Motorstars - Italian Car Factory Tours

Motorstars - Italian Car Factory Tours

Sightseeing Tours • Factory Tours • Day Trips
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9:00 AM - 6:30 PM
9:00 AM - 6:30 PM
9:00 AM - 6:30 PM
9:00 AM - 6:30 PM
9:00 AM - 6:30 PM
MotorStars offer the most exclusive day tours to the Italian famous MotorValley. Your host for the day has worked for Ferrari F1, Lamborghini, Pagani will take you along the factories/museums of the most prestigious Italian sportscar/motorbike manufacturers in the word such as Ferrari, Maserati, Lamborghini, Pagani and Ducati.
Bologna, Emilia-Romagna, Italy

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Motorstars - Italian Car Factory Tours
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(22 reviews)
(10 reviews)
(18 reviews)
Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
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208 reviews
Very good

Kay K
Milan, Italy7 contributions
Sep 2022 • Couples
Our guide, Cosimo, made this a perfect day. Our tours at Maserati, Ferrari, and Lamborghini were well organized - along with one of the best meals we have had on our trip. The details and driving were taken care of and all we had to do was relax and enjoy the day. We highly recommend MotorStars as they will customize the perfect trip for you.
Written September 6, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Cuthbert K
Marloes, UK267 contributions
Sep 2020 • Couples
With the help of Andrea we booked an individual half day tour of the Ferrari museum plus bus tour of the factory and test track. Our driver, Cosimo, picked us up from our hotel at 9am and drove us to Maranello. As we were a little early we had a look around the Ferrari shop and Cosimo showed us the tribute to Villeneuve and the Ferrari test track etc. We then had our visit to the museum which was great, then Cosimo made sure we got the bus tour which was a bit limited but interesting none the less. We were then dropped back in the centre of Bologna in time for lunch. A fantastic day.
Written September 26, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Daniel G
Essex, VT1 contribution
Jul 2022 • Family
My son and I had a wonderful time on our tour. All of the arrangements were made for us, the trip between sites include regional information and points of interest and the provided lunch was a a great local restaurant that featured terrific regional dishes. The staff was courteous and accommodating. Italy was experiencing a heat wave so cold water and fresh fruit were provided by the staff throughout the day.
Written July 26, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

David V
1 contribution
Jul 2021 • Family
It was absolutely perfect from begging till the end we started with Ferrari driving experience in our case GTC4 Lusso V12 after Ferrari museum & bus factory tour. Delicious lunch full of Italien specials. We finished with Lamborghini museum and we were able to also book the visit of the Lamborghini factory assembly line.
Written July 20, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

2 contributions
Apr 2022 • Couples
We visited the Ferrari and Lamborghini museums, the Enzo Ferrari museum and did the F1 virtual test drive experience. It was a great way to spend our day and out guide was great and very informative! The 4-course lunch was delicious and accommodating (we’re vegetarian). I would highly recommend this tour!
Written April 27, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Chicago, IL138 contributions
Jun 2022 • Family
Going to the factories and museums of Motor Valley is a bucket list item for my family. We only had one day and were all still jet lagged and exhausted. We could not have been happier with the professionalism and courtesy of our driver and guide, who smoothed our path all day and treated us with courtesy and kindness. The museums are incredible and our factory tour at Maserati was deep and thought provoking. This is an amazing experience and very much worth the investment.
Written July 4, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Heather M
6 contributions
Jul 2022 • Family
This was a great tour! Our guide was friendly and knowledgeable, having worked at Lamborghini for 20 years. This was the highlight of our Italy vacation for my 15 year old son. Great cars, nice lunch, scenic drive.
Written July 2, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Hong Kong, China136 contributions
Jun 2022 • Couples
Great tour with Christina and her driver. Only my wife and I in skate model Mercedes sedan. Took the Blue tour and visited Maserati, Ferrari, and Lamborghini. Enjoyed the factory tour at Maserati followed by the Ferrari museum in Maranello. Had a great 4 course lunch near Ferrari. Lastly, visited the Lamborghini museum. Unfortunately the tour could not happen because the assembly line was closed for manufacture of 2023 models. Overall, a great day.
Written June 16, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Santa Rosa, CA126 contributions
Apr 2011
Since I am obsessed with exotic cars, I knew that I had to book this tour while staying in Bologna for several weeks. Well, the tour was all I'd hope for and much more. The website was easy to navigate, and the owner and tour director, Francesco Bini was prompt in e-mail responses and booking. There were many different tour packages available, depending on personal preferences, and had something for everyone. I had included the Lamborghini factory tour, which had just resumed April 1 (Had been closed due to the installation of a new assembly line for the new and awesome Aventador). I also liked that I could pay via PayPal. I was picked up promptly at the planned time and location, and as the day unfolded it was like a dream come true.

We visited the Ducati store and then factory tour first. It was led by an excellent tour guide, familiar with Ducati bikes and production. From there we went directly to Maranello, where we saw the Ferrari factory (outside only), and had also booked a test drive of a Ferrari California S. If you are a car lover, especially exotic Italian sports cars, you must not miss this experience! Getting registered and into a car seemed effortless. My test drive was incredible, and a memory that will last a lifetime!

From there we went and had lunch in Maranello, included in the tour price. There were choices available for people with gluten intolerance, if that is an issue for you. We then returned to the Ferrari Museum, and Mr. Bini provided an expert tour of the museum. Onward to the Lamborghini factory tour, which was equally amazing. Again, the tour guide was friendly, approachable, and knew all there was to know about Lamborghini, its history and car production. It was a priceless experience to be able to see a car made by hand, from the ground up.

