Casa Martini - Martini & Rossi

Casa Martini - Martini & Rossi, Chieri: Tickets, Tours, Hours, Address, Casa Martini - Martini & Rossi Reviews: 4.5/5

Casa Martini - Martini & Rossi

Casa Martini - Martini & Rossi
4.5
Distilleries • Visitor Centers • Speciality Museums
10:00 AM - 7:00 PM
Monday
10:00 AM - 7:00 PM
Wednesday
10:00 AM - 7:00 PM
Thursday
10:00 AM - 7:00 PM
Friday
10:00 AM - 7:00 PM
Saturday
10:00 AM - 7:00 PM
Sunday
10:00 AM - 7:00 PM
About
A warm welcome to Casa Martini, home to 150 years of Aperitivo history. Start exploring the secrets of Martini and visit the production plant! Learn the story of the founders Alessandro Martini and Luigi Rossi, explore the history of winemaking. Discover the secrets of the perfect Negroni or Americano or discover the art of blending the perfect Vermouth. Find out our range of inspiring experiences at Casa Martini and choose between the MARTINI DISCOVERY TOUR, visiting the production plant, the MARTINI COCKTAIL EXPERIENCE, becoming a bartender for one day, the VERMOUTH CLASS, making your own vermouth, and the MARTINI ULTIMATE EXPERIENCE, tasting and discovering all Martini products!
Suggested duration
1-2 hours
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Admission tickets
from $17.25
All you need to step foot in the door.
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4.5
200 reviews
Excellent
141
Very good
50
Average
5
Poor
0
Terrible
4

pidizu
Padua, Italy11 contributions
Kind blowing experience
Aug 2021 • Couples
The welcoming approach impressed the 2 of us...the richness in remains from the past such as old giblets, gasks and wine pressed exquisitely preserved over time.
The tasting of 3 different martini drinks and the final cocktail exceeded our expectations and made our day! Highly recommended
Written August 13, 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Fionacko
Bagshot, UK23 contributions
Great 1/2 hour experience
Oct 2020 • Couples
Saw this from a unusual things to do in Turin website and I’m glad I did..I believe that they have recently changed their tour.The entry signs could be better I ended up in their offices initially but was re directed to the museum.The museum reception was very good, a brief explanation of the tour we had booked where to go etc....
However we did not enter the self guided tour in the incorrect place, so it would have been great if they had pointed out that the start of the tour was via wooden doors near the terrace.
The self guided tour was good especially when it was in cinque with the audio guide.Loved the tour with the guide who was very knowledgeable, more access to the production areas would have been great.
Would have liked to have had a bar/cafe nothing at all was very disappointing.I realised that they are also selling their tours with taster/cocktail classes so it would be a conflict of interest I suppose.
The tasters were great by the way.
Do try their tours.
Written October 2, 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

RoyalBelgium
Ghent, Belgium34 contributions
Impressive and interesting tour
Sep 2020 • Couples
As fans of the Martini brand, we had to visit the the Holy Seat of our beloved drinks. We understood that the tour had just been renovated, which now also includes a look behind the scenes of the factory. The first part of the tour is a well worked out museum which tells you the history of the Martini brand, how the products are made, its car history and even gives you the opportunity to ask a digital bartender for recipes. The second part was a great initiation in the behind the scenes of the factory where the production of the whole global market (except for part of South America) still takes place. As cherry on top, you’ll end with a tasting of different Martini products and end your journey with a cocktail in a beautifully designed bar. This has been the perfect ending of our Italy trip and will surely remain one of the highlights.
Written September 11, 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Danwild82
Poirino, Italy17 contributions
Amazing experience through Martini word
Sep 2020 • Couples
It was an amazing experience. I’ve visited Martini museum some year ago, but it is totally renewed now.
The tour starts with an audio-guided section through Martini world, very interactive!
Then you jump on an electric bus to visit the productive plant, to discover where the magic comes from.
At the end of tour there’s a guided tasting section of 3 products and finally a refreshing Martini Fiero and tonic cocktail.
Written September 4, 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

