Let me start by saying the tour was great, 12 hours of culture, education, and adventure. Our guide Ricardo was funny, friendly and informative. The town of Valladolid was quaint and charming, and the stop with the Mayan artisans was very interesting. Chichen Itza is beautiful, and the stop at the cenote was a perfect way to cool off.
However, the itinerary above makes it seem clear that Chichen Itza is visited first, then the cenote with lunch, then the town of Valladolid. We picked this tour because of its early morning start, with the intention of seeing Chichen Itza when it was both cooler temperatures and less crowded. What we actually did was visit Valladolid first, then lunch break, and then we arrived at Chichen Itza at nearly 2pm. This was very disappointing, as it was the hottest time of day and looked like Disneyland with about 50+ big tour buses in the parking lot.
Simply put, the tour was great and we have no regrets, but if we had known the actual itinerary we would not have bought the tour.