The Hotel is cool and the service was amazing, in fact so amazing that I didn't notice it. I would be in the taxi after being ushered into it by an amazingly accommodating young footman. I'd be in the lounge and be eating something that is not on their menu because the waitress went out of the way to see if the chef would accommodate my request. If I seemed lost there was always someone there to ask me if I needed help. Service great! Location, even better...Soho is busy and fun, hip and cosmopolitan, great shopping, great little eats, and access to wonderful and new art and architectural establishments. I like to exercise and I found the gym to be tiny and very basic. Not a lot in terms of running paths and parks...not that I saw anyway. I did take the subway to Central Park...an adventure in itself! BUT...I'm 55 years old and I like quiet, so my upgrade to a corner suite overlooking Soho was a bit noisy for my liking. Thank god for sleeping pills. Be sure to ask for a quiet room if you're a light sleeper. AND I need light...the hotel was DARK! Almost post nuclear dark, most probably to accentuate the warehouse architectural ambiance it so wants to be identified by. The hotel room washrooms could use a lift and the rooms are tiny, but the beds were divine and as I could not really see the rest of the hotel I'm afraid I can't comment on the decor.