My husband and I have been staying at the Soho Grand since its opening every time we visit New York city. My husband is an architect and appreciate the understated homage to the history of Soho. There is nothing over the top or opulent, but it is one of the few boutique hotels in New York that is well executed and has and will age well compared to the other boutique hotels. Do not expect large rooms (although it is more spacious than 60 Thompson for instance). It does not have the luxury linens and towels like you find at the Jumeirah, Four Seasons, or the Windsor Arms hotel in Toronto, but I wonder if this again done in purpose to give it a rough hedge. Also, you have to like the Soho/Tribeca neighborhood to appreciate the hotel. We like the area because everything is there but on a smaller scale which makes it more manageable for shopping, eating out etc. We don't do shows or visits tourist attractions and this fits our needs.
The price can be steep and we make our travel dates flexible to coincide when the rates are reasonable. In the end they are in the business of making a profit but as customers we also have a price range that we reserve for low key trips and differentiate for special occasions. Would I pay over $600 for a grand corner king, no since it does not fall under my budget for which such prices are reserved for instance for Las Ventanas in Cabo.
The reason we like the Soho so much is first of all it is very clean, reliable and consistent. The staff is friendly and when I encounter a problem, I just let them know and they are usually more than considerate. If I don’t like a room or a floor, I ask for a change, and unless they are fully booked, I am normally accommodated. The atmosphere is relaxed and one can easily feel home away from home. It is not perfect but we feel it is a little gem.
Have we had bad experiences? Of course, for instance once, my husband and I were dressed to the nines and asked the concierge to recommend a good French restaurant and she mentioned Felix next door. We have nothing against Felix but it is more a bistro you go meet for a drink with loud friends, not for excellent French cuisine for a dinner a deux. So she could have recommended Bouley or La Grenouille, but perhaps her youth and inexperience got in the way.
I believe any reviewers (myself included) on such review website can have unrealistic expectations or can lose sense of proportion and forget that simple manners and not acting that people are there to provide a service but not to serve you. One can get good service by being fair to the circumstances.