giuan8
Chieri, Italy62 contributions
Cocktail experience with guided tour for the company
Apr 2019 • Business
It has been very interesting visiting the museum and having a cocktail experience with professionals of the martini museum where we tasted several alcoholics drinks.
Written January 5, 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Eric G
Santa Clarita, CA21 contributions
No Crowds, Learn, Enjoy the Taste
Jun 2019
If you are looking for no crowds, an opportunity to learn bout wines, see an incredible museum on a self-guided tour and THEN taste some of Martini & Rossi's delicious offerings within a short train ride from Torino - this is what you are looking for. The location is literally across the street from the train stop so no need to drive.
Written July 31, 2019
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thank you Eric, hope to see you soon maybe during one of our MARTINI Experiences!
Written August 1, 2019
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

Eric G
Santa Clarita, CA21 contributions
Casa Martini - hidden jewel
Jun 2019 • Couples
If you are in the Piedmont region and can hop a train from Torino a hidden, fun, interesting, jewel is the audio guided experience at Casa Martini. My wife and I like to explore, go for things we didn't plan on doing but yet enjoy the experience, learn a little, drink a little. This self-guided tour is perfect. Get off the train from Torino and you are right across the street from Martini's wonderful facility. The history of wine making is the equivalent of any art or sports museum. No crowds, go at your own pace and you can catch the train back in time for dinner in Torino. Not only will you learn a bit of history but also about the paparazzi (sp?) that helped establish the image of Martini & Rossi. You might even see an advertising extravaganza included the recent George Clooney ads. Really a varied experience. HIGHLY recommend.
Written July 23, 2019
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thank you!!
Written August 1, 2019
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

Jetrotteleglobe
Olivet, France818 contributions
Very instructive visit
Mar 2019 • Solo
I went to the Casa Martini mostly because I wanted to purchase their exclusive bottle Gran Lusso which is only available at their museum shop. But I took the time to visit the museum and was greatly surprised. The museum is divided in two parts. One exhibition on wine history in general and one dedicated to Martini itself. I found both exhibition very instructive. The visit is short and the audio guide appropriate. All personnel was very nice. At the end of the visit you get to taste 2 of their products. They display some of the martini advertisement products in the shop. I really enjoyed my visit their and got my Gran Lusso bottle so I had a great time.
Written March 16, 2019
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thanks for your visit! We hope to see you soon for the Martini Cocktail Experience or the Vermouth Class.
Written March 18, 2019
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

Mr.Ché
Moscow, Russia1,489 contributions
Great experience!
Feb 2019
Martini plant is a true jewel of the area! A must visit if you are around. Very friendly staff, incredible attitude and hospitality.
The plant itself is a historic building that was created in 1863 by Martini and Rossi families and since then the factory is producing world's most known vermouth, sparkling and many other alcoholic beverages.
The area of the factory is very pleasant especially when the weather is good. The tour has two parts - historic and production.
First you visit the museum of wine where you could see ancient and medieval objects that were used in the wine industry. From pots and glasses to grape sqeezing huge machines. Then there is Martini hall of fame - various diplomas, medals, documents and photos. The exhibition is very well organized and extremely interesting to learn how the brand developed. Unbelievable to see how modern were the approaches of the family 100 years ago. From Andy Warhol to George Clooney - all are there))
Then was a part of the excursion related to production. Astonishing to see how vermouth and sparkling wines are produced. From the very beginning how ingredients are prepared to bottling and packaging. Robots everywhere including transportation where laser guided vehicles drive goods by themselves! And the finish inside the historic Martini terrace to see what kind of drinks Martini was producing. Vodka, whisky, cognac - anything under the brand of Martini.
Some souvenirs in the end and great memories from the visit!
Definately 5 stars!! Great experience
Written February 6, 2019
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Jose H
1,154 contributions
Nice Find
Jan 2019 • Friends
This was a nice place to go! The history of wine making, and wine drinking! And the history of Martini & Rossi, including their advertising campaigns. The gift shop is lovely !
Written January 13, 2019
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.
Thank you for your visit, we are glad you enjoyed your experience! See you soon.
Written February 4, 2019
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

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