Bucerias is a small unspoiled little town in Riviera Nayarit and is right on the beach.  No chain restaurants or stores.  All locally owned art stores, restaurants and shops.  The road along the shore leading to Bucerias has lots of little shops to find unique items.  In downtown there are local merchants selling everyting from clothing to souviniers.  It's an open market and closes around 4pm each day.  It's a great way to spend a morning or afternoon shopping without the hustle and bustle of PV. 

Bucerias is approximately 20 minutes from the airport north.  South of the airport is PV.