Floris

Floris, London: Hours, Address, Floris Reviews: 4.5/5

Speciality & Gift Shops
Monday
9:30 AM - 6:00 PM
Tuesday
9:30 AM - 6:00 PM
Wednesday
9:30 AM - 6:00 PM
Thursday
9:30 AM - 6:00 PM
Friday
9:30 AM - 6:00 PM
Saturday
9:30 AM - 6:00 PM
About
This elegant St. James's perfumery has kept distinguished gentlemen closely shaved and freshly scented since 1730. Come in for shaving kits, candles, and fragrances for men, women, and the home.
Suggest edits to improve what we show.
Improve this listing
Tours & experiences
Explore different ways to experience this place.
Top ways to experience Floris
The area
Address
Neighborhood: St. James's
Perennially fashionable since the days of Henry VIII, the aristocratic “Clubland” of St James's is a premier destination for high end craft and bespoke design. Here you’ll lose count of the Royal Warrants (which indicate that the Royal Family patronizes the establishment) seen in shop front windows, even during a short stroll to bordering Green Park or St James’s Park. With the brightly lit and constantly buzzing junction of Piccadilly Circus at its northeast corner and none of Central London too far away, this is an surprisingly central and accessible part of town, especially given its prosperous demeanor.
How to get there
  • Piccadilly Circus • 4 min walk
  • Green Park • 6 min walk

4.5
47 reviews
Excellent
36
Very good
8
Average
2
Poor
1
Terrible
0

Ed T
Sarasota, FL219 contributions
Elegant shopping
Aug 2019
Shopping as it was 100 years ago. This elegantly appointed shop has a collection of fragrances that is sure to please to most discerning shoppers. The staff is helpful but never overbearing.
Written August 23, 2019
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

redroses123
Sterling Heights, MI922 contributions
The Royal Perfumery Shoppe
May 2019 • Couples
Such a beautiful shop. A bit expensive, but I asked the sales clerk for a perfume that smells of carnation and he produced a beautiful bottle. I asked for a few samples and only received 3. For the amount of the perfume, I would have liked more, in case I purchased another bottle. A must visit if you are in the area.
Written July 2, 2019
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Peggy
1 contribution
Mrs
Jun 2019 • Solo
This place is full of history in the fragrance industry.
The store is beautiful. Staff is very amiable. You just need to mention your style and preference in perfumes and they know what to recommend. Perfumes are very sophisticated. Without a doubt this is one of the top stores in London to be exposed to unforgettable fragrances.
Written June 29, 2019
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Kasia J
London, UK3 contributions
Bespoke Experience - totally not worth it
May 2019 • Solo
To start with positives, Nicola was lovely and very competent (the only reason why I didn't choose the lowest rating) and taught me a lot about various scents and perfume making process. I also learned my preferred notes and what sort of scents I am hypersensitive to.

However in retrospect, the whole Floris bespoke experience was rather disappointing. It is basically mixing a couple essential oils into one of their factory-made commercially available products (which is fine). The main drawback is that once you choose a base and an addition you cannot go back - the whole 100ml batch is being prepared straight away. I would think for this price, they really should prepare samples, let 5-10ml of perfume go to waste and allow at least minimal exploration. Fragrances combine in a non-trivial way and I cannot tell what the result of mixing two scents will be (they brought out surprising notes in each other and also smelled differently on paper and on my skin). But I had to decide on them prior to mixing. We ended up adding bergamot, which I really wished could be undone (the scent is irritating on my skin but not on paper), but it got just diluted with a bit of base. The result is just another generic feminine scent, which is honestly pretty but I don't really feel like it has any personal touch to it (my favourite essential oils - jasmine and rosewood - were not available either). After wearing it for 10 days, I don't think I will reorder. It is not long lasting either. It feels like the entire experience revolves around how traditional and posh Floris is rather than creating an actual quality product. I'd rather trade the champagne and book browsing for a possibility to explore combinations of different scents and to take steps back if needed - I really expected this experience to be mostly about that.
Written May 23, 2019
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

