WiMu - Museo del Vino a Barolo

WiMu - Museo del Vino a Barolo

WiMu - Museo del Vino a Barolo
3.5
10:30 AM - 5:00 PM
Monday
10:30 AM - 5:00 PM
Tuesday
10:30 AM - 5:00 PM
Wednesday
10:30 AM - 5:00 PM
Thursday
10:30 AM - 5:00 PM
Friday
10:30 AM - 5:00 PM
Saturday
10:30 AM - 5:00 PM
Sunday
10:30 AM - 5:00 PM
About
Italy’s most innovative wine museum, as well as one of the world’s most important, opened its gates to the public in September 2010. It is set in the heart of a territory that is famous for its wines, and in the halls and rooms of a castle with a thousand-year history. Created from the imagination of François Confino, a designer of displays and installations in worldwide museums, the Barolo Wine Museum is an interactive voyage through culture and wine traditions. It plays on the millennia old beverage as a cultural product that is able to trace the evolution of entire civilizations, influence great artistic expression, and shape territories and their people. It is wine’s close ties to humanity and how it is interwoven with our history and traditions across countless civilizations that the WiMu wishes to express. As Confino clearly stated: «I have visited several museums dedicated to wine in the world. But none of them told of wine’s extraordinary cultural dimensions. It was fundamen
Duration: 1-2 hours
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  • Margaret H
    Cambridge, United Kingdom33 contributions
    5.0 of 5 bubbles
    Quirky and informative
    A wide ranging and unusual wine museum. We enjoyed it immensely. Every room has a different theme or twist. There was Wine in the Cinema, Wine in Art and Wine in the Cookery as well as a History of Wine Making (a bit dated). If you want to taste or buy wine the museum exits into the Enoteca Regionale del Barolo, a huge shop where all the local producers display their wines and offer tastings at a very reasonable price.
    Visited October 2023
    Traveled as a couple
    Written November 2, 2023
  • Eric H
    West Saint Paul, Minnesota105 contributions
    5.0 of 5 bubbles
    Oh just go!
    Barolo is adorable. There are A TON of stuffy places to sample great wine. The views in every direction are incredible. This museum is one of the few things to not take itself terribly seriously. The exhibits are cartoonish/avant-garde, but they DO tell a decent story on the history of wine…it’s just after some more, shall we say, less-formal exhibits. If you feel like you’ll need to write a nasty review after putting down $10 on a museum that doesn’t give you enough content, then I’d skip it. If, on the other hand, you want something that’s a little more fun and less of a dusty hall filled with relics, then this may be for you. After going through it, I can agree with virtually every review (good and bad), but I thought it was delightful.
    Visited November 2023
    Traveled as a couple
    Written November 28, 2023
  • Foodange
    Manchester, United Kingdom4,095 contributions
    5.0 of 5 bubbles
    Entertaining Museum
    For just €15 each, this entertaining and innovative wine museum is a must visit if you’re in the area and have a sense of humour too. It combines the history of wine, going right back to Ancient Greece and Egypt, with the story of the Faletti di Barolo family. At every turn and on every floor there is something for everyone of all ages. Wine in film, wine in paintings, it’s all here. You can go out on the roof for splendid views over the town and surrounding wineries.
    Visited April 2024
    Traveled as a couple
    Written May 9, 2024
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.


3.5
3.5 of 5 bubbles1,358 reviews
Excellent
418
Very good
399
Average
215
Poor
144
Terrible
182

Eric H
West Saint Paul, MN105 contributions
5.0 of 5 bubbles
Nov 2023 • Couples
Barolo is adorable. There are A TON of stuffy places to sample great wine. The views in every direction are incredible.

This museum is one of the few things to not take itself terribly seriously. The exhibits are cartoonish/avant-garde, but they DO tell a decent story on the history of wine…it’s just after some more, shall we say, less-formal exhibits.

If you feel like you’ll need to write a nasty review after putting down $10 on a museum that doesn’t give you enough content, then I’d skip it. If, on the other hand, you want something that’s a little more fun and less of a dusty hall filled with relics, then this may be for you.

After going through it, I can agree with virtually every review (good and bad), but I thought it was delightful.
Written November 28, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Foodange
Manchester, UK4,095 contributions
5.0 of 5 bubbles
Apr 2024 • Couples
For just €15 each, this entertaining and innovative wine museum is a must visit if you’re in the area and have a sense of humour too.
It combines the history of wine, going right back to Ancient Greece and Egypt, with the story of the Faletti di Barolo family.
At every turn and on every floor there is something for everyone of all ages.
Wine in film, wine in paintings, it’s all here.
You can go out on the roof for splendid views over the town and surrounding wineries.
Written May 9, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Margaret H
Cambridge, UK33 contributions
5.0 of 5 bubbles
Oct 2023 • Couples
A wide ranging and unusual wine museum. We enjoyed it immensely. Every room has a different theme or twist. There was Wine in the Cinema, Wine in Art and Wine in the Cookery as well as a History of Wine Making (a bit dated). If you want to taste or buy wine the museum exits into the Enoteca Regionale del Barolo, a huge shop where all the local producers display their wines and offer tastings at a very reasonable price.
Written November 2, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Richard C
Antwerp, Belgium82 contributions
5.0 of 5 bubbles
Jul 2023 • Couples
Not a typical fusty museum but an very originally thought out tour from the past to present about the story of wine. Well executed displays and interactive stuff to perk the interest in the museum. Also some display of the historical nature of the castle. Well worth the entry fee. Currently also combined with an exhibition at the church of Picasso and Miro pieces. I was totally surprised by that and though small very good
Written July 10, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

