I'll admit I am not a soft drink fan. But this is truly an America Institution. Coca-Cola is iconic as it is pervasive in American Culture. It is something that should be done at least once if you have the chance.
It is a an excellent example of Edward Bernays' treatise on Propaganda: " THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society."
ie. "Things go better with Coke."
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