One of several boutique hotels on this street, and one of the few reasonable (in NYC dollars) hotels to fit 5 adults/teens. Two comfy queen beds and a sofa in a small room is a tight fit, but in NYC, tight fits are the norm. Newish and clean, with an airy lobby and a dining area. The free breakfasts have long lines as you approach the 9 am cutoff, and the food is OK at best, lots of bready things. We only ate there twice in a week. But’s in New York: lots of places to eat including a better than average Fresh and Natural deli next door. Plus the Keg Room right across the street was a family favorite.
The Herald Square subway is right around the corner, so you are in the heart of city, but happily out of Times Square (it's a subway stop away).
25 floors (we don’t count the non-existent 13th floor), means if you get high up on the south side, you get a tremendous view of the Empire State Building. And the windows open slightly for fresh air versus constant air conditioning. There are 2 fast elevators, but wait time around busy breakfast times can be long.
Good maid service, solid & free WiFi, and a friendly staff. Minor quibbles about lack of power outlets and noise from the elevators.