I stayed at Villa Hermosa for about 1 week in March 2011. It served as a base for my scuba diving trips of the Japanese WWII shipwrecks in Coron. I reserved the booking before the trip as it seemed that accommodations are limited in Coron where booking in advance is required at this time of year -- which I later confirmed to be the case when meeting other travelers when on the ground in Coron. Even before leaving, I found it odd that I was asked to pay 100% of the week's stay to confirm and hold the reservation. At most, I could understand booking the first night as an un-refundable deposit, but it seemed to be too much to demand full payment upfront. In any case, the reviews were positive on TripAdvisor where I went ahead with the booking. I had brief correspondence with the owner (Susan), who had said that she has had cancellations in the past where this was a method for her to guarantee bookings.
The guesthouse is small -- I believe 6 rooms total. It had about 50% occupancy for the week, with the biggest rooms (5 persons) empty. I expect that she has low overhead costs given the place is so small, and the rates are at the levels that they are.
It's located right in the center of the town, which makes it convenient to access dive centers, convenience stores, restaurants, and bars. At the rate that I paid, I think that overall, it did not represent good value compared to other places in the Philippines -- however, it was fair value compared to Coron as lodging seems relatively high. I could have paid about US$10 less per night (50% of what I was paying at Villa Hermosa) and been quite uncomfortable at the other guesthouses.
Pluses are the family-style environment where Susan and her staff look after your every needs and inquiries, the fruit available around the clock, clean-but-simple guest rooms, and the comfortable dining area where you could read and work on computer when taking a break from the diving action.
Negatives are the lack of WIFI internet when offered by most other guesthouses, and location on the street where motorbike traffic gets noisy in the early morning. Also, the helpers were observed to be mopping the floors with dirty water, which seems to defeat the purpose. There was a dog and baby goat in the common areas throughout my stay - both pets of the owner -- it felt like living in a farm sometimes. Also, the shared bathroom had food in the common sink for 2 days, like it was being prepared prior to cooking -- seafood, and the sort -- flies started to gather, where the food disappeared one afternoon.
Only other advice is that I met another guest who was a walk-in -- he had paid at the same rate as I did, however, had the option to deduct 100 pesos (US$2.25) -- I would recommend this option as the breakfast was not impressive where you could do much better at the local restaurants.
Overall, recommended for the relative options available in Coron from the other other guest houses.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.