Via Roma
About
Duration: < 1 hour
Suggest edits to improve what we show.
Improve this listing
Tours & experiences
Explore different ways to experience this place.

Top ways to experience Via Roma and nearby attractions

The area
Neighborhood: Duomo
Florentia, as it was called by Latins, is permeated by an eternal beauty spread in all corners of the city. The historic center is characterized by the immensity of the Duomo, able to transport tourists into the brightest age of Florence: the Renaissance. Who does not know the Brunelleschi Dome, San Giovanni Baptistery and the Giotto’s Campanile? Everything is enclosed here and it would be easy to imagine the city as it was in ancient times, with maids walking in the main square and horses carrying coaches. Nowadays, roads are busy with street artists. Rustic Tuscan bakeries give way to fashion shops; just stop for a few minutes in the middle of Piazza della Repubblica to enjoy the colors and sweet melody of the carousel that will bring back great memories from anyone’s childhood.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.


4.0
4.0 of 5 bubbles37 reviews
Excellent
7
Very good
16
Average
12
Poor
2
Terrible
0

Brad
Hong Kong, China172,995 contributions
3.0 of 5 bubbles
Feb 2024 • Family
This is a very short stretch of street linking Piazza de San Giovanni (north) to Piazza della Repubblica (south) in the city centre of Florence. You'll find retail shops and notable high end fashion retailers if this is what you are looking for. Otherwise, it is one of several north-south shopping streets in between the popular Piazza del Duomo and Piazza della Signoria areas.
Written April 9, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Dimitris L
Sydney, Australia48,801 contributions
4.0 of 5 bubbles
May 2017 • Couples
Via Roma is not a long street. It stretches from the Duomo area, Piazza di San Giovanni, to Piazza della Repubblica. It is full of nice architecture, fashion shops and cafes as well as other types of shops. We enjoyed our walk on this street. We walked along Via Roma a few times and it was a pleasure. It's in the city centre, and close to the Duomo, the Piazza Repubblica, and other nice areas.
Written August 19, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

SoCalOregonian
Murrieta, CA10,394 contributions
3.0 of 5 bubbles
Apr 2019
Via Roma is a purely commercial very short street that runs from Piazza della Repubblica to Piazza di San Giovanni. It is lined with many high-end shops and the Hotel Savoy
Written September 2, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Ana K
Etterbeek, Belgium35 contributions
2.0 of 5 bubbles
Dec 2019
On a recent business trip to Florence I went for a stroll in the central shopping district and was hoping to experience the traditional great service I had always enjoyed in Italy in general and Florence in particular. It wasn’t my first visit to Luisa Via Roma either, I had bought lots of items from them over the years, both on my visits to Florence and on line. The prices have always been high but the service was good and I liked the choice as well. This time however, I had a totally different experience. Possibly due to the fact that they seem to be focusing a lot more on their on line sales, the choice was very limited indeed. One possibility was to select an item on a big screen and have it delivered to the shop the following day BUT the idea of visiting an actual physical shop is all about trying stuff on and being able to touch and see the merchandize. The staff were rather unfriendly and unhelpful. I finally decided on a purchase anyway (and was even toying with the idea of coming back for more the next day). When I enquired about the price of a particular item the shop-assistant told me there was a 40% discount. I had not asked for a discount and would have most probably made the purchase anyway. However, I was given a different price at the check out and the ensuing conversation was to say the least surreal. I was blamed for misunderstanding the price and then the shop-assistant in question was summoned and reprimanded in front of everyone. All I can say is, that is NOT how customer service works. I walked out of the shop without buying anything and will most certainly not be going back again!
Luckily for me, I had another business trip (to Paris) only a week later and made my purchase there. I was happy to pay the full price for the same item but a much better service.
Written December 11, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Borzov
Rijeka, Croatia5,295 contributions
4.0 of 5 bubbles
Sep 2018 • Couples
The central street of the city connects two of its most important squares, the Piazza di San Giovanni and Duomo with the Piazza della Repubblica. The elegant street with imposing buildings is a nice walk among some of the greatest attractions of Florence, where you can also visit a bunch of fashion shops or drink an excellent coffee in one of its bars.
Written October 10, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

SoCalOregonian
Murrieta, CA10,394 contributions
3.0 of 5 bubbles
Mar 2018 • Couples
This relatively short street runs from Piazza San Giovanni to Piazza della Repubblica and is lined with fashion stores. It can become crowded with people at times.
Written August 30, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

risi59
Bluffton, SC719 contributions
3.0 of 5 bubbles
Sep 2017 • Couples
If you are staying at the Villa Cora you know this area well. Their shuttle bus will pick you up in front of the caricature artist and bring you back to the hotel. Lots of shopping and AL-fresco dining available.
Written September 29, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
Is this your Tripadvisor listing?
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.
Claim your listing

Via Roma - All You Need to Know BEFORE You Go (2024)

All Florence HotelsFlorence Hotel DealsLast Minute Hotels in Florence
All things to do in Florence
Day Trips in Florence
RestaurantsFlightsVacation RentalsTravel StoriesCruisesRental Cars