I travel to Jacksonville on business multiple times per year, and always come back to the Hampton Inn on Southside Blvd. I think the people are the major reason, although it has just been a good experience on every occasion, so they have earned my business. I first chose the area because I like the availability of restaurants within walking distance, and it is fairly close to where I do business. I am always warmly welcomed back by the front desk staff. The facility is always very clean and neat. It is not new, or even recently upgraded, but I like the feel. I find the rooms comfortable, the internet seems to be fast and always working, and the nights are quiet, despite a the presence of bars and restaurants in the vicinity. I even love the breakfast. I am not a big fan of the breakfasts in the lobby, but at this location, both the dining area and the chef/person in charge are excellent. The food seems a bit better, the dining area is clean and accomodating, I look forward to it. The last point is that the area is growing and has numerous newer options to stay, but I just feel that this Hampton Inn has earned my loyalty and I will continue to go back.