The rooms are nice, but there is no view, so don't bother opening the window. Wifi in the rooms is spotty, but there are free computers in the lobby. Rooms have modern furnishings and comfortable beds. There are a few restaurants and shops in walking distance, but Fulton Mall is far from upscale...a little shady late at night.

We booked a room block here for our wedding in October. The sales office must have changed direction 10 times over the course of 6 months, so getting answers to questions was near impossible as we worked on planning. The weekend of our event there were at least 2 other wedding parties in the hotel, so staff used that as the excuse to delay or deny services....such as allowing bridesmaids to come upstairs! They did loan us a large mirror and a barstool for hair and makeup.

For now, I guess this is the best in the neighborhood, but I think lots of people are hoping the Barclays center and new businesses will also bring hotel competition and alternatives.

We stayed at the Aloft for 5 nights during Thanksgiving week. The location was good, we have 2 children living in Brooklyn and it was close to the subways to get to either of them. There are subway stations within short walking distance to the hotel for a lot of different subways. We found some decent restaurants within a short walk from the hotel. Our room was a decent size for NYC, comfortable king bed , nice flat screen TV , and decent sized bathroom and shower. You could hear neighbors, the walls seemed thin. The first night it was a family trying to get their kids to sleep, we could hear them quite well. The next night someone had a dog. Other than that, we enjoyed our stay. A couple nights we chose to conserve, and did not have our room cleaned, but that meant our coffee/ tea was not replenished. Perhaps that could be made available. The room has a small fridge, I would like a microwave for tea, it would fit in to the dressing are. Staff was pleasant and helpful.

We stayed at this hotel for two nights in order to avoid the high rates in Manhattan due to the election day. It was our second experience in Brooklyn (we really like staying in Brooklyn, the location is not a problem at all), and once more, we were disappointed.
Front desk has a very young staff (nothing against it), and once we arrived all packed up from Toronto, we heard we should wait a bit in order to check in.
I specifically asked for a quiet room, high floor, away from the elevators. The person in charge said I would get exactly that, but I'd rather wait instead of promptly checking in.
So here we go, into Manhattan to spend some time (they kept our luggage), and once we arrived back (different staff this time), I'm checked in a room in a high floor (11 th if I'm not mistaken), but guess what? Almost in front of the elevators, with an adjoining door (exactly the opposite from what I asked!!)
So, I had to go back to front desk to ask for another room, and their "standard" answer is: 'we're fully booked" ( found that later). Why make me wait, then?
So when I reminded the guy at front desk about the first room that they had in mind for me, out of a sudden, this room seems to be available! Really?
Although the room was clean, well appointed and yes, pretty small, the problem with checking in would be OK if not for our second nightmare: the AC unit.
It's extremely, extremely noisy!! It keeps turning on and off all the time, so be prepared to sleep like hell or to simply turn the unit off (we had to keep with the second option).
The first night we found it extremely hard to sleep and called maintenance. The guy showed up after quite some time, in a very bad humor, and gave us the standard answer: I'm sorry, we're fully booked, and hopefully, you'll eventually sleep, even with the noise (very professional!)
Of course we couldn't sleep well, and in the morning another guy from maintenance showed up in told us that yes, the unit is noisy, and yes, it keeps turning on and off to save energy. His advice: keep it turned off (as ridiculous as it might sound, considering the cold outside, at least he was sincere!).
To complete the stay from hell, in our last night we had a false fire alarm sounding in our room (if the AC unit noise wasn't enough).
In my opinion, it's a good hotel, well appointed and clean, but they totally lack a prepared stuff and also professionalism, and this could really spoil one's stay.
Be ready to say: I'm sorry, we don't do early check ins (instead of lying telling your guests you're trying to find a better room!!); please do reconsider your AC units (something more modern and silent would be nice) and stop telling your guests you are fully booked when we know you aren't.
Being sincere and considerate with guests would be nice and respectful.

My family and I stayed a few nights at the Aloft while we were displaced from our apartment by Sandy. As a lifelong New Yorker it is rare (read: never) that I have the opportunity to stay in a hotel in my own city, so this was a new experience for me. While the hotel provided us a (not inexpensive) place to stay, I would sum up my overall experience as disappointing. I am a loyal starwood member and try and stay in starwood hotels when i can becuase I have always had great experiences. Not so here.

Pros:
- Bed was oversized and comfortable
- While the exact location of the hotel leaves much to be desired you are within walking distance from many wonderful neighborhoods in brooklyn. You are also conveniently located to mass transit.
- The hotel staff (other than the front desk) were very friendly

Cons:
- The walls must be made of paper mache. We could hear the people in the room next to us as clearly as if they were standing in the room with us (and they were not yelling). My wife and I would have dealt with this if it were just the 2 of us but having our 14 month old daughter made that problematic at best.
- Front desk staff.
(1) When we checked in we made a long term reservation, not knowing how long we would be out of our apartment. I advised the front desk of our issue and asked when we could cancel without penalty if we were able to return to our apartment. I was told that so long as I cancelled by 6pm the night before I was OK. When we were final able to return to our home I canceled the balance of our reservation by 5pm the night before. When I spoke with the front desk I was told the cut off was actually 3pm and was charged 1 nights penalty. During the course of our reservation our daily rate changed, the hotel of course elected to charge us the highest rate. After much back and forth the hotel would not budge, though did only charge us 50% of the lowest daily rate of our reservation.
(2) At best the front desk staff seem disinterested and at worst condescending and generally unhelpful. Whenever I spoke with them I was given the distinct impression that I was annoying them. Contrast this with the rest of the hotel staff (see above) which i thought were wonderful.

- No proper tub. When my wife inquired at the front desk about whether any rooms in the hotel had a tub she was met with a curt and annoyed "no" at the front desk.

These may sound like minor issues to some but I did want to post the review because I would hate for folks on vacation or holiday to stay at this hotel expecting service and facilities at a level justified by the room rate.