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Morgan Motor Company

Certificate of Excellence
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Address: Pickersleigh Road, Malvern Link, Great Malvern WR14 2LL , England
Phone Number: +44 1684 584580
See all hours
Mon - Thu 8:30 am - 5:00 pm
Fri 8:30 am - 3:00 pm
Recommended length of visit: 2-3 hours

Guided Factory tours are available all day Monday – Thursday and on a...

Guided Factory tours are available all day Monday – Thursday and on a Friday morning only. There are up to 10 tours per day, tour times do vary depending upon the number of large group visits on the day. The guided factory tour lasts approximately 2 hours taking visitors into all workshops to see the hand making of a Morgan sports car from very start to finish, combining traditional skills with cutting edge technology! The tour culminates in the Morgan museum where visitors are welcome to spend as long as they wish browsing the museum and watching the Morgan film. Photography is fully permitted and visitors may ask as many questions as they like! Opening Times: The Visitor Centre and Morgan Museum are open from 8.30am – 5pm Monday to Thursday and 8.30am – 2pm on a Friday. Factory holidays do apply. Guided factory tours operate daily Monday – Friday, pre-booking is essential as tours become fully booked very quickly.

A visitor cafe and Morgan gift shop are also located in the Visitor Centre.

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TripAdvisor Reviewer Highlights

Read all 352 reviews
Visitor rating
  • 286
  • 45
    Very good
  • 5
  • 0
  • 2
Car of your dreams

We were given this as a present as always liked Morgan cars. From booking the time slot by e mail as couldn't manage to phone, the service was superb within a short time... read more

5 of 5 starsReviewed 4 days ago
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352 Reviews from our TripAdvisor Community

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Showing 338: English reviews
Level Contributor
18 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 13 helpful votes
5 of 5 stars Reviewed 4 days ago NEW

We were given this as a present as always liked Morgan cars. From booking the time slot by e mail as couldn't manage to phone, the service was superb within a short time everything was booked in a friendly and professional way. Thank you to the receptionist who did this. We arrived early and no problem being put into an... More 

Thank walkersAshford
Wolverhampton, United Kingdom
Level Contributor
123 reviews
19 attraction reviews
common_n_attraction_reviews_1bd8 67 helpful votes
5 of 5 stars Reviewed 1 week ago

Even if you are not interested in cars, you cannot fail to be enthralled by this place. A step back in time to watch real craftsmen and women building real cars by hand. Very informative guide, great employees very willing to explain their craft whilst working right in front of you. It was so good, we hired a four wheel... More 

Thank Steve B
Bexley, United Kingdom
2 reviews
5 of 5 stars Reviewed 1 week ago

The whole visit was so impressive. The ambience, culture and character of the place strikes you immediately. The tour ran promptly and like clockwork. We had the bonus of a small group and Dave our guide used this to advantage to talk us through all sorts of aspects and answer lengthy questions. The traditional craftsmanship was amazing - so good... More 

Thank KandB_Kent
Exeter, United Kingdom
Level Contributor
174 reviews
43 attraction reviews
common_n_attraction_reviews_1bd8 73 helpful votes
5 of 5 stars Reviewed 1 week ago

Called into the Morgan factory while on a 4 night break in the area for our anniversary. The museum although a little on the small side was very well laid out and very interesting. There was a film show which showed the history of the Morgan family and car and the entrance was free well worth a visit. Unfortunately we... More 

Thank ISCA13
Barnet, United Kingdom
Level Contributor
27 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 30 helpful votes
5 of 5 stars Reviewed 1 week ago

Even my wife enjoyed the most informative, enthusiastic and humourous tour led by Bill. The only very minor criticism was that sometimes his remarks were drowned out by the sounds of hammering in the aluminium bodyshop, and in a few other places, so perhaps consideration could be given to providing headphones and Wi-Fi dystem for visitors. I was most impressed... More 

Thank Supersnipe
Cardiff, United Kingdom
Level Contributor
16 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
5 of 5 stars Reviewed 1 week ago via mobile

I was really delighted to receive a tour of the Morgan Motor Company's factory in Malvern for my birthday. On arrival you are shown through to the large visitors tea rooms and after only a short wait, whilst other tour participants arrived, we were shown through to another room to see a short video presentation. After the video presentation we... More 

Thank ColinJCunningham
Worcestershire, United Kingdom
Level Contributor
75 reviews
18 attraction reviews
common_n_attraction_reviews_1bd8 107 helpful votes
5 of 5 stars Reviewed 1 week ago

Had the chance to visit this fantastic motor company and take a guided tour on behalf of my company. It was great to see all the old crafts still in use to produce these fine cars. With a back order book or should I say investment plan standing at 2 + years from such a small site in comparison to... More 

Thank GspotJulian
Moreton-in-Marsh, United Kingdom
Level Contributor
24 reviews
common_n_attraction_reviews_1bd8 14 helpful votes
4 of 5 stars Reviewed 2 weeks ago

Visiting a car manufacturing factory was not top of my list of 'must do's' but persuaded by friends who had been before (and who own a Morgan) we visited. What an excellent experience (enhanced greatly by the afternoon tea which we attached to our all in package). The factory is brilliant - who knew that this style of British craftsmanship... More 

Thank Geoff B
Perth, Australia
Level Contributor
48 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 29 helpful votes
5 of 5 stars Reviewed 2 weeks ago

We booked the factory tour online arriving for our tour a little early so we had a sandwich and sausage roll in the cafeteria. The tour starts with a short film then its a short walk over to the factory. Here you walk the red line amongst the workers as they build the cars completely by hand using wood and... More 

1 Thank 914Swanny914
Great Malvern, United Kingdom
2 reviews
5 of 5 stars Reviewed 3 weeks ago via mobile

We extended our gift of a day hire of a Morgan Plus 4 to a weekend and we loved every minute! Despite a mixed bag of typical English weather, we had the roof down for most of the time and the heater kept us toasty warm. So much fun to drive, fast and throaty and a joy on county roads.... More 

Thank fussybunni

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Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Morgan Motor Company and other visitors
3 questions
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over a year ago
Dudley u.k

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Typical questions asked:
  • Will you pick up and drop off at my hotel?
  • I have a family of 7. Can your tour accommodate all of us together?
  • How should I dress for this tour?