Air Serbia (IATA: JU; ICAO: ASL) states the following description of the airline: Air Serbia has been a leader in air travel since the company was founded in 1927. Now, with a new name and a new identity, across our growing network of lines, we can offer a new concept of in-flight comfort. Air Serbia already flies to a total of 60 destinations in Europe, the Mediterranean, the Middle East and North America, both in passenger and freight traffic. Through Etihad Airways and our other partner airlines, we are also able to offer flights to international destinations in Asia, Australia, North America and Africa. Air Serbia has been a member of the International Air Transport Association (IATA) since 1961. We are resolved to continue to play a key role in the development of the aviation industry in Serbia, the Serbian travel industry and the tourist economy of Serbia through the ongoing strategic changes. Air Serbia's priority is to provide exceptional quality service to our passengers. Our goal is to give our customers the utmost comfort while traveling, regardless of the class they fly.