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Decided to step into Fendi given it's one of the marquis brands from Rome. Glad I did! Excellent service, friendly staff, and beautiful space. Very happy about my simple purchase and particularly with the star service staff provided, regardless of whether I made a purchase or not.…
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Date of experience: October 2019
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We always go to Gucci while in Rome. This trip decided to go into Fendi. The vibe is a little different, their approach is more friendly and not so unapproachable. We purchased some key chains and small leather goods. Make sure you do the VAT tax except.
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Date of experience: June 2019
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One of the highlights of our trip to Rome was the private tour we were given at Fendi. We were able to tour both Fendi’s corporate headquarters in EUR and their flagship store near the Spanish Steps. Fendi is an Italian luxury fashion house producing fur, ready-to-wear clothing, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in 1925 in Rome, Fendi is renowned for its fur and fur accessories. In 2015, the fashion house moved its headquarters into the Palazzo della Civilta Italiana, a six-floor geometric edifice of symmetrical arches nicknamed, “The Square Colosseum.” The 75-year-old building was never occupied prior to Fendi’s arrival! We were given a great tour by Giulia, Worldwide Private Client Relations Manager. She showed us their movie studio, plush theater, employee café, and a special exhibit of Fendi clothing and accessories used in the movies. Speaking of movies, Fendi shows a different movie each night at 9 pm, and the public is invited to come free of charge. Not a bad deal! We concluded our tour with her on the rooftop, which offered spectacular, panoramic views. After leaving Fendi headquarters, we went downtown to the Palazzo Fendi – the company’s flagship store near the Spanish Steps, where we were met by Rim, Fendi’s Fur Atelier (fur workshop) Ambassador. She told us that she had been with Fendi for 20 years; and, it was clear she really enjoyed her job! Walking us through the various rooms of the Palazzo, she showed us how everything in each room compliments the rest of the items in the room – from furniture to clothes to wall decorations to handbags to fur garments. It was downright impressive! (And, unless she had explained all that, we would have been clueless!) On the second floor of their store is a room where several employees make fur coats and accessories. (The main fur production operation is at their headquarters in EUR.) Obviously, they have this small operation downtown to show important clients how the work is done. We marveled at the steps they took to make something like a fur coat. After viewing the shop, we were taken upstairs to the Fendi Private Suites: a hotel with 7 individualized suites. You can now not only shop at Fendi’s flagship boutique in Rome, but stay there. The third floor of the Maison’s stunning home, Palazzo Fendi, has been transformed into the world’s very first Fendi hotel. This sumptuous palazzo originally belonged to the noble Boncompagni Ludovisi family and sits at the foot of the Via Condotti. Elfriede, the Fendi Private Suites Guest Relations Manager (who has worked for Fendi for 26 years), showed us one of the suites – the honeymoon suite, which was prepared for the arrival of a pair of newlyweds. They had arranged rose petals on the bedspread in the shape of a heart (with a box of chocolates in the middle), as well as a trail of rose petals from the door to the bed. On the top floor – above the private suites – is a Zuma restaurant, which is part of a world-wide chain of very high-end, Japanese restaurants. This one boasts a rooftop cocktail and dining area with wonderful views of Rome. We were thrilled with our tour of Fendi!…
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Date of experience: April 2018
2 Helpful votes
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Sorry but I don't want to talk about Fendi. I want to talk about the concrete tree in the front. I think it's made of steel and there is a concrete slab lodged between the two trees. The tree only has branches and no leaves, of course. Very abstract and it just is an attention getter. I think it's along Via Della Fontanella Di Borghese.…
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Date of experience: October 2017
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Although I'm a Fendi fan anyway and have bought their products elsewhere, this shop is great for finding upscale gifts that are synonymous with Rome, as Roma is their home, and this is the flagship store. I also love the fact that Fendi put up the money to restore the Trevi Fountain. The price point is better than Hermes, and the staff far friendlier, esp. when compared to the Fendi Paris store. …
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Date of experience: September 2016
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