Most of the shopping can be found in little shopping centers along the island’s encircling road. Many hotels also have their own stores and boutiques.  There are also a number of art galleries and working studios, and a fine collection of local crafts. Of course the most popular purchase are the famous Black Pearls. Renowned for their quality, these beauties can be found at several shops around the island.

 Pearls can be found at Nyco's in the main village of Vaitape, you can choose from their extensive selection of loose pearls and an array of settings, or create your own, they have jewelers on site.  The salespeople speak perfect english are friendly and professional. Nyco's also offers free transportation to the village and back to your hotel. Moana Arts & Pearls (The Bora Pearl Company), plus a selection of wood carvings and photographs by Erwin Christian, who settled the islands in the 1960s. Make sure to visit The Farm at the Bora Pearl Company where you can tour and learn about pearl cultivating from the company that started it all on Bora Bora  Boutique Gauquin also offers black pearls, in addition to handcrafts, clothing, and curio items. And Botique Bora Bora leans more toward t-shirts, books, calendars, and curios.

Located in the main village of Vaitape are two new stores really worth the visit. La Galerie which specializes in unique wood carvings, original art, pottery, home decoration, jewelry, and gifts. Fashion Bora Bora is the newest and nicest place to purchase ladies and mens resortwear, T-shirts, swimwear, sandals, bags, hats and more. They also offer free transportation to Vaitape and back to your hotel.

The oldest and largest art gallery is Galerie D’Art Alain Linda, which features fine artists from around the Polynesian islands. The gallery is filled with paintings, sculptures, bronzes, etchings, pottery, and lithographs.