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Pharmacy of Santa Maria Novella

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Santa Maria Novella
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Address: Via della Scala 16, 50123, Florence, Italy
Phone Number: 055 216 276

Started in the 16th century by Dominican friars, this is more like a museum...

Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal elixirs and soaps based on, of all things, vinegar.

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TripAdvisor Reviewer Highlights

Read all 835 reviews
Visitor rating
  • 211
  • 69
    Very good
  • 22
  • 15
  • 14
My dream

I had wanted to come here ever since my husband brought me back some perfume from a visit he made years ago. Perfume and beauty products are a sort of hobby of mine and this is... read more

5 of 5 starsReviewed 1 week ago
Sue O
Kent, United Kingdom
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835 Reviews from our TripAdvisor Community

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Showing 331: English reviews
Kent, United Kingdom
Level Contributor
223 reviews
57 attraction reviews
common_n_attraction_reviews_1bd8 76 helpful votes
5 of 5 stars Reviewed 1 week ago

I had wanted to come here ever since my husband brought me back some perfume from a visit he made years ago. Perfume and beauty products are a sort of hobby of mine and this is the stuff of dreams for me. Entering through an ornate door you come into a large hall with beautiful chandeliers and ornate glass fronted... More 

Thank Sue O
Los Angeles
Level Contributor
11 reviews
4 attraction reviews
5 of 5 stars Reviewed 1 week ago

We loved this place! the interior is very beautiful and elaborate. I was not aware of the brand before visiting the pharmacy. I was very satisfied with the customer service and came away with several purchases. I liked the uniqueness of all the fragrances.

Thank Malysh79
San Antonio, Texas
Level Contributor
42 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
5 of 5 stars Reviewed 1 week ago

I discovered this place because the hotel we stayed at carries their products. This is the oldest pharmacy in Florence and carries perfume, bath products and home things. I was in love with their rose scent, so I bought some rose soap and the liquor. I hear their home potpourri is great, so I will purchase some in the future... More 

Thank Shelly A
Worcester, Massachusetts, United States
Level Contributor
25 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
1 of 5 stars Reviewed 2 weeks ago

I went to see a historic pharmacy and found a commercial, modern store with terrible customer service. If you took the time to find the back room, you could see historic items in cabinets with no explanation and no one to tell you about the history of the pharmacy. Staff stood at their counters and were not helpful. Overpriced and... More 

Thank AnnMarie R
London, United Kingdom
Level Contributor
6 reviews
common_n_attraction_reviews_1bd8 4 helpful votes
5 of 5 stars Reviewed 3 weeks ago

If you arrive by train in Florence you will inevitably pass Santa Maria Novlla church. The pharmacy is round the corner from the church and it is certainly worth taking 30 minutes to visit it. My wife and I have visited it twice and really love it. The interior is absolutely gorgeous with an elegance that is typically florentine. The... More 

1 Thank Dinshaw835
Newport Beach, California
Level Contributor
60 reviews
24 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
5 of 5 stars Reviewed 4 weeks ago

This place was one of the highlights of Florence for me as I adore perfume and cosmetics. They sell beautiful perfumes. I recommend Cinquanta, which is one I bought for myself. I also recommend the Carta d'Armenia, which is a little box of beautifully scented papers that can be used to scent your home and later burnt like incense. I... More 

1 Thank BlackyTheTravelhound
Savannah, Georgia
Level Contributor
30 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 16 helpful votes
4 of 5 stars Reviewed 5 weeks ago

If you visit Santa Maria Novella, you must check out the Pharmacy around the corner. Even after two years, I can still smell the scents of the perfumes, colognes, and soaps from the Pharmacy of SMN. I learned about it from Rick Steves, and it did not disappoint. I bought a bottle of Acqua di Santa Maria Novella and have... More 

1 Thank DrKen1963
York, England, United Kingdom
Level Contributor
23 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
4 of 5 stars Reviewed August 16, 2016

I adore this brand which has been around for several hundred years. The Potpourri is like the scrapings of a hedge bottom saturated in an oil that lasts for months. Take a good look at the range.

Thank Carol P
Level Contributor
13 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
5 of 5 stars Reviewed August 10, 2016

The owner of the villa where we stayed in San Paolo recommended we visit the Santa Maria Novella pharmacy while in Florence. Being unaware of what awaited us, we were so pleasantly surprised by the abundance of perfumes, soaps, apothecaries, and beautiful displays that we found here. A very unique place. Would visit again, and purchase more

1 Thank BreFtz
Level Contributor
40 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
2 of 5 stars Reviewed August 8, 2016

Overrated perfume shop that sells dog bowls and has a tea room. Stay away from this place, major tourist trap

1 Thank Rodrigo M

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Staying in Santa Maria Novella

Neighborhood Profile
Santa Maria Novella
Santa Maria Novella train station welcomes the majority of the people arriving in Florence, which might explain the hectic pace. Commuters and tourists come across the constant hustle and bustle of the station before exiting, taking a few steps and stopping amazed in Piazza di Santa Maria Novella. It is impossible not to admire the the square, housing one of the most charming basilicas in Florence. The area has plenty of local spots to taste Tuscan specialties, but don’t stop in the main streets alone; the narrower side streets always ensure satisfaction. The huge Parco Delle Cascine provides a solution to the need for a green area as well as a historic welcome in the form of a bronze statue of King Vittorio Emanuele II riding a horse.
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