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Hamleys Toy Store

#18 of 656 Shopping in London
Certificate of Excellence
As featured in No Frills London and 1 other guide
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Address: 188-196 Regent Road, London SE24 0EL, England
Phone Number: 0870 333 2450
10:00 am - 9:00 pm
Open now
See all hours
Sun 12:00 pm - 6:00 pm
Mon - Fri 10:00 am - 9:00 pm
Sat 9:30 am - 9:00 pm
Recommended length of visit: 2-3 hours
Fee: No

Hamleys Toy Store is paradise on Earth for children, teens and adults. The...

Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.

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TripAdvisor Reviewer Highlights

Read all 2,129 reviews
Visitor rating
  • 461
  • 385
    Very good
  • 197
  • 110
  • 94
Busy but fun

Great shop for kids of all ages! Build a bear in store was as far as we got so will certainly visit again! helpful and polite staff throughout store.

4 of 5 starsReviewed yesterday
Aberystwyth, Wales,
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2,129 Reviews from our TripAdvisor Community

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Showing 1,247: English reviews
Level Contributor
13 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
5 of 5 stars Reviewed yesterday NEW

My kids loved the shop and with about 5 floors of space it was heave for them. Loads of live demonstrations and toys to play with. Just don't expect to come out with not nothing as the kids will nag you every minute to buy something. It's kind of IKEA for the kids that way.....

Thank Cologne e
Aberystwyth, Wales,
Level Contributor
50 reviews
27 attraction reviews
common_n_attraction_reviews_1bd8 14 helpful votes
4 of 5 stars Reviewed yesterday NEW

Great shop for kids of all ages! Build a bear in store was as far as we got so will certainly visit again! helpful and polite staff throughout store.

Thank ffiffon
Bainbridge Island, Washington
Level Contributor
30 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 8 helpful votes
5 of 5 stars Reviewed 2 days ago NEW via mobile

And really not too bad for his parents either ! Fun for everyone on multiple floors. Never been to a toy store where so much was being demonstrated at once. Plan on spending at least an hour (or more) and it would be hard to leave without at least a little something.

Thank Michele H
Sheffield, United Kingdom
Level Contributor
10 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 4 helpful votes
4 of 5 stars Reviewed 3 days ago NEW via mobile

Having just taken a very excited 5 year old to this toy shop I can say that it is very overpriced!!! I mean there is a massive novelty value to the store and the kids love it, there's demonstrations and a huge selection of toys. It just bothered me that my little girl was spending her own money on stuff... More 

Thank LauraN1980
Ivybridge, United Kingdom
Level Contributor
133 reviews
18 attraction reviews
common_n_attraction_reviews_1bd8 49 helpful votes
3 of 5 stars Reviewed 3 days ago NEW

We've visited here a few times now but this time it just didn't seem to hit the mark. Our kids are 14 and 17 now and whereas previously they have been totally enthralled, on this visit we all felt a bit underwhelmed to be honest. There was the same array of different toys and people demonstrating them but we all... More 

Thank Kevin N
Level Contributor
30 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 6 helpful votes
3 of 5 stars Reviewed 4 days ago NEW

My kids fell in love with Hamleys! However, Lego is cheaper bought anywhere else but here. We visited Legoland later on and was very surprised at the price mark up. I was hoping to purchase a couple of backpacks for the kids as well, but supposedly, Hamleys runs out very quickly when it comes to the same. Once again, a... More 

Thank OshiniD
London, United Kingdom
Level Contributor
3 reviews
1 of 5 stars Reviewed 5 days ago NEW

We took our little boy to the theatre in London. Whilst in the area, we decided to show him the magical shop that is Hamley's, and in fairness it is truly a magical shop. BUT £65 for the Lego Ghostbusters Ecto 1 ambulance, which is £45 everywhere else? £313 for the new Lego Porsche, £250 even in the Lego store.... More 

Thank John S
Chester-le-Street, United Kingdom
Level Contributor
6 reviews
2 of 5 stars Reviewed 5 days ago NEW via mobile

Very expensive toys that you can get anywhere and also no air con in August makes you want to cut your shopping trip short . Waited about 15 mins to pay for something so I'd say poor customer service as well . Won't be going back in a hurry !

Thank LCar40
Johannesburg, South Africa
Level Contributor
236 reviews
70 attraction reviews
common_n_attraction_reviews_1bd8 85 helpful votes
5 of 5 stars Reviewed 6 days ago NEW

My 12-year old son thought he went to heaven when he entered this shop! He couldn't believe all the weird and wonderful toys available as well as the many interactive displays available. We went back about 3 times during our 2-day stay in London. He simply couldn't get enough! This is a must-visit for all children.

Thank Dia_Carstens
London, United Kingdom
Level Contributor
9 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
4 of 5 stars Reviewed 6 days ago NEW via mobile

I go to London every couple of months just me and someone else and I come here every time! The products are amazing, you won't find them anywhere else and the staff who demonstrate the toys are friendly and like able! My only problem is that it is REALLY crowded therefore it gets very hot! I have learned that the... More 

Thank shtrurf

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