I've stayed at the Soho Grand 3-times now during the past year for work and I've enjoyed myself more and more during each stay. The location is perfect, just a short walk to the subway. The neighborhood has so many choices for food and allows one to feel like your in a neighborhood rather than staying uptown. Two weeks ago I arranged for my wife to take a long wknd trip to NY for shopping and the staff at the Soho made her stay so enjoyable. We have 3-kids at home under the age of 5 so she needed a long weekend to reenergize herself. The staff had an arrangement of beautiful flowers waiting for her along with a bowl of fruit. I agree that the rooms are small but I'm not in NY to stay in my room, plus despite being small the rooms are always spotless and are designed very well. I'm heading back to NY next week and have already booked my room at the Soho!