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“5 star prices for 2 star service” 1 of 5 stars
Review of Sofitel Gold Coast Broadbeach

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Sofitel Gold Coast Broadbeach
5.0 of 5 Hotel   |   81 Surf Parade, Broadbeach, Queensland 4218, Australia   |  
Hotel amenities
Ranked #7 of 22 Hotels in Broadbeach
Springfield, Massachusetts
Senior Reviewer
6 reviews 6 reviews
6 hotel reviews
Reviews in 6 cities Reviews in 6 cities
2 helpful votes 2 helpful votes
“5 star prices for 2 star service”
1 of 5 stars Reviewed April 6, 2014

I booked Sofitel Gold Coast for 4 nights but fortunately left after one night and looked for something better.

LOCATION:
The hotel is located in Broadbeach, which is something like Miami Beach meets Lloret de Mare and Benidorm for Australian and Asian tourists. The beach is two blocks down. No beach lounger or sun shades provided.

HOTEL:
The hotel promotes itself as 5 Star and charges 5 star prices but fails and provides 2-3 star service and facilities.

Main issues:
- Hotel declines every benefit linked to Accor Le Club, means status don't matter, no upgrade, no free wifi, no welcome drink, etc.
- Wifi is charged 12 AUD per 2 hours. You should go to 7Eleven for an Optus SIM card to avoid this ripoff.
- Rooms are nice but street noise (bars, traffic, drunken tourists) can be heard even on the 22nd floor. Bring your ear plugs!
- Booked room category not available but instead of an giving a free upgrade they ask for extra money.
- Beds are dinged up and very soft.
- Breakfast buffet far away from 5 star. No French toast, eggs Benedict, waffels, sliced cheese. Cheap toast bread only, no rolls / buns / whole-grain.
- Bell boy not available at arrival (8pm) and the other day lazy and not helping with luggage.
- Staff seems to be frustrated.

I'm a big fan of Sofitel and they do great in other hotels like Bangkok Sofitel So, Abu Dhabi, Munich, etc. The branch in Broadbeach is a true ripoff and should be promoted as something between Ibis and Mercure.

RECOMMENDATION:
If you get a rate incl breakfast below 140 AUD: stay. Otherwise look for something else at Gold Coast.

Stayed April 2014, traveled as a couple
Was this review helpful? Yes 2
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
sofitelgcb, General Manager at Sofitel Gold Coast Broadbeach, responded to this review, April 15, 2014
Bonjour BrockKentman,

Thank you for taking the time to share your feedback with us from your recent stay.
I am sorry to see that our facilities and services did not meet your expectations. You are correct that we are currently one of the hotels that are exempt from the Le Club program and I apologise that this made such a negative impact on your stay.
Our staff are usually very attentive so it dissapoints me to see that this high level of service was not experienced by you at times throughout your stay.
Your comments have been addressed with our team so they are aware of the areas that require further focus.

Thank you again for sharing your constructive review.

Warm Regards
Amery Burleigh
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
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1,803 reviews from our community

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Rating summary
  • Sleep Quality
    4.5 of 5 stars
  • Location
    4.5 of 5 stars
  • Rooms
    4.5 of 5 stars
  • Service
    4.5 of 5 stars
  • Value
    4 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (210)
Date | Rating
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  • English first
  • French first
  • German first
  • Indonesian first
  • Japanese first
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  • Portuguese first
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English first
Senior Reviewer
7 reviews 7 reviews
7 hotel reviews
Reviews in 7 cities Reviews in 7 cities
5 helpful votes 5 helpful votes
4 of 5 stars Reviewed April 4, 2014 via mobile

Stayed for 5 nights. Excellent location. Shops,restaurants within close proximity. Bus stop across the road for buses to theme parks and Surfers.very confinient.

The room was very well maintained. The bed is so comfortable. Had the best sleep every night.

The only thing I would pick on is the design of the bathroom which is outdated. Green stone is not really 2014. It was still very clean.

Buffet breakfast offeres variety.

Stayed March 2014, traveled as a couple
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
sofitelgcb, General Manager at Sofitel Gold Coast Broadbeach, responded to this review, April 14, 2014
Bonjour NickTup,

Thank you for sharing your review with us from your recent stay.
I am pleased that you had a very pleasant stay and that you especially enjoyed our wonderful signature MyBed and our convenient location in the heart of Broadbeach.
It sounds like your 5 night stay was packed with exciting activities!

Thank you again and we look forward to seeing you on your next visit to the Gold Coast

Warm Regards
Amery Burleigh
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Top Contributor
59 reviews 59 reviews
11 hotel reviews
Reviews in 20 cities Reviews in 20 cities
32 helpful votes 32 helpful votes
5 of 5 stars Reviewed March 29, 2014 via mobile

Having stayed at a few different luxury hotels in Australia and being disappointed by the experience I came to the Sofitel Broadbeach with an open mind. I can honestly say this is one of the best hotels I have stayed in. Friendly and professional staff and delicious food.

