We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Hamleys Toy Store

#18 of 649 Shopping in London
Certificate of Excellence
Neighborhood:
Soho
As featured in No Frills London and 1 other guide
Sponsored by:
Map
Satellite
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Sponsored by:
Neighborhoods
Neighborhoods
Get directions
Address: 188-196 Regent Street, London, England
Phone Number: 0870 333 2450
Website
Today
10:00 am - 9:00 pm
Open now
See all hours
Hours:
Sun 12:00 pm - 6:00 pm
Mon - Fri 10:00 am - 9:00 pm
Sat 9:30 am - 9:00 pm
Recommended length of visit: 2-3 hours
Fee: No
Description:

Hamleys Toy Store is paradise on Earth for children, teens and adults. The...

Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.

read more

TripAdvisor Reviewer Highlights

Read all 2,056 reviews
Visitor rating
  • 443
    Excellent
  • 379
    Very good
  • 187
    Average
  • 108
    Poor
  • 91
    Terrible
Birthday Treat

We took my daughter to Hamley's to choose her birthday present. She and her friend were both first time visitors and they were overwhelmed by the massive array of toys on... read more

4 of 5 starsReviewed 2 days ago
Mrsmallinson1976
via mobile
Add Photo Write a Review

2,056 Reviews from our TripAdvisor Community

Traveler rating
Traveler type
Time of year
Language
  • More
Showing 1,208: English reviews
Pittsfield, Massachusetts
Level Contributor
52 reviews
15 attraction reviews
common_n_attraction_reviews_1bd8 25 helpful votes
5 of 5 stars Reviewed yesterday NEW

We went with our kids. Its a great toy store, reminded me of the late FAO in NYC. Lots going on with lots of toys. The kids were overwhelmed, yet loved the experience. It is on the expensive side so visit for the experience and to find unique toys, not to get a good deal.

Helpful?
Thank k l
Mesa, Arizona
Level Contributor
52 reviews
35 attraction reviews
common_n_attraction_reviews_1bd8 18 helpful votes
5 of 5 stars Reviewed 2 days ago NEW

Hamleys was bigger and better than the old FAO Schwartz in Manhattan. Lots of unique toys and plenty of demonstrations. You could spend a couple of hours there and still want more.

Helpful?
Thank Gary F
Level Contributor
9 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 stars Reviewed 2 days ago NEW via mobile

We took my daughter to Hamley's to choose her birthday present. She and her friend were both first time visitors and they were overwhelmed by the massive array of toys on offer. I have not given a 5* review purely because the staff that were demonstrating the various toys on the day we visited were quite pushy and several times... More 

Helpful?
Thank Mrsmallinson1976
London, United Kingdom
Level Contributor
22 reviews
18 attraction reviews
2 of 5 stars Reviewed 2 days ago NEW

I still remember my parents taking me to Hamlets when I was a kid so thought I'd do the same for my kids. And it is still the huge store I remember unfortunately the quality seems to have vanished. The toys were only what you could get elsewhere and while I have no other stores to compare to yet, the... More 

Helpful?
Thank MummyMore
London, United Kingdom
Level Contributor
31 reviews
19 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
4 of 5 stars Reviewed 3 days ago NEW via mobile

We really enjoyed the Hamleys event in November last year. I entered for some more tickets this year in July on Fathers Day. We all laughed a lot watching the gruffalo puppet show. The kids loved looking for clues on the treasure hunt. The staff were friendly and entertaining. There are five floors with lots of toys and plenty for... More 

Helpful?
Thank Manjit K
Level Contributor
39 reviews
18 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 stars Reviewed 3 days ago NEW via mobile

Kids heaven... They did not want to move out of the place it's huge and must go if you have kids. The fifth floor does not have the excelators

Helpful?
Thank Keyur T
Level Contributor
7 reviews
common_n_attraction_reviews_1bd8 5 helpful votes
2 of 5 stars Reviewed 3 days ago NEW via mobile

As always the store was packed! This was once the greatest toy shop in the country but is now a pale imitation of itself! The staff work their backsides off to still make it an experience but in a mini heat wave the store does not have air conditioning! I Was told by a staff member they had been told... More 

Helpful?
Thank Andy N
Level Contributor
5 reviews
common_n_attraction_reviews_1bd8 7 helpful votes
2 of 5 stars Reviewed 5 days ago NEW

Heard many things about Hamleys, so decided to bring my girls there. First impression when we walked in. Stuffy. There doesn't seem to be any ventilation or AC going on. Within minutes of entering Hamleys, all of us went from being excited to drooping with exhaustion because of the stuffiness. But we gave it a chance and browsed all 6... More 

Helpful?
Thank DaMinotaur
Centreville, Virginia
Level Contributor
958 reviews
675 attraction reviews
common_n_attraction_reviews_1bd8 917 helpful votes
4 of 5 stars Reviewed 6 days ago NEW

This five story toy wonderland offers just about anything a child might want. The window displays are outstanding, the selection of stuffed animals is fantastic and the demonstrations of new toys on the ground floor always engaging. Even thought our teenage son has out grown most of the items at Hamley's, I love to browse to fulfill the inner child... More 

Helpful?
Thank KLE2013
Level Contributor
25 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 6 helpful votes
4 of 5 stars Reviewed 6 days ago NEW via mobile

Called in today as a treat for my 10 year old daughter and she loved it. The only problem being is that there's not enough air conditioning and by the time we had done the 5 floors, we were both hot and bothered. However, we still managed to spend £60!

Helpful?
Thank EmmaJS23

Travelers who viewed Hamleys Toy Store also viewed

 

Been to Hamleys Toy Store? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Hamleys Toy Store and other visitors
4 questions
Ask a question

See all questions (4)

Questions? Get answers from Hamleys Toy Store staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Soho

Neighborhood Profile
Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighborhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
Explore this neighborhood