All in all, I believe the tour is worth every penny. It was obvious to me that Mr. Bini had spend a lot of time and effort to build great relationships with the various factories and personnel, and this was reflected in a tour that seemed seamless and effortless. One note though: If you are a person with special dietary needs or food issues, be sure to take along some snacks and/or eat breakfast before the tour. (I do this routinely, anyway). Our lunch was around 1pm or so. Great tour, and not to missed!
Written April 12, 2011
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Austin, TX85 contributions
Mar 2011
My wife and I have been to Europe on 8 occasions, 2 of which have been in Italy. This year, we brought our 12 year old with us to Italy for his first trip to Europe. Since we were based in Florence with plenty of day trips planned, I wanted to make things special for him (and me!) by visiting at least one Italian automobile factory.

While researching tours, I came across the Motorstars website. Not only would we be able to visit the Ferrari factory town of Marinello, with Motorstars we would also have the option of visiting Lamborghini, Pagani, Ducati, and others. All we had to do was take a 30 minute train ride from Florence to Bologna, and the rest would be handled for us.

Motorstars did not disappoint us in the least, and our time in the "Motor Valley" of Italy (think "Silicon Valley" of the US) was special indeed. Francesco Bini, proprietor of Motorstars, is an expert in your field, is a very good tour guide, and his passion is quite evident. Francesco went above and beyond the call of duty to make us feel special and we received no less than first class service and treatment the entire day. The price we paid when compared to the value we received was well worth every cent!

We departed Florence at 8:30AM for Bologna – a 30 minute train ride – where we were met by Francesco promptly at 9:30AM. We elected to partake in Tour No. 23 which includes a visit to the Ferrari Museum, an opportunity to have a Ferrari Experience (i.e. test drive) at an additional charge, visit the Pagani factory and assembly line, visit the Lamborghini museum, and (if you are lucky) visit the Lamborghini assembly lines.

Transfers to the various auto manufacturers is by way of a luxury Mercedes van, and we were lucky enough to have the entire bus (and Francesco) to ourselves! The van had individual LCD screens, and Francesco played documentary segments that gave a preview of each destination in which we were headed (Ferrari, Pagani, Lamborghini, etc.).

The first stop was Maranello, home of Ferrari, an approximately 45 minute drive from the Bologna train station. We were unable to tour the assembly line because that tour is reserved for Ferrari owners. However, we were able to test drive (for 20 minutes) a Ferrari California (4 seater so my son could ride along). Test driving a Ferrari will give one the adrenaline equivalent to 10 shots of espresso. After this experience, we were both good to go for the rest of our entire trip in Italy!

We then had a private tour of the Ferrari Museum, with our guide being Francesco. The museum was incredible, with us being able to see the first Ferrari ever made along with the newest models and many in between. After touring the Ferrari museum, we headed to lunch at a café in central Maranello where we both had pizza and soft drinks.

After lunch, which was included in the tour price, we departed Maranello for the Pagani factory in the small town of San Cesario sul Panaro. There were 3 other visitors in attendance for the tour, and the tour was led by none other than Francesco. Pagani is a specialized sports car where cars are made by special order only. Each car costs €1 million and up. The car is 100% built by hand. 120 cars have been produced over the life of the company, and approximately 17-19 cars are produced each year. 4 were in the process of being assembled during our tour.

After Pagani, we headed to the Lamborghini museum in Sant'Agata Bolognese. We had hoped to tour the Lamborghini assembly line, but we were informed that public tours were not going to be available until April 1. Our disappointment was quickly turned to full surprise and excitement when Francesco introduced us to Cristina (the curator of the Lamborghini museum, to whom we send our many thanks) who promptly had us deposit all cameras, cell phones, and backpacks in a locker for a private tour of the Lamborghini assembly line! There was a French couple who arrived at the museum at the same time, and they were lucky enough to be allowed to attend the tour with us.

The assembly line was somewhat as you might imagine – partially assembled cars being moved ahead each hour to a different station where a particular component, the engine, or piece of the body was installed – 100% by human hand. There were 2 lines, 1 for the Gallardo model and 1 for the Aventador model (which is the newest model released to the public only 10 days ago). These are the only 2 models available for purchase new from Lamborghini. The Aventador assembly line had the latest in technology, but I will not bore you with line sequencing and organizational capabilities that are informative only to logistics dorks like me. Currently, only 3 cars per week are completed. After April 1, full ramp up to 3 cars per day is expected. Over 2 years of inventory (made and to-be made) have already been sold – at a price tag beginning at €250k. Each station at the Aventador line was manned by an engineer with 2-3 others (apprentices) observing for training for the full ramp up on April 1. We saw the racks of leather hides that would be used to cover seats and other appointments in the car, and we saw the seamstress creating patterned covers etc, and we saw the actual covering of the various appointments.

On the Gallardo line, the only other assembly line in the factory, many more finished cars are produced daily, and we saw several roll out off the assembly line for final testing and then delivery to their lucky owner.

Francesco dropped us off at the Bologna train station at 6:30PM just in time to catch our return train home to Florence. Needless to say, this day was a true treat for both of us -- a dream for any 12 year old, and an experience to make any adult feel like a child again!
Written March 19, 2011
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

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Motorstars - Italian Car Factory Tours (Bologna) - All You Need to Know BEFORE You Go