Hedonistic Negril beats to a reggae pulse. Major tourist areas are Seven Mile Beach, home to adult-oriented resorts, and the West End, with smaller, more laid-back accommodations and beaches, shops and restaurants within walking distance. Get a cool drink and watch the sunset from Rick's Bar. Gaze at dramatic Negril Cliffs, which provided backdrops to James Bond's "Thunderball." If your hotel doesn't offer a shuttle, take minibuses. Or set a different pace and trot off on a horseback tour.