Omotesando
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Area of high-end boutiques.
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The area
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Neighborhood: Shibuya / Harajuku / Ebisu
There are countless opportunities to shop in the Shibuya and Harajuku districts, especially in shops that focus on Japan's "Kawaii" culture. The trendiest areas are around Shibuya’s Center district, Harajuku's Takeshita-dori and in Omotesando. If you need to recharge from all the shopping, you can easily refresh yourself in Meiji Jingu or Sasaki Park. In contrast, Ebisu has a more grown up ambiance of calm and cool. At the Museum of Yebisu Beer you can learn about the beer that was responsible for the town’s name, and enjoy dining at the popular noodle shops in the surrounding area.
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See what travelers are saying
  • Leonhkny
    Hong Kong, China14,446 contributions
    Prime shopping in Tokyo
    Tokyo is a shopping paradise in every aspect, and Omotesando is the iconic shopping street of the Japanese capital. This leafy boulevard includes some of the most popular shopping malls in the city. Even for non-shopaholics, a stroll around the bustling area is interesting.
    Visited March 2023
    Written March 13, 2023
  • carloscharmy
    Bangkok, Thailand703 contributions
    Elegant boulevard
    Omotesando is Tokyo's elegant boulevard, known for its upscale boutiques and architecturally striking facades. A leisurely stroll along this avenue is a treat for fashion enthusiasts and design lovers. While it caters to high-end shopping, it's equally enjoyable for window shopping and soaking in the artistic storefronts that make Omotesando a stylish urban experience.
    Visited April 2023
    Written August 19, 2023
  • Michael W
    Los Angeles, California60 contributions
    Main street has big brands, high fashion while smaller area has cool boutiques.
    This area has it all: a main street full of high end, name brand shops and a section of smaller, twisting streets with cool, hip boutique stores. On the main street, you'll enter massive flagship shops of Gucci, Marni, Prada, Apple, etc. There's a mall with restaurants, that are a little more upscale than casual. Be prepared to wait in line to eat, give yourself time. The stores are pretty amazing to enter, but these are all well known brands found throughout Tokyo. There are some smaller, backstreets where we found some really cool, unique boutique shops, full of designers we never heard of. Just walk around, find the street Liberty Walk and you're in the heart of it. There's a hedgehog cafe in the center, too. There are only a few restaurants here, so make sure to each before or after you shop. Stroll forever, the streets are calm and casual here. It's very near Harajuku, but that is more low-end, tourist shops and food.
    Visited December 2023
    Traveled with family
    Written January 4, 2024
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Popular mentions

4.0
1,943 reviews
Excellent
712
Very good
893
Average
300
Poor
31
Terrible
7

prabowoh1978
Indonesia19 contributions
Dec 2019 • Family
The place were very crowded and very rewarding moment to go there. As we went there with our kids, they really enjoy the surrounding enviroment, especially during christmas time there were a lot of lights on the street. Definitely will go there again next time.
Written May 11, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

carloscharmy
Bangkok, Thailand703 contributions
Apr 2023
Omotesando is Tokyo's elegant boulevard, known for its upscale boutiques and architecturally striking facades. A leisurely stroll along this avenue is a treat for fashion enthusiasts and design lovers. While it caters to high-end shopping, it's equally enjoyable for window shopping and soaking in the artistic storefronts that make Omotesando a stylish urban experience.
Written August 20, 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Michael W
Los Angeles, CA60 contributions
Dec 2023 • Family
This area has it all: a main street full of high end, name brand shops and a section of smaller, twisting streets with cool, hip boutique stores. On the main street, you'll enter massive flagship shops of Gucci, Marni, Prada, Apple, etc. There's a mall with restaurants, that are a little more upscale than casual. Be prepared to wait in line to eat, give yourself time. The stores are pretty amazing to enter, but these are all well known brands found throughout Tokyo. There are some smaller, backstreets where we found some really cool, unique boutique shops, full of designers we never heard of. Just walk around, find the street Liberty Walk and you're in the heart of it. There's a hedgehog cafe in the center, too. There are only a few restaurants here, so make sure to each before or after you shop. Stroll forever, the streets are calm and casual here. It's very near Harajuku, but that is more low-end, tourist shops and food.
Written January 4, 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Leonardo Iollo
Naples, Italy275 contributions
Jan 2019 • Friends
It’s a long street full of important shops that you can found in every part of the world nowadays!!!
Written February 5, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

jajavalB
Lampang, Thailand2,752 contributions
Oct 2019 • Friends
It's near Harajuku and Meiji jingu shrine with parades of flagship brandname stores and retailers.it's very crowded with shoppers ,esp weekends.it's cool time to stroll along this street in the Autmn time.
Written October 13, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

RobertsMom
North Carolina323 contributions
Omotesando is a great shopping area in Tokyo. You'll find high-end stores like Louis Vuitton, YSL etc...

Also has a wonderful indoor multi-level mall. Very close to subway. Great for people watching.
Written July 19, 2007
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

travelandshop2014
Montreal, Canada315 contributions
Nov 2015 • Solo
This is a shopper's paradise...but, if you suffer from sticker shock or running your credit card up syndrome, avoid this area like the plague. If you want one special item and can afford it, or if you have a healthy back account, then this is your 5th Avenue, Newberry Street, or Bloor Street West.

If you are taking the metro there, make sure that you get a map and ask an attendant which exit to take. If you take the wrong exit, you could end up abut 6 to 12 blocks away from where you need to be. This is true for almost anywhere in Japan.

