I travel to New York quite frequently for business and pleasure. Usually, I use points from another hotel point program and stay free. In February, W did a promotion where if you booked with AMEX, you'd get one night free at a W hotel, so I decided to try at W Union Square. I'd heard it was a hip and trendy place, which has it's pros and cons. The pro is, it's fun and people watching is great. The con is, as a 36 year old woman I might feel a little "old" and out of place. This was not the case.
When I arrived, I was welcomed by the staff and taken to my room. A few weeks prior, I'd requested a sunny room and they complied with a giant, corner room with a view of the park. Because they knew I like "sunniness", they brought me a giant sunflower and some fruit and champagne about 5 minutes after check in. That right there would have won me over in terms of personal touches and friendliness, but throughout my stay, the entire staff did little things to show they were anticipating my needs -- they even went so far as to bring me a tray of comforting things on a day I was sick.
As for the room itself, it was a good size for New York and had a great view of Union Square. Unlike many hotel rooms in the city, this room had a full bath (soaking tub) with Bliss Spa products -- definitely worth talking about. I don't think I've ever been as impressed with bath products. The water pressure was very good and the hot water never ended.
There were no coffee pots, however, the hotel sent up a coffee maker for me to keep in my room, so if you are a coffee addict, keep this in mind! Just ask and you shall receive.
At night, the lobby does become somewhat club-like. It's a stylish, loud, see and be scene place. That being said, it's kind of small and there's so much going on that if you do happen to be schlepping through in your sweats, no one really cares. It's smaller than it looks in the picture. The "living room", a place to congregate and have drinks, is very small and I felt a little uncomfortable going there alone....so I didn't.
Underbar is a different story. I went with girlfriends and we had a fabulous time. The waitress was super nice (which was surprising, since others have said the opposite about Underbar staff) and the music was a good mix. It was dark, so I think I wouldn't have minded going in by myself for a drink, though I never got around to it!
Olives, the restaurant in the hotel, is incredible. My friends and I were seated in a big, comfy booth and treated like royalty. The chef (Todd English), who owns about 20 restaurants, just happened to be there that night and sent us loads of free samples because he'd heard we were all cooks. You can't go wrong with the hotel restaurant, that's for sure.
Still, you'll want to get around. The W is a minute or two walk from the Union Square station, so in minutes, you can get anywhere in NYC. There's plenty to do right in the area. Sephora and Barnes and Noble are right smack across the street and Filenes, DSW Shoe Warehouse and a Children's Place are also very, very close. You'll want to take a subway or cab ride for finer shopping, though. The concierge knows what stores have what and will help you out.
Restaurants in the area include Veritas, Candela, Union Square Cafe, Tabla and many more I can't think of right now.
There are plenty of nice hotels in NYC, but when you find one that's perfect, it's hard to stay anywhere else.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.