Meet a driver at your hotel in Marrakech, or at a central location, for the 3-hour trip to Essaouira, a laid-back city that’s cooled by consistent sea breezes. On your way to Essaouira, make a stop at an Argan oil cooperative, learning how the golden oil is produced using traditional techniques.
Upon arrival in Essaouira, set out on your own to explore the compact historic center, ringed by historic fortifications with great views of the ocean. Sip a mint tea in the Moulay el Hassan square, browse for souvenirs at the bazaars, and try fresh-caught, local seafood at an open-air restaurant—you'll have the freedom to see and do what you want.
Rejoin the driver and group after an afternoon of exploring and begin the return trip to Marrakech, where the day concludes with drop-off at your original departure point.