More than 59 million consumers used the Internet last year to get information on travel destinations or to check prices or schedules. According to industry surveys, between 60 - 70 percent of these online travelers do not move from "looking" to "booking". While many online travel agencies offer robust capabilities for reservations and booking transactions as well as rich product inventories, most do not provide consumers with the online tools to search for the travel information and products that match their preferences.

Don't let your customers get away. Empower them with search tools that will deliver exactly what they want. Enable your customers to complete their travel purchases on your site—so they spend less time looking for information and more time acting on it.

SiteSearch for Travel™indexes and organizes your existing product databases to allow for multi-dimensional search—across multiple product offerings, multiple data sources and multiple customer preferences. This will enable you to present personalized, relevant product offerings at the precise moment your customers are searching for travel information.

TripAdvisor's product search technology has an in-depth understanding of travel products, web site structure, customer travel preferences and travel search terms. This allows your customers to effectively search using complex queries like "biking in France".

For example, TripAdvisor's search technology can take the search query "biking in France," and analyze it across multiple dimensions, such as geography (France), activity (biking), profile (the customer prefers small, B&Bs), popularity (what are the most popular biking regions) and price (the customer prefers hotels between $50-$100/night). A sample result for "biking in France" might be Brittany, Burgundy and Provence (ranked by popularity), along with teasers for package deals to these locations. For each destination suggested, TripAdvisor would ordinate all the appropriate packages/products available in your database acccording to your preferences—by preferred vendor, keyword promotion, or ranked by popularity and relevance to the customer's profile.

Benefits:

• Increases "looker to booker" conversion rates. Presenting customers with personalized product offerings that match their needs and preferences will provide the decision support necessary to complete an online transaction. This will consequently increase your conversion rates.
  
  
• Enables new revenue sources with "keyword" promotional opportunities. Market "keyword" promotions to your vendors, allowing these vendors to apply co-op dollars for maximum exposure of their products, based on targeted keywords. For example, the keywords "Cruises in Hawaii" could be offered to a vendor for top placement in a list of search results.
  
  
• Improves preferred vendor segmentation. TripAdvisor's technology can customize search results to highlight the listings of your preferred vendors. For example, a search query for "family vacations in the Caribbean" would return a list of appropriate products with the preferred vendor products highlighted first. In addition, content about a competing vendor can be blocked from the database allowing you to control the information your customer sees.
  
  
• Outsources a complex technology solution. TripAdvisor's services are fully maintained and hosted by TripAdvisor, eliminating the headaches and administrative overhead experienced when developing these complex and specialized technologies internally.
  
  

For more information on becoming a TripAdvisor partner, contact us at or at 781-444-1113.