Museo Lavazza
Museo Lavazza
4.5
Wednesday
10:00 AM - 6:00 PM
Thursday
10:00 AM - 6:00 PM
Friday
10:00 AM - 6:00 PM
Saturday
10:00 AM - 6:00 PM
Sunday
10:00 AM - 6:00 PM
About
Il Museo Lavazza è un museo d’impresa, un viaggio sensoriale nella cultura globale del caffè, che si intreccia a doppio filo con una storia di azienda familiare che prosegue da quattro generazioni.
Duration: 1-2 hours
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  • Natalia S
    36 contributions
    5.0 of 5 bubbles
    Really interesting interactive museum, worth visiting!!
    If you are interested in Lavazza or coffee, or unusual informative museum, it’s really worth visiting. Museum rooms tells about history of Lavazza’s family, stages of company development, different events connected with Lavazza. It also tells about coffee cultivations and productions, types of coffee from different countries, types of roasting and other things connected with coffee. The museum is largely interactive and it will be really interesting for adults and for kids as well. We spend a bit more then hour there and enjoyed a lot!!
    Visited July 2023
    Traveled with family
    Written August 18, 2023
  • Altay Aydın
    Turin, Italy7 contributions
    5.0 of 5 bubbles
    Worth a visit!
    Small-mid size great museum for anyone interested in coffee or solely Lavazza, having an interesting and fun interactive route with quite a lot experiences along the museum. The bar at the end is well thought. Definitely recommended. Staff is so welcoming and nearly everyone speaks English. Also, children can have a good time if they are able to read and explore the museum on their own.
    Visited August 2023
    Traveled solo
    Written August 25, 2023
  • MrThomas1981
    Ipswich, United Kingdom904 contributions
    5.0 of 5 bubbles
    Great little museum with fantastic interactive experiences
    This is by far and away one of the best corporate museums there is - If you have ever done something like Guinness in Dublin or Heineken in Amsterdam, you will know that they can be overly self-indulgent and an opportunity to push quite a lot of marketing material with very little substance. This is not true of Lavazza - you are essentially entering the group's global HQ (and there are plenty of security staff around to remind you of this). The museum starts with a bit of Lavazza family history, then takes you through the coffee making process, shares some highlights of Lavazza such as their coffee which was sent to the space station and finishes looking at their marketing over the years. You are given a coffee cup on a lanyard at the start. You can use this to view interactive exhibits. The big ones can be operated by more than one person so unless it's really busy you won't miss out. You can also use them to take selfies with mascots. These are all emailed to you later at no charge which is great. The only downside is you can't keep the cup! You finish off with a tasting of one of their coffees before heading out. The whole this is way better and lasts longer than you think. Well worth the visit and the money.
    Visited October 2023
    Traveled with family
    Written January 31, 2024
  • jamesmarsden2023
    7 contributions
    5.0 of 5 bubbles
    Great couple of hours for coffee lovers
    We loved the Lavazza museum. Great idea to have the little cups as your key to the exhibits. Informative way to spend an hour or two with a little tasting at the end. Well worth your time if you’re in Turin.
    Visited April 2024
    Traveled as a couple
    Written April 5, 2024
  • Foodange
    Manchester, United Kingdom3,910 contributions
    5.0 of 5 bubbles
    One More Cup of Coffee
    Who knew coffee could be so interesting? We're Illy aficionados ourselves but loved this museum, just round the corner from our apartment. Ground floor was the expected story of the coffee supply chain, from plantation to roasting, including how important the Lavazza family were in its spread of popularity. Upstairs was very different, more space-age, showcasing adverts. You could also take your own photo from the ceiling, though the quality was poor. Throughout we used a very clever coffee cup to access interactive stuff if we wanted more information on anything. Something for everyone here, even kids were entranced.
    Visited April 2024
    Traveled as a couple
    Written May 15, 2024
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

4.5
4.5 of 5 bubbles281 reviews
Excellent
168
Very good
69
Average
20
Poor
19
Terrible
5

