Combine chocolate with 3 floors of Chinese-made toy imports and you have M&M world on Broadway (north end of Times Square). The most fun part of this was the option to have custom printed M&Ms - a cup (or larger) set of your own choice of M&M colors, with your own combination of up to four messages printed on them (meaning - any one M&M could have one of four messages). A great keepsake or gift! The rest of the store was basically M&M themed gifts, but as long as you go in expecting that - and not an actual tour or anything - you'll have fun. And of course, there's no fee to enter.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.