This event is held primarily in Yagizaki Park and Oishi Park on the shore of Lake Kawaguchi. From early June through mid-July, the lavender plants are in full bloom, creating a beautiful scene that looks as though the land is covered with a purple carpet. Particularly photogenic is the contrast between Mt. Fuji, Lake Kawaguchi, and the lavender blossoms as seen from Oishi Park. At Oishi Park, the primary venue for the festival, you can buy herb seedlings and herbal products and also enjoy light meals made using herbs.