definitely a must for all and ladies (yes it's beer) but do not let that deter you, we were a group of 4 woman, loved it and has such a giggle, very hands on and lots of interactive... More 

Helpful?
Thank Arlene1986
London, United Kingdom
Level Contributor
10 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 6 helpful votes
4 of 5 stars Reviewed yesterday NEW via mobile

I went here with a few friends I'm not a big Heineken drinker but was worth going to, it was €18 to get in and you get 3 beers on your way around witch is worth going just for the beer as a pint of beer in a bar in Amsterdam is €7-€8.

Helpful?
Thank 2martin3
Glasgow, United Kingdom
Level Contributor
18 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
5 of 5 stars Reviewed yesterday NEW via mobile

Really enjoyed doing the tour here! You forget Heineken sponsors so much ie champions league and rugby and there is attractions inside relating to this its brilliant. Get 2 or 3 wee tasters which you can enjoy on the roof overlooking the city. Would come back for a visit

Helpful?
Thank Gil I
Level Contributor
10 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
4 of 5 stars Reviewed yesterday NEW via mobile

Pros: - Interactive and varied exhibition. - Friendly staff. - I enjoyed it despite not liking beer. Cons: - Only sell standard Heineken despite having taps for their other ranges on the rooftop terrace. - Lots of marketing! Info: - 18 Euros per adult which includes 2 beers at the end of the tour.

Helpful?
Thank Rachel F

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Questions & Answers

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San Francisco, California, United States

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Typical questions asked:
  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?

Staying in De Pijp

Neighborhood Profile
De Pijp
Bustling Albert Cuypstraat serves as the main drag through De Pijp and the location for Albert Cuyp Market, the largest and most famous of Amsterdam’s many outdoor markets. Beyond this sometimes-frantic thoroughfare, tiny lanes beckon urban explorers in search of the latest trends and hidden gems. Nearly half the residents living in De Pijp are foreigners and a good number of them are students. Here you'll find a multitude of ethnic restaurants, great cafes and bars, and a brilliant array of locally owned shops, all catering to a broad range of budgets and tastes.
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