ejh4isu
Des Moines, IA41 contributions
A Must-Stop in London
Aug 2018 • Solo
I always hit-up Floris whenever I'm in London. As another reviewer put it, this is indeed a "special place". Even if you're not interested in their products, the shop on Jermyn Street exudes old-London charm. The staff are friendly and will help you with all of your needs. There truly is something here for everyone.
Written January 30, 2019
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Iran R
Oslo, Norway114 contributions
Best in world
Jan 2019 • Couples
This is a special place. Amazing fragrances and great place. Service was top notch all the way. Expensive but great experience
Written January 12, 2019
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

CandJ1957
Billericay, UK13 contributions
Floris Bespoke Experience, Birthday treat for myself and Daughter
Sep 2018 • Couples
A Floris Bespoke experience was booked by my husband for my Birthday and for our daughter to join me. Absolutely fantastic 3 hours with Nicolo ( apologies for incorrect spelling).
After telling us the history of perfume, and Floris in particular he guided us gently through choosing our favourite scents out of wonderful and beautifully stocked cabinets, in between tea and champagne we gradually designed our own wonderful fragrances which he then mixed and poured into our initial engraved bottles, we had by this time chosen a name for each of them and beautiful Floris labels were put on.
I would thoroughly recommend this experience, we were not rushed in any way and Nicolo was extremely courteous, he made the whole time there very enjoyable, fun and we now have wonderful memories of that day with a beautiful bespoke perfume which is on their records for 300 years. Thank you to everyone in Floris, we will definitely be loyal customers.
Written October 5, 2018
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

rob_s_way
Halifax91 contributions
Personal service personified.
Sep 2018 • Solo
It has been approx. 45 years since I set foot in this shop. With two Royal Warrants, you can't go wrong.

The young lady who helped me with my first purchase of a cologne for myself from this shop was exceptional.

If you don't mind spending the time, or money, this shop is well worth the time/cost to visit.
Written September 10, 2018
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

TravellingSwissDad
Switzerland31 contributions
Perfume Paradise
Jul 2018 • Solo
It may seem a bit daunting at first to enter this shop on Jermyn street which is one of the oldest and most reputed of all London. After all, the likes of Churchill and Ian Fleming (and James Bond!) were among their customers, and the Royals still are. But fear not: staff are friendly, very welcoming and the armosphere is relaxed. They are very knowledgeable and truly helpful in guiding you through their selection. I love how they do not just spray a bit of perfume on some paper strips as seen in high street shops but present you a glass dome with your choice - and to neutralise your sense of smell between different fragrances hold some coffee beans under your nose! Whereas with the big international brands you pay for marketing, here you pay for quality. Found a lovely fragrance for me. Do try their mouthwash, it is delicious.
Written July 15, 2018
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Stefano Malachi
London, UK1,150 contributions
One of my favour perfume house in London!
Dec 2017 • Solo
It's recommended to visit Floris for a bespoke exploration of fragrances made for the celebrities like Marilyn Monroe and Winston Churchill. Founded in 1730, Floris is the oldest English retailer of fragrance and toiletries. It holds a Royal Warrant as the perfumery to the Royal Family and is run today by the 8th and 9th generation of the family. I highly recommended to pop by this perfumery while you are visiting London; it's one of the best authentic English perfume that you can have from London!
Written June 10, 2018
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Showing results 1-10 of 36
Anything missing or inaccurate?
Suggest edits to improve what we show.
Improve this listing
Frequently Asked Questions about Floris

Floris is open:
  • Mon - Sat 9:30 AM - 6:00 PM
Buy tickets in advance on Tripadvisor. If you book with Tripadvisor, you can cancel at least 24 hours before the start date of your tour for a full refund.

We recommend booking Floris tours ahead of time to secure your spot. If you book with Tripadvisor, you can cancel up to 24 hours before your tour starts for a full refund. See all 1 Floris tours on Tripadvisor