The location is the best aspect of this hotel. It is situated about 20 seconds from Times Square and within walking distance of all the main tourist attractions (except ground zero and Statue of Liberty in which can be reached cheaply by a cab). The hotel itself is very clean and always felt safe as there were always security guards around. Staff were friendly and made us feel very welcome. The rooms we stayed in were brilliant and the beds were by far the best I've ever experienced in a hotel! Really could not fault this hotel, it was perfect for our first time in the Big Apple!