Stayed March 2014, traveled on business
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
sofitelgcb, General Manager at Sofitel Gold Coast Broadbeach, responded to this review, March 31, 2014
Bonjour Roboz_8,

Thank you for sharing your quick review with us.
I am glad to see we met all of your expectations and that in particular you loved the service from our staff and the delicious menus in our restaurants.

It is always a pleasure to read delightful reviews such as yours and we look forward to seeing you again soon.

Warm Regards
Amery Burleigh
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Sydney, Australia
Top Contributor
175 reviews 175 reviews
45 hotel reviews
Reviews in 89 cities Reviews in 89 cities
102 helpful votes 102 helpful votes
4 of 5 stars Reviewed March 24, 2014

5 Star 8 1/2 / 10 (Location 9 /10)

Great location. We had a corner Suite and it had 260 deg views up and down the beach , with only an obstruction for part of the view directly in front of us.

The hotel common areas and rooms have modern style and are tastefully decorated.

The king bed was very comfortable as usual.

I like the extra Sofitel touches , the pillow menu , extra towels , bathrobe , slippers, toothbrush and shaving kit.

The family enjoyed the two pools , spa and Gym.

The Buffet breakfast was good as usual, good egg cheff. But unfortunately there were not enough staff to deal with the 8-9 am rush. Long lines built up. The Barista did not know what a double shot espresso was, on one day I ended up with two cups of single shot espresso.

The building only has the four lifts which run slow. But even more annoyingly only two of these run to the basement carparks so you often have to swap lift cars on the ground floor. A bit of a hassle with a Family plus luggage.

Room Tip: Make sure you get a beach front corner room. Pre book your on site parking. Use the "drive and...
See more room tips
  • Stayed October 2013, traveled with family
    • 3 of 5 stars Value
    • 5 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 3 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
sofitelgcb, General Manager at Sofitel Gold Coast Broadbeach, responded to this review, March 31, 2014
Bonjour Paul D,

Thank you for sharing your thorough feedback with us from your stay.
I am pleased to see that your review has a majority of positive comments and that you especially enjoyed the ocean views and extra amenities provided in the rooms.
I am sorry to see you experienced a little bit of delays in the service for breakfast and waiting times for the lifts. October was an extremely busy month so this may have caused some disruptions to our service, I do apologise for any inconveniences this created.

Thank you again for providing us with your comments and we hope to see you on your next visit to the Gold Coast.

Warm Regards
Amery Burleigh
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Sydney, Australia
Reviewer
3 reviews 3 reviews
Reviews in 3 cities Reviews in 3 cities
5 of 5 stars Reviewed March 24, 2014

Fantastic stay, rooms were high quality, clean and comfortable. The breakfast although expensive was amazing. Service throughout our 11 night stay was perfect. The view looked right out to the sea and the location was very conveinent right in the middle of broadbeach.

  • Stayed November 2013
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
sofitelgcb, General Manager at Sofitel Gold Coast Broadbeach, responded to this review, March 31, 2014
Bonjour Travelwizard9000,

Thank you for sharing your feedback with us from your 11 night stay.
What a wonderful length of time to stay with us and I hope you left plenty of time for some relaxation while you were here. Our breakfast has a great variety of food with many delicious treats so I am pleased to see you enjoyed this during your stay.

Thank you again for your review and we look forward to seeing you again on your next visit to the Gold Coast.

Warm Regards
Amery Burleigh
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
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Additional Information about Sofitel Gold Coast Broadbeach

Address: 81 Surf Parade, Broadbeach, Queensland 4218, Australia
Location: Australia > Queensland > Gold Coast > Broadbeach
Amenities:
Bar / Lounge Beach Business Center with Internet Access Fitness Center with Gym / Workout Room Restaurant Room Service Suites Swimming Pool Wheelchair access
Hotel Style:
#3 Business Hotel in Broadbeach
#4 On the Beach Hotel in Broadbeach
#6 Romantic Hotel in Broadbeach
#6 Family Hotel in Broadbeach
#6 Luxury Hotel in Broadbeach
Price Range (Based on Average Rates): $$
Hotel Class:5 star — Sofitel Gold Coast Broadbeach 5*
Number of rooms: 296
Official Description (provided by the hotel):
Sofitel Gold Coast Hotel is in Broadbeach, the most cosmopolitan location on the Gold Coast. Only fifty meters away from the beach, the hotel is no more than a short stroll to the Gold Coast Convention Centre. As an added attraction, Sofitel is linked to Jupiter's Casino by monorail and has a light rail station located adjacent to the hotel. There are 296 spacious guest rooms, each with its own balcony and a panoramic view, two pools, tennis courts and a spa. ... more   less 
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Also Known As:
Sofitel Gold Coast Broadbeach Hotel Broadbeach
Accor Gold Coast Broadbeach
Sofitel Broadbeach
Broadbeach Sofitel

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