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Review Highlights
Best place for souvenirs

For anyone in love with books, maps or anything printed (and ancient looking) this is a must visit... read more

Reviewed December 11, 2018
Vytautas S
Vilnius, Lithuania
Beautiful selection of Florentine stationery

We were on a cruise excursion in Florence and we only had a little free time to shop. Fortunately... read more

Reviewed July 16, 2018
Pat and Gary T
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Traveler Overview
  • Excellent81%
  • Very good8%
  • Average4%
  • Poor0%
  • Terrible7%
Travelers talk about
“leather bound”(3 reviews)
“calligraphy”(5 reviews)
Hand-made journals, calligraphy inks, quills, calligraphy supplies, wax seals, post cards, stationery.
Via de Benci, 29/r-31/r - Borgo dei Greci, 40/r | Lungarno Archibusieri, 14/r, 50122, Florence, Italy
San Giovanni
+39 055 244590
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Reviews (91)
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All reviews leather bound beautiful store calligraphy gifts shop euros
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1 - 10 of 42 reviews
Reviewed December 11, 2018

For anyone in love with books, maps or anything printed (and ancient looking) this is a must visit place before leaving Florence. Signum has its unique vibe and you can really feel that city of old being there :)

Date of experience: April 2018
Thank Vytautas S
Reviewed October 5, 2018

The store has lovely journals, interesting bookshelves, leather goods and calligraphy items. Everything was wonderful.... However, our credit card information was stolen shortly after we made a major purchase at the store. The woman at the checkout was very distracted and swiped our card several...More

Date of experience: May 2018
1  Thank Stargazer2017
Reviewed July 16, 2018

We were on a cruise excursion in Florence and we only had a little free time to shop. Fortunately the Signum shop was near where we had to meet our guide. I had not searched internet ahead for paper shops, so I just happened across...More

Date of experience: April 2018
Thank Pat and Gary T
Reviewed May 14, 2018 via mobile

Loved this quaint gift shop that specializes in beautiful cards, specialty paper, maps, journals, calligraphy items, just to name a few! The store owner was extremely helpful and kind and even gave us a lucky coin!

Date of experience: May 2018
Thank cartergang4
Reviewed April 10, 2018

The stuff here is lovely but the shopkeeper has such a bad attitude. I'm sure they would do better if they got rid of her. She is rude and has no concept of customer service. Go to Il Papero. They are lovely in there and...More

Date of experience: April 2018
Thank SharanK
M-Nencini, Responsabile relazioni con la clientela at Signum, responded to this reviewResponded April 17, 2018

We're sorry you had a bad experience in our shop and we apologise. Please let us know, even by email, exactly what happened and if you can describe the shop assistant we'll look into the matter. We're always trying to improve ourselves. Thanks.

Reviewed January 16, 2018 via mobile

I read about this place in a travel magazine about the unique shopping experience off the beaten track, what a joke! The woman in the shop was so rude. We browsed with the full intention of spending a lot of money on gifts. I was...More

Date of experience: January 2018
Thank bballwey
M-Nencini, Responsabile relazioni con la clientela at Signum, responded to this reviewResponded January 18, 2018

Sorry you didn't enjoy your experience in our shops, probably the shop assistant didn't want to be pushy. We'll have a talk with her anyway and try to learn from our mistakes.

Reviewed October 18, 2017 via mobile

This place was magical along with all the atmosphere in Florence!!! The staff is very kind and professional and the products of this unique shop will take you to another era!

Date of experience: October 2017
Thank Stylianos C
Reviewed July 29, 2017 via mobile

This shop is amazing if you are searching for gifts for your creative relatives. The shop is small and there is only one cashier, so sometimes you have to wait until she has time for you. But it worth the time, I bought gifts here...More

Date of experience: July 2017
1  Thank zeneszerzo
Reviewed June 25, 2017

I wanted to find a nice journal to buy while in Italy and instead of buying a cheaper version at the markets, I decided to take a look at this shop and I'm glad I did. This shop is perfect to find handcrafted items to...More

Date of experience: July 2016
Thank Emily D
Reviewed June 3, 2017 via mobile

Our children had a colourful quill with ballpoint before. when they stepped into the shop, the quill with dip pen was the first thing we all saw. I had offered them to get one each. There were display unit in one tube for people to...More

Date of experience: June 2017
Thank OngLTA
M-Nencini, Direttore at Signum, responded to this reviewResponded June 5, 2017

Please accept our apologies. I'm sorry about what happened to you and your children while you were visiting our shop. Certainly it isn't our policy to treat unpolitely our esteemed clients, and the instructions we give to our shop assistants are clear: to be helpful...More

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