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Hamleys Toy Store

#20 of 658 Shopping in London
Certificate of Excellence
Neighborhood:
Soho
As featured in No Frills London and 1 other guide
Sponsored by:
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Address: 188-196 Regent Road, London SE24 0EL, England
Phone Number: 0870 333 2450
Website
Today
10:00 am - 9:00 pm
Open now
See all hours
Hours:
Sun 12:00 pm - 6:00 pm
Mon - Fri 10:00 am - 9:00 pm
Sat 9:30 am - 9:00 pm
Recommended length of visit: 2-3 hours
Fee: No
Description:

Hamleys Toy Store is paradise on Earth for children, teens and adults. The...

Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.

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TripAdvisor Reviewer Highlights

Read all 2,215 reviews
Visitor rating
  • 483
    Excellent
  • 399
    Very good
  • 199
    Average
  • 112
    Poor
  • 101
    Terrible
Fun but expensive

When you enter, you feel like a kid that just entered to the promise land, and im not kidding, me and my boyfriend, 21 years old, just got nuts. But it came to an end when we saw... read more

4 of 5 starsReviewed 2 days ago
kellypono
,
Israel
via mobile
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2,215 Reviews from our TripAdvisor Community

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Showing 1,294: English reviews
Sydney, Australia
Level Contributor
135 reviews
34 attraction reviews
common_n_attraction_reviews_1bd8 21 helpful votes
3 of 5 stars Reviewed 2 days ago NEW via mobile

I visited Hamley's as a reconnaissance before taking my children through. It's a circus, with many clown like demonstrations to captivate the audience - while you try to shop. It's noisy and crowded and worse than a Disney store. Many of the most basic bears are incredibly overpriced with a huge margin. Stieff Bears, some in locked cabinets and are... More 

Helpful?
Thank Babycakes2014
Israel
Level Contributor
11 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
4 of 5 stars Reviewed 2 days ago NEW via mobile

When you enter, you feel like a kid that just entered to the promise land, and im not kidding, me and my boyfriend, 21 years old, just got nuts. But it came to an end when we saw the prices, crazy prices, maybe a few stuff in a normal price, but if you take your kids get ready to pay.

Helpful?
Thank kellypono
Tunbridge Wells
1 review
4 of 5 stars Reviewed 4 days ago NEW via mobile

You will not be disappointed on a first visit to Hamleys. The very second you walk through the front doors you are met with numerous interactive demos that set you the scene for the rest of the store - 7 floors of fun, fun, fun!!! My only disappointment is that despite leaving our visits several years apart the demonstration products... More 

Helpful?
Thank SLJS
State of Santa Catarina
Level Contributor
13 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 6 helpful votes
5 of 5 stars Reviewed 6 days ago NEW via mobile

The best place to find toys and have fun with your children, they have all you need in just one place.

Helpful?
Thank Rodrigo B
Dudley, United Kingdom
Level Contributor
47 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
5 of 5 stars Reviewed 6 days ago NEW

This is a childrens store but it is just the same for adults!! Adults can go back to their childhood, we spent a good 3 hours in there! The staff are really friendly, I must admit I would love a job demonstrating toys! I wish I could go back there again tomorrow i enjoyed myself so much!

Helpful?
Thank Sue W
Level Contributor
50 reviews
22 attraction reviews
common_n_attraction_reviews_1bd8 14 helpful votes
5 of 5 stars Reviewed 1 week ago NEW via mobile

Unbelievable store 6 stories of every toy imaginable .. With staff demonstrating toys in every floor.. Took my kid a few years ago, had to drag him out.. Store is older than America .. Make sure you to go.. Your children will love it even if they are not along.. Buy them something super!

Helpful?
Thank Bigsaltysailor
Tel Aviv, Israel
Level Contributor
9 reviews
4 of 5 stars Reviewed 1 week ago

It is like entering a big fantasy world. There is toys for everyone, bigs and smalls. The prices are not low.

Helpful?
Thank DI C
Level Contributor
63 reviews
21 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
5 of 5 stars Reviewed 1 week ago via mobile

Been twice with no kids. Got items for my nephews etc. They sell steiff bears to need guns. Lots of stations where they show you new toys and promotions. Up stairs there is a sweet shop and milkshake makers. At the sweet shop you can watch them make lollys with personalised names on

Helpful?
Thank EmmaH1986
Cambridge, United Kingdom
Level Contributor
27 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 48 helpful votes
4 of 5 stars Reviewed 1 week ago

great to visit if you have children. you can spend hours there. a lot of the toys are overpriced and you can get cheaper online but its nice to look around. We got there towards closing time and we kept being redirected to a different floor to pay.

Helpful?
Thank Gemma D
London, United Kingdom
1 review
1 of 5 stars Reviewed 1 week ago

I bought some things in the store but toys never work properly. They always showed some performance in the store but when I bought them they were always defective. The last one was Rador Copter. I will revisit the store for refund this weekend.

Helpful?
Thank AngryPapa

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Soho

Neighborhood Profile
Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
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