I spend several months each year living on the outskirts of Benidorm. When I want a complete change,I visit La Cala, a relaxing Bay in Finestrat. The La Cala Hotel is situated a few steps from the beach. I received a warm welcome and found a bottle of bubbly in a bucket of ice waiting in my room. A lovely touch. All the staff are extremely friendly and obliging. I chose a room with a balcony and side view of the beach/sea. The whole Hotel was spotless. I was puzzled why it only rated 2 star as I couldn't fault it in any department. There are a choice of bars/Restaurants adjoining the hotel. The Spanish bar to the immediate right as you leave the Hotel has a good local atmosphere with friendly,English speaking waiters who are in no rush to close. I enjoyed sitting outside at 1-30 in the morning listening to the waves and different languages being spoken. The temperature sign opposite read 17 degrees ! A lovely Hotel in an incredible location.