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Morgan Motor Company

Certificate of Excellence
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Address: Malvern Link Pickersleigh Road, Great Malvern WR14 2LL, England
Phone Number: +44 1684 584580
8:30 am - 5:00 pm
Open now
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Mon - Thu 8:30 am - 5:00 pm
Fri 8:30 am - 3:00 pm
Recommended length of visit: 2-3 hours

Guided Factory tours are available all day Monday – Thursday and on a...

Guided Factory tours are available all day Monday – Thursday and on a Friday morning only. There are up to 10 tours per day, tour times do vary depending upon the number of large group visits on the day. The guided factory tour lasts approximately 2 hours taking visitors into all workshops to see the hand making of a Morgan sports car from very start to finish, combining traditional skills with cutting edge technology! The tour culminates in the Morgan museum where visitors are welcome to spend as long as they wish browsing the museum and watching the Morgan film. Photography is fully permitted and visitors may ask as many questions as they like! Opening Times: The Visitor Centre and Morgan Museum are open from 8.30am – 5pm Monday to Thursday and 8.30am – 2pm on a Friday. Factory holidays do apply. Guided factory tours operate daily Monday – Friday, pre-booking is essential as tours become fully booked very quickly.

A visitor cafe and Morgan gift shop are also located in the Visitor Centre.

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TripAdvisor Reviewer Highlights

Read all 383 reviews
Visitor rating
  • 312
  • 47
    Very good
  • 7
  • 0
  • 2
Excellent experience

Got my husband a factory tour and driving experience as a gift. The factory tour was for two and it was a truly amazing insite into how the cars are made not that I am a petrol... read more

5 of 5 starsReviewed 2 days ago
Anne C
Penicuik, United Kingdom
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383 Reviews from our TripAdvisor Community

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Showing 368: English reviews
Penicuik, United Kingdom
Level Contributor
14 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 16 helpful votes
5 of 5 stars Reviewed 2 days ago NEW

Got my husband a factory tour and driving experience as a gift. The factory tour was for two and it was a truly amazing insite into how the cars are made not that I am a petrol head but I thoroughly enjoyed it. Martin our tour guide was the archivist and museum curator with a wealth of knowledge about Morgan... More 

Thank Anne C
Level Contributor
10 reviews
common_n_attraction_reviews_1bd8 8 helpful votes
3 of 5 stars Reviewed 2 days ago NEW via mobile

Wonderful to see a truly historic British car being made in its original place. A shame to know that it's the only real British car really left. My only negative really was the site looked very tired and very dirty. Gutters full of weeds and Windows all dirty. An old historic place like this would benefit from being looked after... More 

Thank Alex D
Leicester, United Kingdom
Level Contributor
49 reviews
18 attraction reviews
common_n_attraction_reviews_1bd8 17 helpful votes
5 of 5 stars Reviewed 3 days ago NEW

Went there as an interpreter for a group of people from a foreign country. I went in early as it was a last minute job; and I knew nothing about cars. Both ladies in the reception were very very helpful. Helped me to find our tour guide Derek before my group members arrived. Derek is very knowledgeable about all Morgan... More 

Thank Kyogaisei
Leicester, United Kingdom
Level Contributor
93 reviews
25 attraction reviews
common_n_attraction_reviews_1bd8 55 helpful votes
5 of 5 stars Reviewed 3 days ago NEW via mobile

great place to visit and every staff member was v freindly helpful and polite, great to learn about a truely british icon

Thank Mpoes
Southampton, United Kingdom
Level Contributor
83 reviews
27 attraction reviews
common_n_attraction_reviews_1bd8 19 helpful votes
5 of 5 stars Reviewed 3 days ago NEW

I bought my husband a Morgan driving experience and factory tour for 2. We arrived at the factory and my husband was given a choice of which car to drive - he chose the 3-wheeler as it was different to anything else he had driven. After his drive through the beautiful Malvern Hills in this unique car, both he and... More 

Thank chrissylenny
Cleethorpes, United Kingdom
Level Contributor
51 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 27 helpful votes
5 of 5 stars Reviewed 3 days ago NEW

A fascinating tour covering the history of the business and the opportunity to see the hand-built procedures from chassis to joinery, panel-beating, upholstering, paintwork and finishing. Amazing craftsmanship, hand-built by (among others) Roberts NOT robots! Only negative comment is that the male tour guide needs to be careful about making sexist remarks. It's not funny and it's just not PC... More 

Thank cleethorpeshotlatte
Angie411, Public Relations Manager at Morgan Motor Company, responded to this review

Hello, Thank you very much for taking the time to write a review. We expect all visitors to enjoy their visit therefore I would very much like to discuss your concerns and would be grateful if you could contact me at the Morgan Visitor Centre on 01684 584580 or angela.hymas@morgan-motor.co.uk. Thank you, Angela More 

Market Drayton, United Kingdom
Level Contributor
81 reviews
21 attraction reviews
common_n_attraction_reviews_1bd8 42 helpful votes
5 of 5 stars Reviewed 5 days ago NEW

We joined the 2 o'clock tour with Mike who was absolutely great in keeping our group under control so as not to get in the way of the workers. It was very interesting to see the various stages of the manufacture of the car, all done by humans - no robots in sight! It had such a friendly feel and... More 

Thank christine j
Level Contributor
3 reviews
5 of 5 stars Reviewed 6 days ago NEW

Irrespective of whether you are a fan of Morgan cars or not this is definitely worth a visit. This company really takes pride in the craftsmanship required to make the cars. It is a living display of what car manufacturing was like before the introduction of the assembly line. Definitely worth a visit! In addition to the guided tour by... More 

Thank George N
Winchester, United Kingdom
Level Contributor
7 reviews
common_n_attraction_reviews_1bd8 1 helpful vote
3 of 5 stars Reviewed 1 week ago NEW

This was a present for my Partner and we were looking forward to it. We enjoyed the tour in principal, but the group was far too large (25). As the factory conditions are quite cramped and we had to keep within the boundary lines, which resulted that most of the time our tour guide could not be heard. It is... More 

Thank recrumplin
Level Contributor
45 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
5 of 5 stars Reviewed 1 week ago via mobile

Absolutely brilliant visit. More than I expected. Staff helpful. Guide knowledgeable. Felt like stepping into the past. Traditional and modern vehicle build technologies.

Thank Jim P

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Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Morgan Motor Company and other visitors
3 questions
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over a year ago
Dudley u.k

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Typical questions asked:
  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?