Kiddy Land Harajuku
Kiddy Land Harajuku
4.5
Speciality & Gift Shops
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11:00 AM - 9:00 PM
Monday
11:00 AM - 9:00 PM
Tuesday
11:00 AM - 9:00 PM
Wednesday
11:00 AM - 9:00 PM
Thursday
11:00 AM - 9:00 PM
Friday
11:00 AM - 9:00 PM
Saturday
10:30 AM - 9:00 PM
Sunday
10:30 AM - 9:00 PM
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About
This Tokyo landmark sells animated character goods. It has different corners dedicated to different characters including Snoopy and Hello Kitty, and its flagship location carries some exclusive items.
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Tours & experiences
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Top ways to experience Kiddy Land Harajuku and nearby attractions

The area
Address
Neighborhood: Shibuya / Harajuku / Ebisu
There are countless opportunities to shop in the Shibuya and Harajuku districts, especially in shops that focus on Japan's "Kawaii" culture. The trendiest areas are around Shibuya’s Center district, Harajuku's Takeshita-dori and in Omotesando. If you need to recharge from all the shopping, you can easily refresh yourself in Meiji Jingu or Sasaki Park. In contrast, Ebisu has a more grown up ambiance of calm and cool. At the Museum of Yebisu Beer you can learn about the beer that was responsible for the town’s name, and enjoy dining at the popular noodle shops in the surrounding area.
See what travelers are saying
  • Adrian P
    Singapore, Singapore237 contributions
    Toy Paradise
    Beware! Your child will never come out of the shop empty-handed once you step into Kiddyland! This is a four-storey toy shop that will help you build up your leg muscles if you choose not to use the lift. The array of toys on display is just tremendous. Worth a visit.
    Visited December 2019
    Traveled with family
    Written January 5, 2020
  • lglbgl
    143 contributions
    Snoopy Fan Heaven
    Wow! As a Snoopy fan I was delighted to visit this store. The basement has tons of Snoopy and Peanuts merchandise. It was really hard not to buy more Snoopy merchandise. Note: The other store I like to visit to purchase Snoopy merchandise is the Peanuts Headquarters store at Knott's Berry Farm in California. It took quite a bit of time to explore the four floors of this store. If you are a fan of Disney, Studio Ghibli, Hello Kitty, Rilakkuma, or Sumikko Gurashi then this is the store for you! Will definitely be back!
    Visited December 2019
    Written January 16, 2020
  • Stefanie H
    Lincoln, Nebraska1,591 contributions
    Fun stop
    I was expecting an enormous toy store, but this store was much more manageable in size! It has five floors, and Snoopy Town is in the basement. We had so much fun! They sell Snoopy, Hello Kitty, Gudetama, Studio Ghibli, Star Wars, Lego, etc. Worth a stop if you are in the neighborhood!
    Visited June 2023
    Written June 24, 2023
  • chicitygurl
    69 contributions
    The Best Toy Store in Tokyo
    Let me start off by saying that I'm not a tourist; I've been in Tokyo for 5 months and I've been here 3-4x. I passed by the place a few times without going in because I didn't know what it was, but one day I had free time, so why the heck not? One of the best choices I've ever made. They sell everything spread out on 5 floors from Ghibli to Hello Kitty, Disney, Winne the Pooh, Lego, and every cartoon, Japanese or foreign that you can imagine. I especially love their collection of Ghibli items, Gudetama (doesn't exist in the States and super-hard to find even in Tokyo), and Rikkuma x JR collection that's super adorable. Very much worth visiting, & it's in Harajuku!
    Visited February 2015
    Traveled solo
    Written February 5, 2015
  • Adjimantoro
    224 contributions
    Heaven for Kids
    It's 6 level toy store in Harajuku. 6 LEVEL ! That's why I said Heaven for Kids :D. You can find everything that is related to toy. Disney character, Lego, Nano Block, etc, they have it all. The price is standard, like in other store. Parents, please keep your wallet tighly :D. You can reach this street via JR Yamanote line, stop at Harajuku station and go right at the station exit.
    Visited January 2015
    Traveled with family
    Written January 31, 2015
  • cmonsalve
    San Jose, Costa Rica175 contributions
    Really crowded
    Really crowded small space, you bump into people every second. This is a really uncomfortable place. Mostly japanese brands.
    Visited December 2016
    Traveled with family
    Written January 4, 2017
  • Ariel Riley
    Melbourne, Australia155 contributions
    Character Paradise
    Honestly Kiddyland is probably my favourite toy store in the world. It's multiple levels of frivolous fun that will delights kids, both young and old. You'll find everything here: Hello Kitty, Rilakkuma, Snoopy, Harry Potter, Disney, Nanoblocks, Lego, Star Wars, electronic goodies, stationary delights and so much more. Though it is not the cheapest place to find toys it is one of the best places in Tokyo to find a multitude of paraphernalia from a heap of different interests under the same roof. It's hard to leave without buying something as there are so many different varieties of cute. Visit, if only for the cute overdose guaranteed to bring a smile to even the most stoic of faces.
    Written November 7, 2014
  • Kidult Kingdom
    Hong Kong, China412 contributions
    Must-go Toy Store in Omotesando
    Since its opening in November 1950, the Kiddy Land toy store has become a landmark store in Harajuku. It constantly provides the latest toys information and has been loved by many domestic and foreign customers.
    Visited July 2019
    Written April 3, 2020
  • Christian B
    Hamburg, Germany56 contributions
    They got everything
    Massive store for merch an souvenirs, the prices are ok and tax free is included. Easy to find and nice Staff.
    Visited April 2019
    Traveled solo
    Written May 11, 2019
  • ianshamshey
    New York City, New York1,042 contributions
    a great toy store!
    We were in Tokyo and my friend wanted to stop by to pick up some toys for her nephew. It is store on 4 levels with the basement dedicated to Snoopy and the peanuts characters. If you have children, you will definitely spend some time here. We took the stairs up but if you have a baby carriage, there is an elevator which can take you up to where you need to get to-All toys and characters are represented-Lego, Hello Kitty, the Japanese cartoon characters, etc. A great place for souvenirs and one stop shopping. I would recommend, especially if you are with kids or have to buy for kids.
    Visited March 2019
    Traveled with friends
    Written May 20, 2019
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.
Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
Popular mentions

