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Hamleys Toy Store

#19 of 694 Shopping in London
Certificate of Excellence
Neighborhood:
Soho
As featured in No Frills London and 1 other guide
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Address: 188-196 Regent Street, London, England
Phone Number:
+44 870 333 2450
Website
Today
10:00 am - 9:00 pm
Open now
See all hours
Hours:
Sun 12:00 pm - 6:00 pm
Mon - Fri 10:00 am - 9:00 pm
Sat 9:30 am - 9:00 pm
Recommended length of visit: 2-3 hours
Fee: No
Description:

Hamleys Toy Store is paradise on Earth for children, teens and adults. The...

Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.

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TripAdvisor Reviewer Highlights

Read all 2,473 reviews
Visitor rating
  • 565
    Excellent
  • 440
    Very good
  • 218
    Average
  • 121
    Poor
  • 112
    Terrible
The kids will love it.

Fabulous place. Busy but in central London you cant expect anything else. Toy demonstrators are very engaging and enthusiastic. Our 7 year old daughter loved to interact with... read more

4 of 5 bubblesReviewed yesterday
toni200604
via mobile
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2,473 Reviews from our TripAdvisor Community

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Showing 1,456: English reviews
Twickenham, United Kingdom
Level Contributor
50 reviews
16 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
5 of 5 bubbles Reviewed yesterday NEW via mobile

I popped up to get some presents for Christmas and spent hours looking around all the floors. There is always something going on and lots of interactive things for the kids and adults to try. The staff are really friendly and they are busy showing everybody the "must have" latest toys on podiums on the ground floor. Great for all... More 

Helpful?
Thank TimBartlett1
Level Contributor
25 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
5 of 5 bubbles Reviewed yesterday NEW via mobile

I have been here a number of times and it's always a pleasure. They cater to everyone, from young children to gadget driven adults. The staff are very friendly and there's always loads of displays to watch. Every floor is packed with awesome toys and there are plenty of free photo opportunities. Great for any tourist!

Helpful?
Thank Jade W
Level Contributor
10 reviews
4 of 5 bubbles Reviewed yesterday NEW via mobile

Fabulous place. Busy but in central London you cant expect anything else. Toy demonstrators are very engaging and enthusiastic. Our 7 year old daughter loved to interact with them. Wide range of toys, from Lego to more unique toys you will only find here. We spent a good 45 minutes here and it was very enjoyable.

Helpful?
Thank toni200604
Level Contributor
13 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 4 helpful votes
4 of 5 bubbles Reviewed 2 days ago NEW via mobile

Took my sons to London and of course we had to visit Hamleys they loved exploring all the floors and all the staff were so friendly especially one lady I can't remember her name we went to walk downstairs to the star wars floor and she was so lovely telling us the other stairs at the other side of the... More 

Helpful?
Thank Jclack
Level Contributor
8 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
1 of 5 bubbles Reviewed 4 days ago NEW via mobile

Visited here with the kids. It was no fun. Absolutely packed, staff shouting at everyone to keep moving, turn left etc so no chance to actually look at or try anything. People barging through, getting tetchy etc. It actually felt quite dangerous. If anything were to happen in that melee, there's no chance they'd get everyone out safely. Oh, and... More 

Helpful?
Thank Graham M
Canada
Level Contributor
228 reviews
103 attraction reviews
common_n_attraction_reviews_1bd8 96 helpful votes
5 of 5 bubbles Reviewed 6 days ago NEW

A multi level old fashioned toy store! they have all the brand names you would recognize but then they carry some items that are made for Hamley's. The teddy bear section is fabulous and what made them famous. I also like the sweets are- tons to choose from and there's a little railroad of moving treats! Can't imagine Christmas in... More 

Helpful?
Thank Canada-Malibu-Barbie
Level Contributor
90 reviews
35 attraction reviews
common_n_attraction_reviews_1bd8 4 helpful votes
3 of 5 bubbles Reviewed 6 days ago NEW

a busy toy store were you can find great toys. very busy, not the cheapest but defenitly worth the visit

Helpful?
Thank Wikipeter1982
Level Contributor
13 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 1 week ago NEW via mobile

It's been a very long time since I was a kid and came here. Walking up from Piccadilly Circus with our 3 kids I new where it was from memory. I wasn't quite sure what to expect and didn't tell the family what it was about. What a laugh, we got lost in there for over 2 hours walking around... More 

Helpful?
Thank Anthonypepe
Level Contributor
102 reviews
45 attraction reviews
common_n_attraction_reviews_1bd8 13 helpful votes
5 of 5 bubbles Reviewed 1 week ago via mobile

Ok that might be a big statement, but this toy store will blow you away from the moment you enter. Their is 5 floors with every type of toy yoy can imagine. The staff look like thwy love their jobs as they show you how the toys work Set a side a couple of hours for some amazing fun

Helpful?
Thank Brett H
Chicago, Illinois
Level Contributor
28 reviews
15 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
4 of 5 bubbles Reviewed 1 week ago via mobile

Of course it's going to be a busy spot but it's worth a look. They have a lot of options & it's a kids dream come true kind of place. I loved the floor dedicated to Star Wars!

Helpful?
Thank jtompiech

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Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Hamleys Toy Store and other visitors
6 questions
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London, United Kingdom
25 days ago
Huddersfield, United Kingdom
1 month ago

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Questions? Get answers from Hamleys Toy Store staff and past visitors.
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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Soho

Neighborhood Profile
Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
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