Locauto is another car rental agency. Be warned that they may immediately charge 1250 Euros up front for any incidentals, regardless of auto insurance.   

Lessons learned:

(1) Do a thorough pre-inspection of the rental vehicle and annotate even the most insignificant wear & tear to the vehicle.

(2) Take high resolution photos of the vehicle (before and after).

(3)  Have their attendant inspect the vehicle when you drop off to ensure change of responsibility of the car. 

(4) Use a credit card that offers consumer protection. American Express will dispute charges that are fraudulent/false.

Locauto will attempt to scam ! Read other reviews on other sites.

Car Rental in Italy

Whether your car rental is made in Rome or Milan for business, or to drive through the landscapes of Tuscany, you should reserve the car before you arrive. It is always cheaper to rent a car in advance and you can make sure that they have the car you need available.

Don't decide on price alone. The company reputation, age of the fleet, the damage deductible, fuel policy, additional driver fees, etc. are important. When picking up the car, make sure the 'Condition Report' lists ALL damage existing on the car. Furthermore, make sure you read Terms and Conditions so you will not have any suprises.

Search the TripAdvisor Forums for advice and traveler experiences with different car providers. Search Google with the terms: Independent Italy Car Rental Reviews. Use Wikipedia to compare car models - for example a Fiat Panda may be smaller than you expect! 

Car Rental Companies

There are a lot of well-known car rental companies in Italy. The most popular are AvisSIxt HertzMaggioreBudgetEuropcarRentalCars24H, and many others.

Driving in Italy

ZTL (Limited Traffic Zones)

The historic centres of many cities, towns and villages throughout Italy have ZTLs. These limited zones have been put in place in order to reduce congestion and pollution making the centres more pleasant for residents and visitors alike. The zones in each place will have its own regulations; some zones are restricted to certain hours, some to residents only, some to cars with certain permits. These conditions will be set out underneath the road sign which marks the entrance to the zone. Although the sign is an international driving sign, it is one that some countries do not use, so it is essential that you familiarise yourself with this sign, before you travel to Italy.

Speeding

Pay careful attention to speed restrictions. Again, there are cameras on some roads and motorways and again, if you are caught speeding a fine of over €100 will eventually find you.

There are signs warning of the cameras and the cameras themselves are housed in large grey boxes by the sides of the road. On major motorways there is system they call "tutor" which identifies you at a certain point on overhead cameras and then monitors your progress through a number of similar points. The system works out your average speed and if it decides that you couldn't have gone that distance without breaking the speed limit, then you can expect a fine in the post.

Of course, you could also be stopped and ticketed by a police officer. The police also have the authority to make an on the spot fine.

Generally speaking, the speed limits are 50km/h in built-up areas, 90km/h on ordinary roads, 110km/h on dual carriages and 130km/h on motorways. In wet weather the limit is reduced to 90km/h on dual carriageways and 110km/h on motorways.

 OVERALL

Renting a car in Italy is one of the most unpleasent experiences I ever had. It starts with the booking cheating. You book a car at EuropeRentCar and you get an online indication of the cost. The car is even reserved and you don't need to pay anything. Once you arrive at the counter the real price is just TRIPPLED without any real explanation. More or less happens with the other companies when they start offering insurance. All is a cheating scheme.

Second be prepared to be treated unppolitly and rough at the counters. They don't care. I had to wait for one hour to be services. At the garage things are worse. Disrispectful employees shout at you and don't help you neither to park nor to find your car.

The best: if you rent in Malpensa there is absolutely no fuel station near the airport. Forced to fuel somewhere else you have to endure the humiliation of the desk staff asking you for the fuel receipt in order to rpove the tank is full.

What a shame!