1. Issey Miyake: This is an amazing Japanese designer that uses a particular pleating technique to make the majority of his clothing. He also has an amazing bag store called Bao Bao. There are 5 of his stores, all at different price points, on this street. All stores have a points card that you can use at any store. If you reach a certain point plateau, then you can get a 10% discount on your next purchase. The "affordable" stores are Me/Cauliflower, then Pleats Please. These stores have one size clothing that can fit at most up to a size 16 due to the pleating techniques used. There are also lots of colours. amazing prints, and excellent travelling clothes at these stores (because they do not crease and should be hand-washed). There are size tags on the clothing, but that actually applies to the length of the clothes, not the width. The prices range from $140 USD (for a top) to $700 USD (for a jacket)

The next store is Research Lab, which is very avant-garde and the cuts are not as universally flattering on everyone. This is the only store that seemed a bit snooty.

Then, there is Bao Bao, the bag and purse store. It is amazing and has just about every Bao Bao bag available for that year. The bags are still expensive...$600.00 USD might be the cheapest bag. This was the busiest of Mr. Miyake's stores.

Finally, there is Issey Miyake, the high-end designer runway store. This really goes up to a size 8 at most. A scarf is about $250.00 USD at this location.

Regardless of which store you go to, the service is excellent. Everyone seemed to be treated equally in terms of the greeting and the level of service.

If you love Issey Miyake, you need to go to this street. The clothing is about 25% to 40% cheaper than it is in Canada or the US. Foreigners also get duty free. The tax is 8.5%, so given the price of the clothing, this can help out. You can buy Issey Miyake clothing at the major department stores, but the selection is limited. In fact, the only reason why I came to this street is because the item that I wanted was not available at a department store (Hankyu) in Osaka. I am not sure what sort of stock is available in Kyoto as I did not really get a chance to shop there (too much sight-seeing to do in Kyoto).

The other nice edition in between the Issey Miyake stores and Prada is the COS store. This is H&Ms older sister...kind of like Anthropologie to Urban Outfitters. The store is lovely and is well stocked. The level of English is fairly decent there as there are some foreigners who work there. The prices are a bit more or equal to what you would pay in the US or Canada, but, if you are a larger size (size 8 and up), this might be one of the few places in Japan where you can buy something that will fit you.

There are some other great Japanese designer boutiques that are slightly more affordable than Issey Miyake. Unfortunately, the sizes are small.

I would not bother buying any other European or American brand clothing in Japan. For example, the Alice + Olivia stores clothing was about 40% more than it is in Canada or the US. Even with the duty-free, there is no use. At the Orly Kiely store, a dress was literally double the price of what it is in the US.

I would definitely recommend stocking up on some popcorn at the Kuzuru store that is right next door to the Ben & Jerry's. It is from Seattle, but there are some flavours (matcha green tea and white chocolate) that seem to only be available in Japan.

The last place to go to for kitschy and for genuine article souvenirs is Oriental Bazaar. I did read about this place, but I just assumed that it would be a tourist trap. It is, but it is necessary to go to if you are a tourist. If you are looking for more Western sizes, t-shirts, magnets, cheaper kimonos, yukatas, sandals, fans, dolls, or genuine article kimonos, this is the place to go. There are better genuine article kimono places, but the sizes might not fit Westerners. Also, the prices at Oriental Bazaar tend to be better and there are a few English speakers.

One thing to note is that on one side of the street (the size with Oriental Bazaar), you need to cross the street by walking on a pedestrian overhead walkway. On the other side, where Prada, Issey Miyake, and Cos are, you can cross normally. The side with Issey Miyake has a lot of nice Patisseries. The side with the Oriental Bazaar has some restaurants and more speciality food shops (like the popcorn shop). I do not recall seeing elevators...which I was looking for because I have problems walking up stairs.

What is hard is finding shops or anything that is not on the main street. There are a lot of side streets that are narrow, have amazing shops, but extend for 500 m to 1500 m. It is hard even for locals to figure out where these places are even when you give them an address and they look it up on their iPad. It is very hard to figure this out on your own, so you either need to ask or get a very good plan to use your iPad.

Some of the stores have amazing architecture. I believe that the Prada store, which is a giant glass prism, won a design award.

This was a fun street for shopping and people watching. It is sort of cross between the strip in Vegas and Newberry Street in Boston. The Comme des garcons store, I think, has a bamboo theme, and is also very unique.

If you love shopping, you need 3 to 5 hours here. I spent that long because it was rainy day and I did not have anything in particular planned apart from a dinner.
Written March 16, 2016
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Daneshbod
Shiraz, Iran80 contributions
Mar 2018
This is high-end shopping street in Tokyo with a nice apple store, everything looks elegant. I liked the rooftop Bills restaurant.
Written April 2, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

_FrancisMS23
Metro Manila, Philippines50 contributions
Dec 2017 • Family
We walked from Takeshita Street to Omotesando. Along this route you will see the shift from small souvenir shops to the luxury brands that are lined up along the street of Omotesando. Side streets you will see some interesting stores and you will notice that behind the busy Omotesando is a quiet residential area. I guess our visit at Omotesando during winter / Christmas season was the best time since the street was adorned with Christmas lights. One of the best areas of Tokyo's illumination. Either you are in for high end shopping or just for window shopping you will enjoy this area.
Written January 9, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

swift314
Sheffield, UK12,551 contributions
Oct 2015 • Couples
Another shopping sector of Tokyo this one is quite trendy and upto date in terms of shops and cafes etc, Ideal place to go window shopping but it gets really really busy at weekends so best go in the week if you can.
Written November 2, 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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