We made our annual pilgrimage to Hotel La Cala from 18-25 May 2014 and it was as good as ever! Not a lot we can say to add to previous reviews which we have given as the standards were high as usual, an added bonus is that they now provide a kettle and cups so that you can make tea etc (you will need to take tea bags with you or buy locally though). It is nice to return and see the same staff year after year as they all provide such a welcome and are always happy to help. We usually travel later (end June) so the resort was a little quieter than we are used to but there was still plenty going on, there are new bars in the bay itself, nice to see what was a run down end of terrace building when we first started visiting turned into a stylish bar which had only opened a couple of days prior to our arrival. As we have previously noted there are more and more UK visitors finding this lovely little resort which can be a haven of peace but Benidorm is only a short bus or taxi away if you need a livelier evening. Would not hesitate in recommending this little hotel.