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“You don't get mentioned on Mad Men for nothing!” 5 of 5 stars
Review of William Greenberg Jr. Desserts

William Greenberg Jr. Desserts
1100 Madison Ave, New York City, NY 10028-0327 (Manhattan)
(212) 744-0304
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Ranked #1,428 of 11,751 Restaurants in New York City
Cuisines: Bakery
Neighborhood: Manhattan
Restaurant details
Neighborhood: Manhattan
London, United Kingdom
Top Contributor
63 reviews 63 reviews
38 restaurant reviews
Reviews in 18 cities Reviews in 18 cities
59 helpful votes 59 helpful votes
“You don't get mentioned on Mad Men for nothing!”
5 of 5 stars Reviewed May 3, 2014

This place is very special. So special in fact that it synonymous with providing some of the best NY delicacies since it started in 1948. We are talking about cheesecakes, brownies, babkas, cupcakes, linzer tarts and most important of all, the coveted black and white cookie. Is there anything more velvety and smooth than that symbol of racial harmony as Jerry Seinfeld so eloquently phrased and immortalized it? "Look to the cookie" he said, referring to how the black and white parts complement each other to provide such a sweet and delicate pie. Indeed, this place has mastered the art of providing this social metaphor through its amazing fluffy and airy cookies. Pete Campbell was equally delighted when Don Draper & Megan brought him and Trudy a tin of cookies: "I see a familiar red tin!! Tweety, look what they brought? Doesn’t it make you homesick?".

You have got to visit this staple of NY bakeries and treat yourself to an array of delights. But you must start with the classic, the b&w cookie, and make your way up from there. What an experience! A must stop on any NY visit. You can even enjoy the cakes as you walk up and down the incredible Madison Avenue! Highly recommended.

  • Visited May 2014
    • 5 of 5 stars Value
    • 5 of 5 stars Atmosphere
    • 5 of 5 stars Service
    • 5 of 5 stars Food
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27 reviews from our community

Visitor rating
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    4
    1
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Rating summary
    Food
    Service
    Value
    Atmosphere
Date | Rating
  • English first
  • French first
  • Japanese first
  • Any
English first
NY
Senior Contributor
43 reviews 43 reviews
37 restaurant reviews
Reviews in 19 cities Reviews in 19 cities
29 helpful votes 29 helpful votes
“Best Black and White Cookies in NYC”
5 of 5 stars Reviewed April 5, 2014

The Black and White Cookies are the best, but if you want an even better treat, get a Red Velvet Black and White. It is the most amazing cookie I have had. Also good are the Linzer Tarts.

  • Visited April 2014
    • 5 of 5 stars Value
    • 5 of 5 stars Atmosphere
    • 5 of 5 stars Service
    • 5 of 5 stars Food
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Nottingham, Maryland
Top Contributor
95 reviews 95 reviews
37 restaurant reviews
Reviews in 23 cities Reviews in 23 cities
59 helpful votes 59 helpful votes
“A Slice of Heaven on a Plate”
5 of 5 stars Reviewed December 29, 2013

Hands down, I think we had the best slice of New York style Cheesecake. Two days after we ate it, I am still thinking about it! Should have bought a piece to take home as well!

Visited December 2013
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New York, New York
Top Contributor
84 reviews 84 reviews
62 restaurant reviews
Reviews in 15 cities Reviews in 15 cities
27 helpful votes 27 helpful votes
“Brownie Heaven”
5 of 5 stars Reviewed October 14, 2013

It is true that they have the best brownies anywhere. Also cakes and cookies of every kind. They also do a tremendous business on custom cakes for different occasions.

Visited October 2013
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Wilton, Connecticut
Top Contributor
94 reviews 94 reviews
54 restaurant reviews
Reviews in 28 cities Reviews in 28 cities
48 helpful votes 48 helpful votes
“best black and whites hands down!”
5 of 5 stars Reviewed July 29, 2013

their little ....just a few bites......but they are heavenly....go early so they do not run out......great to take along as a hostess gift or a little thank you.....get a few to eat as you walk along...enjoy

Visited July 2013
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