DevonshireDream
Exeter, UK1 contribution
1.0 of 5 bubbles
The new wine museum in Barolo is an insult to the visitors intelligence it is a complete waste of time and not worth a visit. This truly terrible museum is a confused mess of meaningless multimedia ‘exhibits’ and is devoid of any real content. It seems like a Sunday afternoon school project put together at the last minute…with the help of generous and misspent public funds. This infantile attempt in no way does justice to the fascinating world of wine or the wonderful winemaking history of the region. We spoke to some of the local Barolo residents on the way out who apologised for this awful ‘theme park’ which has sprung up within the walls of their once beautiful castle. They said that practically all the visitors they see are disappointed and wish they had saved their 9 euros (with audio guide that adds nothing to the tour) and better spent their time visiting one of the rightly renown vineyards nearby. The tourist information office in Alba seem to be pushing this costly new ‘museum’ as they said it was marvellous. With so many wonderful things to do locally do not waste even a rainy afternoon at the Barolo Wine Museum!!
Written November 22, 2010
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

ProfessorSDH
Orangeville, PA95 contributions
2.0 of 5 bubbles
May 2017 • Couples
The Italians have some strange museums. This is the weirdest. The village of Barolo itself is so cute that it is the Disney-perfect version of an Italian village. Of course there is a castle in the middle of town, because all these medieval hilltop villages have castles. Barolo's claim to fame is wine, and so their castle contains a wine museum. You start at the top floor and work your way down. The museum is a combination of bizarre surrealism (maybe Dadaism?) and middle school art projects. There's no rare or ancient artifacts pertaining to wine (they couldn't come up with a Roman sculpture of Bacchus?), no systematic account of the local vintners, no wine tasting at the end. And the museum is not integrated into the castle in a way that makes use of the castle's own intrinsic appeal. Edinburgh's Scotch Whisky Experience is what this should have been like. But it's not even close. If you like going to childrens' arts & crafts fairs, by all means, stop in. Otherwise give it a miss and head for a wine shop instead.
Written May 21, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

TaniaGroth
Copenhagen, Denmark1 contribution
1.0 of 5 bubbles
I went on a wine and gourmet tour of lovely Piemonte. We visited the newly opened wine museum WiMu at Castello Falletti in the beautiful town of Barolo. I simply have no words to describe the travesty that has befallen this beautiful castle. It has been mangled, disfigured in the most grotesque way possible. It has been made into some sort of Disneyland'esque high-gloss mad Carnival funhouse with absolutely bizare displays and no respect to this ancient building. Something went horribly horribly wrong here. Like my son said - poor castle!!! I almost encourage people to visit to see a splendid example of what NOT to do when restoring a landmark.
Written October 17, 2010
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Seth G
Happy Valley, OR226 contributions
1.0 of 5 bubbles
May 2019 • Friends
This is a hokey collection of rooms in an old castle, filled with 1980's type lighting effects and cosmic general statements about time, life, the universe and everything, and nothing about the wines of the region. The path through the rooms is confusing, the one area with actual reconstruction of the decor of the castle is ruined by being full of life size cardboard figures, and a floor of simple mechanical devices run by hand cranks (like rising a curtain over a tiny stage) is pointless and half of them don't work. The only amusing feature is a small theater where there is a 30 minute loop of film clips of movies with people drinking wine.
The person at the reception told us to be sure to go down one floor, and there is absolutely nothing down there but a large empty room with a video of a guy giving a lecture.This would have been better left as the original castle with a few furnished rooms to tour.
Written May 30, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

WouterGJ
2 contributions
1.0 of 5 bubbles
Aug 2013
The museum is not worth spending your money on. Better spend it on wines.
It tells nothing about the region or the process of making wines.
I would have expected something about the wineries, production, brands, objects and tools used, types of grapes.
Written August 13, 2013
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Byrt
Simon's Town, South Africa63 contributions
1.0 of 5 bubbles
Sep 2012 • Couples
Thankfully I feel that the 7 Euro entrance fee was money well spent, but only for the comic factor. This is more like Ronald McDonald does a brief history of everywhere that once grew and still grows grapes. The exhibits are at best very poor, thankfully some were out of order so we could skip these. Of particular note was the library of dead flies! The humour factor however survives throughout the 3 floors, I was literally walking around with baited breath expecting to be educated at every turn, I am still waiting though. I must say if you have kids and the weather is bad then this is a must see, if for nothing else other than further destruction of some of the remaining exhibits. If however like me you are truly interested in the history of wine then I am afraid this not going to be for you.
Written September 18, 2012
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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WiMu - Museo del Vino a Barolo - All You Need to Know BEFORE You Go (2024)

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