angelbunny
Hamburg, Germany25 contributions
3.0 of 5 bubbles
Nov 2023 • Solo
An interesting experience. The graphics and displays and "interactive" features are creative, in an Epcot Center sort of way. I enjoyed most the early story of the Lavazza business in Turin, and would have loved more images and atmosphere, and history of coffee production in that very formative time in espresso history. I'm very interested in coffee production, sourcing, roasting, and flavor profiling, so was disappointed in the flashy scattershot interactive gimickery related to that. Instead of "interactive" games that invite you to design 'your own' coffee (without actually tasting anything), and kaleidoscopic images of cupping and roasting, I would have much preferred actual information about the dynamics of Lavazza's sourcing, taste analysis, and blending over the years and how they work it currently, given the many different trends in coffee cultivation and economics. I definitely left with more questions than any understandings gained. A creatively-constructed experience with flashes of interest and spectacle, and some nice design elements, overall
Written November 1, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Pipistrella
Birmingham, UK50 contributions
5.0 of 5 bubbles
Mar 2022
We picked Museo Lavazza not only because we like coffee but it also seemed like a fun and a bit alternative activity when spending a long weekend in Turin. We didn't have super high expectation and certainly the museum did not disappoint! It has a modern and interactive exposition which is engaging and evokes a child-like attitude where you want to try all activates and learn more while progressing through the Lavazza journey. A super cute idea to use coffee cups as 'key cards' to access interactive bits along the way! you get to learn a lot about coffee production, from plantations, through harvesting to production and marketing of final products but essentially it gives a very interesting insight into Italian culture and growing a small family business into a luxurious world-renowned brand. Coffee degustation included, also plenty of great photo opportunities. Friendly staff and good organisation. Loved this place, 2 hours well spent, highly recommended!
Written April 2, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Natalia S
36 contributions
5.0 of 5 bubbles
Jul 2023 • Family
If you are interested in Lavazza or coffee, or unusual informative museum, it’s really worth visiting.
Museum rooms tells about history of Lavazza’s family, stages of company development, different events connected with Lavazza. It also tells about coffee cultivations and productions, types of coffee from different countries, types of roasting and other things connected with coffee.
The museum is largely interactive and it will be really interesting for adults and for kids as well.
We spend a bit more then hour there and enjoyed a lot!!
Written August 18, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Nikki K
Copenhagen, Denmark10 contributions
5.0 of 5 bubbles
Jul 2022 • Couples
Fun and interactive museum. Learned about the history of the Lavazza family, how coffee is made and got a great overview of the art interests this brand has. Got to taste an espresso in the end. Perfect to spend a few hours hiding from the heat.
Written July 22, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Altay Aydın
Turin, Italy7 contributions
5.0 of 5 bubbles
Aug 2023 • Solo
Small-mid size great museum for anyone interested in coffee or solely Lavazza, having an interesting and fun interactive route with quite a lot experiences along the museum. The bar at the end is well thought. Definitely recommended. Staff is so welcoming and nearly everyone speaks English. Also, children can have a good time if they are able to read and explore the museum on their own.
Written August 25, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Dave J
5 contributions
2.0 of 5 bubbles
Oct 2023 • Couples
The historical part and the sourcing from around the world was interesting. The bad part was their upper floor of advertisements that were very objectifying of women. As you come up the stairs you see all these posters that demonstrated that sex was being used to sell coffee. That was really disturbing and made the museum a huge disappointment.
Written November 1, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Foodange
Manchester, UK3,910 contributions
5.0 of 5 bubbles
Apr 2024 • Couples
Who knew coffee could be so interesting?
We're Illy aficionados ourselves but loved this museum, just round the corner from our apartment.
Ground floor was the expected story of the coffee supply chain, from plantation to roasting, including how important the Lavazza family were in its spread of popularity.
Upstairs was very different, more space-age, showcasing adverts.
You could also take your own photo from the ceiling, though the quality was poor. Throughout we used a very clever coffee cup to access interactive stuff if we wanted more information on anything.
Something for everyone here, even kids were entranced.
Written May 15, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

NamasteHello
Harrogate, UK1,820 contributions
5.0 of 5 bubbles
Oct 2022
This is a fantastic little museum. Its innovative in the interactive exhibits and gives a really interesting and varied exposition about coffee where it comes from and how its roasted etc....The bit about the family is a little tedious, but provides a good understanding of how the firm is like it is and its social responsibility. I've drunk Lavazza at home in England for many years so it was a good place to visit.
Written October 5, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

ian1811
Scotland, UK599 contributions
4.0 of 5 bubbles
Apr 2022
Went along to the home of coffee in Turin. Had a good time finding out about how the company was set up, how to go through the selection and processing the coffee itself. You use an espresso cup from your lanyard on the interactive sections. Quite quirky and fun.
Bit disappointing that they don't have their own cafe/coffeeshop on site though!
Written April 27, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

jamesmarsden2023
7 contributions
5.0 of 5 bubbles
Apr 2024 • Couples
We loved the Lavazza museum. Great idea to have the little cups as your key to the exhibits. Informative way to spend an hour or two with a little tasting at the end. Well worth your time if you’re in Turin.
Written April 5, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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Museo Lavazza - All You Need to Know BEFORE You Go (2024)

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