We stayed here for a week to see in New Years 2014. Had the best holiday of our lives and the hotel contributed to that.
We arrived to a big smile and welcome from doorman Ben, and when we got to our room a bottle of champagne on ice was waiting for us as it was my partners birthday. We didn't ask for that, they just did it. Excellent touch.
The location is excellent, right in the heart of the soho shopping district and far enough away from times square but you can still reach it within an hours walk or 15 minutes on the subway (if you feel the need to go). Its also a 5-10 minute walk to chinatown, little italy and loads of great restaurants.
The room was the perfect size, not too pokey and not too big. Decorated in a contemporary way, we particularly loved the bathroom decor.
We spent new years eve at the hotels black and white ball which was brilliant, we bought the general admission tickets and had a blast. Premium open bar until 2am and more champagne than you can ever imagine! Midnight was a riot! Definitely go if you're staying for new year!
If you want to experience the proper new york city, stay round here and visit the surrounding areas. Definitely hop over to willimasburg in brooklyn!
The hotel was full of cool people, the staff were all very friendly, helpful and attractive. There's no set 'uniform' which adds to the casual feel of the place and the bar guys certainly knew their stuff!
We're already planning our return visit and wouldn't stay anywhere else!
HOWEVER…. if you want to be in the centre of tourist things 24/7, times square, empire state, rockerfeller etc this may not be the hotel for you - stay closer to times square.