We love the Bahnhofstrasse! Every time when we visited Zurich, we would always drop by the Bahnhofstrasse! This long shopping street is in the heart of Zurich, it runs through from North to South, which begins from the train station & end at the edge of the Zurich lake. Being one of the most expensive shopping streets in Europe & the main commercial hub in Zurich, you would be surprised that you could still find many shops that are very affordable for normal people, I.e. H&M, Adidas, Nike...etc. The closer to the lake, the more expensive they are. (i.e. lined with upmarket shops selling jewelleries or Rolax...etc.) There are also serval lovely but very affordable restaurants located on the side streets along Bahnhofstrasse. The street is always very clean and there are tramlines running along it. It is very easy to walk & we love it!

It's the most expensive street in Europe. You will find almost all major brands here. But I would also like to mention that lanes behind this street is full of amazing restaurants and you will find amazing food here. Vibes are just awesome and the lanes are typical of Europe. Shops close by 6 pm but these lanes are all young till midnight.

Zurich's main street stretches from the train station to Bürkli Square, named after the architect Arnold Bürkli, who designed it in the middle of the XIX century in the image and likeness of the boulevards of Baron Haussmann in Paris. As often happened in European cities, due to the high cost of land, the street was laid on the site of a fortress moat. But the specificity of Zurich is that it was necessary to fill up a ditch with frogs, which, according to legend, stopped croaking when enemy approached the city. The street turned out to be, however, short - only 1.4 km. As a rule, station streets and squares in all cities are a concentration of cheap hotels and hostels, affordable cafes and fast food. But in Zurich, everything is exactly the opposite! Bahnhofstrasse is one of the most expensive shopping streets. Not Switzerland, the world! The rent of 15,000 Swiss francs per square meter destroyed affordable retail on the street. There are only banks led by the Swiss grandee - UBS and luxury brands. Among the clothes present here are Chanel, Louis Vuitton, Giorgio Armani, Christian Dior, Prada, Salvatore Ferragamo, Hermes and Ermenegildo Zegna. Of course, luxury watch and jewelry manufacturers Breguet, Blancpain, Bvlgari, Cartier, Chopard, Tiffany, Vacheron Constantin, Van Cleef & Arpels are represented here. Somehow, the democratic Swatch got into this elite club. But it's closer to the train station. Since the price of the watches displayed in the windows is an annual (or more) salary, it remains only to consider them. Nothing will stop you from exploring this Street of Vanity, to paraphrase Thackeray, because there is practically no traffic on the street except the tram.