I stayed here with my mum and siblings in December 2013 for 7 nights in a two bedroom apartment. During this time it was super cold in NY and snowing quite heavily. Having AKA to come home to was the best. it was warm, cosy, modern and lovely. The staff always greeted you morning or night and it smelt like hot apples and cinnamon constantly. The room itself cannot be faulted The beds were comfortable, the heating worked wonderfully and the there were 3 tv's (important for us considering we all like to watch different things!)
The kitchen was also great as after several nights traveling you dont exactly feel like going out, so it's nice to be able to cook for yourself or at least warm something up in the comfort of your own apartment.
The only thing that may bother some people is the lack of window light. All rooms have windows but they are not very big. This wasnt an issue for us but may be for some.
Finally, the location is what really makes it. Don't let the fact that it is situated in times square put you off, its in a quiet theatre lane which is busy enough that you dont feel unsafe but quiet enough that it doesnt affect you in the room. It's a 5 minute walk to bryant park which is also a lovely hang out. Times square, rockefeller, moma, grand central, magnolia, duane reade, 5th and 6th avenue shopping are all within walking distance. In fact, we walked home from central park a couple of times and probably would have walked even further had it not been so cold!