Liberty London
Liberty London
4
11:30 AM - 6:00 PM
Monday
10:00 AM - 8:00 PM
Tuesday
10:00 AM - 8:00 PM
Wednesday
10:00 AM - 8:00 PM
Thursday
10:00 AM - 8:00 PM
Friday
10:00 AM - 8:00 PM
Saturday
10:00 AM - 8:00 PM
Sunday
11:30 AM - 6:00 PM
About
The Tudor-inspired exterior of this upscale department store is a treasure. Inside, find curated designer fashions, homewares, fragrances, and the iconic floral prints for which it is famed.
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The area
Address
Neighborhood: Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
How to get there
  • Oxford Circus • 3 min walk
  • Piccadilly Circus • 8 min walk
Reach out directly
See what travelers are saying
  • Sandy B
    204 contributions
    4.0 of 5 bubbles
    Worth a Visit
    I really enjoyed visiting this unique store. I spent about 45 minutes just walking around and taking in the history and the atmosphere. Be warned that the store carries mainly high end products that many people can’t afford. But it was still enjoyable to experience the beautiful store.
    Visited March 2023
    Traveled with friends
    Written April 22, 2023
  • Daniela L
    1 contribution
    5.0 of 5 bubbles
    Worth a visit
    I usually go to liberty to Beauty or fragrance department. I’ve personally never had a bad experience but never great enough to leave a review. Today I would like to thank Jasnam, from Aveda for being so kind, knowledgeable and very approachable. Last time I was there, she recommended the mask and the overnight serum for my hair and gave me some samples. I loved them so much I went back to buy them. She has also recommended to sign up to the aveda loyalty cart so I can enjoy cash back to spend in aveda salon, which was also very worth it since I spend money in product anyway. I know Aveda it’s quite pricey although worth i, but it’s so much better when you find someone who can recommend the right things for your hair in such a beautiful environment. Worth a visit.
    Visited July 2023
    Written July 15, 2023
  • eat well to b well
    75 contributions
    5.0 of 5 bubbles
    Liberty Heaven
    A unique department store whose exterior is constructed from two old wooden ships in a unique Tudor style. A must see for its beautiful architecture and fabrics. The only department store that designs and selling unique Tana Lawn cotton fabrics, many inspired by William Morris, since the late 1800s. Their fabrics are known world-wide and can be purchased on the 3rd floor of the department store. Their third floor also features unique house decor you won't find in other shops. The first floor has a gift shop with various foods as well as cosmetics, handbags and scarves. The interior of the shop is gorgeous with beautiful wood staircases and panelling. They stock beautiful men and women's wear but they are pricey. The staff are very friendly and helpful. I've been enjoying Liberty of London as a must see destination each time I'm in London -
    Visited May 2023
    Traveled with family
    Written August 5, 2023
  • stevebintley
    Bedford, United Kingdom7,046 contributions
    4.0 of 5 bubbles
    Unique store
    Quite the institution and a rather unique store selling more unique products than you’d find readily elsewhere. It’s always busy but there’s plenty of staff on hand if you need help. The only frustration is the exceptionally slow lifts, but this helps to remind you of the historic nature of the building. Certainly a store that you should admire from the outside, even if you don’t go shopping inside!
    Visited July 2023
    Traveled as a couple
    Written September 19, 2023
  • nowpacking
    Dallas, Texas2,638 contributions
    5.0 of 5 bubbles
    Love Liberty London!
    Wonderful shop at the back entrance with lots of great British items, teas and treats. Gorgeous architecture and history becomes the displays for this incredibly unique store! The building itself contains beautiful woodwork and antiques that become stunning displays. Don’t miss the famous Liberty fabrics! Must visit at Christmas as the shop is magical! Wander amongst the creative displays - you will find something unique.
    Visited October 2023
    Traveled as a couple
    Written October 24, 2023
  • yellowperil2018
    London, United Kingdom71 contributions
    5.0 of 5 bubbles
    Inspiring and incredible range of high quality products, a must visit.
    Love this place so much, it’s such an inspiring place to visit. My daughters interested in fabrics and fashion and it’s almost like an exhibition there is so much amazing content there. It’s also an amazing building in the heart of London. Fantastic.
    Visited November 2023
    Traveled with family
    Written November 19, 2023
  • Sarny
    Bexleyheath, United Kingdom487 contributions
    5.0 of 5 bubbles
    Classic beautiful shop
    I have been in Liberty's London many times over the years but had planned a London Christmas lights walk with my husband and our dog so was looking at dog friendly shops and was surprised to find that Liberty's was. To be sure I contacted Liberty's customer service and got a very prompt, friendly response from Kate to assure me that was the case. We visited and had a good wander around the shop which I've always thought of as classic and beautiful. We got some lovely Christmas presents while there. The only thing I would say is that I did look at the windows/doors on entry and nowhere did it say the store was dog friendly. Much enjoyed though and recommended for anyone if ever in the area with or without dog,
    Visited November 2023
    Traveled as a couple
    Written November 25, 2023
  • Jake L
    Newcastle upon Tyne, United Kingdom24 contributions
    4.0 of 5 bubbles
    Lush shop but very hot
    It is a lovely shop with lots of interesting things to look at. There are toilets but not enough for the customers so trying to get one is no easy feat Lots of pretty things to look at. Particular in household where things are more unusual. My only issue with place is the heating was on full so was quite uncomfortable
    Visited December 2023
    Traveled as a couple
    Written December 10, 2023
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

4.0
4.0 of 5 bubbles1,471 reviews
Excellent
790
Very good
437
Average
122
Poor
47
Terrible
75