4.5
349 reviews
Excellent
152
Very good
151
Average
41
Poor
2
Terrible
3

chicitygurl
chicago69 contributions
Feb 2015 • Solo
Let me start off by saying that I'm not a tourist; I've been in Tokyo for 5 months and I've been here 3-4x. I passed by the place a few times without going in because I didn't know what it was, but one day I had free time, so why the heck not? One of the best choices I've ever made. They sell everything spread out on 5 floors from Ghibli to Hello Kitty, Disney, Winne the Pooh, Lego, and every cartoon, Japanese or foreign that you can imagine. I especially love their collection of Ghibli items, Gudetama (doesn't exist in the States and super-hard to find even in Tokyo), and Rikkuma x JR collection that's super adorable. Very much worth visiting, & it's in Harajuku!
Written February 5, 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Adjimantoro
Jakarta, Indonesia224 contributions
Jan 2015 • Family
It's 6 level toy store in Harajuku. 6 LEVEL ! That's why I said Heaven for Kids :D.

You can find everything that is related to toy. Disney character, Lego, Nano Block, etc, they have it all.

The price is standard, like in other store.

Parents, please keep your wallet tighly :D.

You can reach this street via JR Yamanote line, stop at Harajuku station and go right at the station exit.
Written January 31, 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

cmonsalve
San Jose, Costa Rica175 contributions
Dec 2016 • Family
Really crowded small space, you bump into people every second. This is a really uncomfortable place. Mostly japanese brands.
Written January 4, 2017
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Ariel Riley
Melbourne, Australia155 contributions
Honestly Kiddyland is probably my favourite toy store in the world. It's multiple levels of frivolous fun that will delights kids, both young and old.

You'll find everything here: Hello Kitty, Rilakkuma, Snoopy, Harry Potter, Disney, Nanoblocks, Lego, Star Wars, electronic goodies, stationary delights and so much more.

Though it is not the cheapest place to find toys it is one of the best places in Tokyo to find a multitude of paraphernalia from a heap of different interests under the same roof. It's hard to leave without buying something as there are so many different varieties of cute.

Visit, if only for the cute overdose guaranteed to bring a smile to even the most stoic of faces.
Written November 7, 2014
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Kidult Kingdom
Hong Kong, China412 contributions
Jul 2019
Since its opening in November 1950, the Kiddy Land toy store has become a landmark store in Harajuku. It constantly provides the latest toys information and has been loved by many domestic and foreign customers.
Written April 4, 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Christian B
Hamburg, Germany56 contributions
Apr 2019 • Solo
Massive store for merch an souvenirs, the prices are ok and tax free is included. Easy to find and nice Staff.
Written May 11, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

ianshamshey
New York City, NY1,042 contributions
Mar 2019 • Friends
We were in Tokyo and my friend wanted to stop by to pick up some toys for her nephew. It is store on 4 levels with the basement dedicated to Snoopy and the peanuts characters. If you have children, you will definitely spend some time here. We took the stairs up but if you have a baby carriage, there is an elevator which can take you up to where you need to get to-All toys and characters are represented-Lego, Hello Kitty, the Japanese cartoon characters, etc. A great place for souvenirs and one stop shopping. I would recommend, especially if you are with kids or have to buy for kids.
Written May 20, 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

TG
Perth, Australia440 contributions
Dec 2018 • Couples
As you will see from my other reviews we are massive Disney and Harry Potter fans so this was a must visit for us based on what others have said.

Yes this place is huge - 5 floors of "cutsie" stuff, but other than Snoopy in the basement which was AMAZING, the rest is very average. I have to say we have been spoilt by Disney and the Disney Stores in the US from all of our travels so that is our benchmark and this place has such limited Harry Potter, Marvel, Disney and Star Wars stuff it is just not worth going out of your way for.

If you are in the area, by all means stop in and fight the crowds and have a look, but seriously, other than Snoopy, if you are not close by, don't make the trek as you will be disappointed.
Written December 12, 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Das0507
Singapore, Singapore38 contributions
Dec 2016 • Family
Cramped. You will always bump into people while strolling around.
Expensive. Other international brand toy shops offer much more lower price.
Written December 24, 2016
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

AlyssaR151
Virginia113 contributions
Apr 2016 • Couples
My husband and I loved this store. We got a pusheen cat, Harry Potter chopsticks, and a Cat bus from My Neighbor Totoro. It was a delight to just browse around. Some things are quite expensive but others are reasonably priced. I believe this is a place for everyone, not just kids.
Written April 19, 2016
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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Kiddy Land Harajuku - All You Need to Know BEFORE You Go (with Photos)

Frequently Asked Questions about Kiddy Land Harajuku

Kiddy Land Harajuku is open:
  • Mon - Fri 11:00 AM - 9:00 PM
  • Sat - Sun 10:30 AM - 9:00 PM
Buy tickets in advance on Tripadvisor. If you book with Tripadvisor, you can cancel at least 24 hours before the start date of your tour for a full refund.

We recommend booking Kiddy Land Harajuku tours ahead of time to secure your spot. If you book with Tripadvisor, you can cancel up to 24 hours before your tour starts for a full refund. See all 3 Kiddy Land Harajuku tours on Tripadvisor



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