Beware! Your child will never come out of the shop empty-handed once you step into Kiddyland! This is a four-storey toy shop that will help you build up your leg muscles if you choose not to use the lift. The array of toys on display is just tremendous. Worth a visit.

Wow! As a Snoopy fan I was delighted to visit this store. The basement has tons of Snoopy and Peanuts merchandise. It was really hard not to buy more Snoopy merchandise. Note: The other store I like to visit to purchase Snoopy merchandise is the Peanuts Headquarters store at Knott's Berry Farm in California. It took quite a bit of time to explore the four floors of this store. If you are a fan of Disney, Studio Ghibli, Hello Kitty, Rilakkuma, or Sumikko Gurashi then this is the store for you! Will definitely be back!

I was expecting an enormous toy store, but this store was much more manageable in size! It has five floors, and Snoopy Town is in the basement. We had so much fun! They sell Snoopy, Hello Kitty, Gudetama, Studio Ghibli, Star Wars, Lego, etc. Worth a stop if you are in the neighborhood!

Let me start off by saying that I'm not a tourist; I've been in Tokyo for 5 months and I've been here 3-4x. I passed by the place a few times without going in because I didn't know what it was, but one day I had free time, so why the heck not? One of the best choices I've ever made. They sell everything spread out on 5 floors from Ghibli to Hello Kitty, Disney, Winne the Pooh, Lego, and every cartoon, Japanese or foreign that you can imagine. I especially love their collection of Ghibli items, Gudetama (doesn't exist in the States and super-hard to find even in Tokyo), and Rikkuma x JR collection that's super adorable. Very much worth visiting, & it's in Harajuku!

It's 6 level toy store in Harajuku. 6 LEVEL ! That's why I said Heaven for Kids :D. You can find everything that is related to toy. Disney character, Lego, Nano Block, etc, they have it all. The price is standard, like in other store. Parents, please keep your wallet tighly :D. You can reach this street via JR Yamanote line, stop at Harajuku station and go right at the station exit.

Really crowded small space, you bump into people every second. This is a really uncomfortable place. Mostly japanese brands.

Honestly Kiddyland is probably my favourite toy store in the world. It's multiple levels of frivolous fun that will delights kids, both young and old. You'll find everything here: Hello Kitty, Rilakkuma, Snoopy, Harry Potter, Disney, Nanoblocks, Lego, Star Wars, electronic goodies, stationary delights and so much more. Though it is not the cheapest place to find toys it is one of the best places in Tokyo to find a multitude of paraphernalia from a heap of different interests under the same roof. It's hard to leave without buying something as there are so many different varieties of cute. Visit, if only for the cute overdose guaranteed to bring a smile to even the most stoic of faces.

Since its opening in November 1950, the Kiddy Land toy store has become a landmark store in Harajuku. It constantly provides the latest toys information and has been loved by many domestic and foreign customers.

Massive store for merch an souvenirs, the prices are ok and tax free is included. Easy to find and nice Staff.

We were in Tokyo and my friend wanted to stop by to pick up some toys for her nephew. It is store on 4 levels with the basement dedicated to Snoopy and the peanuts characters. If you have children, you will definitely spend some time here. We took the stairs up but if you have a baby carriage, there is an elevator which can take you up to where you need to get to-All toys and characters are represented-Lego, Hello Kitty, the Japanese cartoon characters, etc. A great place for souvenirs and one stop shopping. I would recommend, especially if you are with kids or have to buy for kids.