Yu Ying
Singapore, Singapore1,964 contributions
2.0 of 5 bubbles
Apr 2019
Its a really nice and unique building with rich history - came here from recommendation of a friend. But inside the building looks like just a department store with many levels selling different items and they are all Very expensive. There are some nice items but definitely not worth the exorbitant price. We only walked around for 15 mins and got bored and left. Only come here if you are very free and have time to spare.
Written March 24, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

mimigabo
London, UK13 contributions
1.0 of 5 bubbles
Jun 2020
I will never buy online from them again. I have ordered a product 2 weeks ago and have been sent the wrong product TWICE! Since the wrong product was sent the second time, I have been emailing and after 5 days of chasing (zero response), I decided to call: the person on the phone was not able to do anything and mentioned someone else from the team would be in touch with me shortly... Still no news after 24 hours. Terrible service. Extremely disappointed. They have just lost a customer...
Written June 17, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Traveller162014
Leeds, UK1,037 contributions
4.0 of 5 bubbles
Aug 2021
One Saturday afternoon, I visited Liberty's with three friends. We left empty-handed as it was incredibly pricey (£40 for a water bottle, £20 for a notebook or £350 for a toy pig, anyone?) however we enjoyed browsing the many departments. Our favourite was probably the home section on the top floor which was full of beautiful tea sets, bedding and ornaments. We also enjoyed the stationery section which sold a wonderful collection of cards and paintings.
Overall, it is worth a visit simply to browse but do not come here if you are wanting to buy a cheap raincoat or a pair of Crocs.
Written August 8, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Declan H
London, UK36 contributions
4.0 of 5 bubbles
Dec 2019
I've lived in London all of my life and have walked past this so many times. Due to it being the Christmas period, I thought I would tae al look around inside and see what there was to offer. I was surprised to see how many stores are actually inside and it's nice to see some more boutique shops where you can buy some unique items. In terms of fashion items, there are a great selection of clothing stores and I found myself coming out of there after spending a few hundred pounds. Definitely worth passing through if you get the chance
Written January 13, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

deanne
Lifton, UK9 contributions
5.0 of 5 bubbles
Oct 2021 • Friends
shocked to read other negative reviews on here. yesterday I went to the maria tash store in liberty. they were very busy, but we were told by a lovely lady that we were to wait in a certain area until someone was free. after about 10 minutes, someone was available to help us. I came in with the intention of buying one piece but things took a turn and I left with two. the lady who served us wasn’t pushy at all, and was even recommending some less costly alternatives. the piece I came in for specifically was the last one (which had been reserved for a member of their team) so I was so grateful when the lady said I could have it. overall, a 10/10 experience, I am so happy with my jewellery and cannot wait to come back in a few months time! we were visiting london from cornwall and this is the highlight of my trip❤️ thankyou!
Written October 31, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Liat K
2 contributions
1.0 of 5 bubbles
Sep 2021 • Solo
I have bought several of their fine earrings which are extremely expensive. However, to my disappointment almost all of them fell off. Thousands of dollars gone… when I contacted them to let them know, they did nothing about it. Don’t buy there!!!! At least if you don’t want to waste all the money you saved up!
Written September 17, 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Stephen B
Whitecross, UK23 contributions
3.0 of 5 bubbles
Aug 2020 • Couples
It may be me having to wear a mask and follow their convoluted signage, but I found Liberty to be really disappointing today. There is now only a cafe on the 2nd floor and it’s horrible. No ambiance, lack lustre service and below average food. Whoever the General Manager of Liberty is needs to get their act together
Written August 29, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Daniela L
1 contribution
5.0 of 5 bubbles
Jul 2023
I usually go to liberty to Beauty or fragrance department. I’ve personally never had a bad experience but never great enough to leave a review. Today I would like to thank Jasnam, from Aveda for being so kind, knowledgeable and very approachable. Last time I was there, she recommended the mask and the overnight serum for my hair and gave me some samples. I loved them so much I went back to buy them. She has also recommended to sign up to the aveda loyalty cart so I can enjoy cash back to spend in aveda salon, which was also very worth it since I spend money in product anyway. I know Aveda it’s quite pricey although worth i, but it’s so much better when you find someone who can recommend the right things for your hair in such a beautiful environment. Worth a visit.
Written July 15, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Matthew J
Warrington, UK364 contributions
3.0 of 5 bubbles
Jul 2022
I visited Liberty for the first time whilst on holiday in London.

On the plus side, the shop itself is very aesthetically pleasing both outside and in, meaning you get to shop in a beautiful, atmospheric building.

But, like sports car with no seats, the charm is all on the outside. The shop itself is nowhere near as good as London's other department stores, such as Harrod's or Fortnum & Mason. I thought it was more of a glorified Gift Shop, as the wares being sold were not as good as other places.

In addition, the café was extortionately priced.

If passing, I would recommend a nose around, but I would travel deliberately to have a look round Liberty's.
Written August 9, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

MDL
London, UK4 contributions
1.0 of 5 bubbles
Apr 2022
Upon returning an online order, I was told I would receive an email confirming recipt of the item within 20 minutes or so. I hadn't received anything after an hour so returned to enquire about this and was simply told to wait another 20 minutes, which I obliged. As I still hadn't received any email 3 hours after returning the item, I returned to Customer Services to ask for some form of evidence to prove I had returned the item. I felt that Terrence and his other colleague of the same ethnicity were cold, obstructive and sneering. They suggested I might have been checking the wrong email or not checked the junk mail for example, which came across as trying to blame the customer rather than resolve an issue. The blonde lady was very helpful and friendly but unfortunately seemed more junior and had to ask her unhelpful colleagues for advice. They were only prepared to help when we really stood our ground but I don't understand why they couldn't have helped when asked nicely. If they don't like to provide services to customers, maybe they should do a non-customer-facing job.
Written April 17, 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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