We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Cool Britannia Victoria

Open Now: 9:00 AM - 11:00 PM
Open today: 9:00 AM - 11:00 PM
Review Highlights

Nice little shop, got some great priced gifts for friends and family.Loved that there were... read more

Reviewed February 21, 2019
Winnipeg, Canada
Rich gift shop

It's really a big gift shop with many alternatives you can find in. You can spend at least 1-2... read more

Reviewed December 15, 2018
Ankara, Turkey
via mobile
Read all 198 reviews
All photos (91)
All photos (91)
Full view
Traveler Overview
  • Excellent35%
  • Very good43%
  • Average14%
  • Poor4%
  • Terrible4%
Feb 21, 2019
Dec 15, 2018
“Rich gift shop”
Open Now
Hours Today: 9:00 AM - 11:00 PM
See all hours
Local Weather
Powered by Weather Underground
25 - 27 Buckingham Palace Road, London SW1W 0PP, England
Improve This Listing
Recommended experiences in and around London
from $45.50
More Info
from $44.08
More Info
from $32.02
More Info
from $35.00
More Info
Reviews (198)
Filter reviews
72 results
Traveler rating
Traveler type
Time of year
More languages
Traveler rating
See what travelers are saying:
Selected filters
Updating list...
1 - 10 of 72 reviews
Reviewed February 21, 2019

Nice little shop, got some great priced gifts for friends and family.Loved that there were locations all over too.

Date of experience: February 2019
Thank ledbytheunknown
Reviewed December 15, 2018 via mobile

It's really a big gift shop with many alternatives you can find in. You can spend at least 1-2 hours by looking around. Worth to shop...

Date of experience: May 2018
6  Thank serdemhan
Reviewed August 11, 2018 via mobile

Relatively cheap shop. Lots and lots of choice here with special offers on tshirts. Magnets, ornaments etc.

Date of experience: August 2018
Thank H2630RDlaurenceb
Reviewed June 22, 2018

My family HATES those junky little gift shops! I found all my souvenir items that I needed for all my friends and family in the USA. Great place for nice and reasonably priced gifts. Have a look!

Date of experience: June 2018
Thank karenrD5278OZ
Reviewed April 5, 2018

What a FAB store...right down the street from the home of the Queen. Beyond Funny. Walked in with a girlfriend and I swear I felt for a moment like Edina & Patsy !!

Date of experience: October 2017
Thank MamaT23
Reviewed November 26, 2017 via mobile

This is a large shop selling all British tourist items however there are some interesting items here and is worth a look. Located a stones throw from Piccadilly Circus underground station.

Date of experience: November 2017
Thank rayrest
Reviewed October 22, 2017

We had checked out this shop while on a previous stay in London and had thought that it was pretty cool. During our most recent stay in London and while visiting Piccadilly Circus, we called into the shop again. While the displays were similar to...More

Date of experience: July 2017
Thank BigHugh51
Reviewed September 30, 2017 via mobile

Very good souvenir shop. All the expected things with the excpected price tag for a location smack in the center of London.

Date of experience: September 2017
Thank RaduPavel
Reviewed April 19, 2017

Everything and anything tourist in here. You certainly feel Cool Britannia inside. Love the Mini, love the range of things you can put the flag on and love that it's such a dominant shop in Piccadilly Circus. Glad we popped in for a look see,...More

Date of experience: April 2017
1  Thank MrsBsTravels
Reviewed March 14, 2017 via mobile

This is an extensive shop that sells all sorts of London and British souvenirs and even has staff outside that dress up for the publicity and to pull the crowd in - have a photo taken with them The price of goods is not as...More

Date of experience: February 2017
Thank streakey
View more reviews
The go-to district for a good time in London, Soho
hosts a wealth of world-class theatres and a
compelling lineup of cafes, restaurants, pubs, bars,
and clubs. At Soho's core is London's original Red
Light District and the epicenter of the LGBT scene –
and thus the city's hottest nightlife. For shopping
enthusiasts, Soho is not only the home of London's
greatest concentration of boutique shops, but also the
Nearby HotelsSee all 1,118 nearby hotels
Ham Yard Hotel
1,176 reviews
.09 miles away
Hotel Cafe Royal
1,836 reviews
.10 miles away
Thistle Piccadilly Hotel
1,298 reviews
.11 miles away
W London Leicester Square
2,271 reviews
.11 miles away
Nearby RestaurantsSee all 27,974 nearby restaurants
Shoryu Regent Street
1,250 reviews
.05 miles away
Angus Steakhouse
4,185 reviews
.03 miles away
Tiger Tiger
611 reviews
.05 miles away
Aberdeen Steak House
228 reviews
.03 miles away
Nearby AttractionsSee all 7,081 nearby attractions
Criterion Theatre
808 reviews
.03 miles away
Piccadilly Circus
5,525 reviews
.03 miles away
Piccadilly Craft Market
181 reviews
.05 miles away
Statue of Eros (Anteros)
190 reviews
.03 miles away
Questions & Answers
Get quick answers from Cool Britannia Victoria staff and past visitors.
Note: your question will be posted publicly on the Questions & Answers page.
Posting guidelines