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“This is huge.” 4 of 5 stars
Review of Macy's Herald Square

Macy's Herald Square
151 West 34th Street, New York City, NY (Garment District)
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Ranked #40 of 589 Shopping in New York City
Type: Department Stores, Shopping
Activities: Shopping
Useful Information: Activities for older children
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Useful Information: Activities for older children
Adelaide, Australia
Top Contributor
263 reviews 263 reviews
151 attraction reviews
Reviews in 45 cities Reviews in 45 cities
88 helpful votes 88 helpful votes
“This is huge.”
4 of 5 stars Reviewed July 27, 2014

Even for the guys, there is something for everyone in here. Nine floors of stuff. This is just huge, and there is a big billboard on the outside that says this is the largest shop in the world.
One side has women, the other has men. Lots of floors to visit.

Visited July 2014
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La Possession, Reunion Island
Top Contributor
68 reviews 68 reviews
33 attraction reviews
Reviews in 20 cities Reviews in 20 cities
29 helpful votes 29 helpful votes
“Great shopping but what happened to the architecture ??”
4 of 5 stars Reviewed July 24, 2014

I went there before and the store was not just a department store. It was a work of art, inside was gorgeous, the ceilings, the mezzanine, the columns, the wooden escalators... It was magical in there.
Now it's just a big famous department store where you can get great deals on numerous brands.
Shopping is still very good and I really enjoyed myself the few hours I spent in there. The staff was very nice and helpful. But I guess I would have felt just the same in any outlet mall !!

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Paris, France
Top Contributor
64 reviews 64 reviews
44 attraction reviews
Reviews in 22 cities Reviews in 22 cities
20 helpful votes 20 helpful votes
“look for it maybe you will find it”
3 of 5 stars Reviewed July 24, 2014

If you like to look for the good bargain whatever time for it and energy spend, then you are in the right place. Personally I have found some stuff but not that exciting . Then depend on your expectation, budget and taste. Don't be to high on them but if you are modest regarding them you could find stuff and be satisfy. To sum up it is not temple of shopping but not that bad. Good luck !

Visited May 2014
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McAllen, Texas, United States
Senior Contributor
40 reviews 40 reviews
12 attraction reviews
Reviews in 8 cities Reviews in 8 cities
17 helpful votes 17 helpful votes
“Woefully unfortunate "progress"”
2 of 5 stars Reviewed July 22, 2014

You know, nobody dresses like the Statue of Liberty any more, so why don't we take her down and update her wardrobe: slacks and a blazer, maybe? No? The Empire State Building looks old-fashioned and dated, so why don't we cover the exterior with an all-glass façade? No? It's the iconic features of these treasures that makes them, well, iconic. Someone should have explained this to Macy's.

More about that in a minute, but first the shopping experience. This flagship department store is 6 floors over an entire city block. The huge amount of floor space allows this store to offer more merchandise than your local Macy's. It's arranged primarily by designer. The entire second floor, for example, is women's shoes. Are you looking for black mid-heel pumps? You'll have to peruse the entire showroom, moving from designer to designer, to find them. (Next door, at DSW, all the mid-heel pumps are displayed together.) Prices here are likely to be higher than you'll find back home for the same merchandise.

But tourists don't come here primarily to shop; they come to experience an icon. Until two years ago, a visitor to Macy's would enter the Broadway building to find herself in the great hall featuring a gorgeous arched ceiling supported by stone columns—exactly like Miracle on 34th Street. An elegant marble staircase led to a real old-style mezzanine that looked over the ground floor from both sides of the great hall. But, alas, no more. After a bazillion-dollar renovation, the arched ceiling has been concealed by a nondescript flat ceiling. The columns have been refaced. The elegant stairway is gone, replaced by a modern one. And the mezzanine no longer commands; now it hides.

I know that corporations want to "brand" their stores so the customer gets the same experience at every location. But now Macy's Herald Square looks just like any mall department store—albeit a huge one. Macy's should have taken a note from Starbucks, whose stores all look the same...except for the original flagship store in the Pike Place Market in Seattle. Even the Starbucks mermaid logo remains unchanged at the original location. Visitors come by to see where it all began.

Visitors to Macy's Herald Square no longer have that experience. Macy's has even abandoned their famous Miracle on 34th Street Christmas windows in favor of a high-tech digital display. Still possibly the best windows downtown—the theme is "magic"—they're nevertheless certain to disappoint.

Macy's abandoned the Miracle and—their Christmas theme notwithstanding—along the way they lost the magic.

At least the wooden escalators are still there...

Visited July 2014
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
1 review
2 helpful votes 2 helpful votes
“Great! Till you talk to the staff!”
2 of 5 stars Reviewed July 21, 2014 via mobile

I went for my first time and dropped quite a bit of money, the place is great and worth checking off the checklist, but the staff are very rude, they could care less about helping you. I got yelled at by a staff lady to hurry up in a deserted fitting room, and all others were very rude and insulted if you asked them anything. At closing, I checked out with about 6 items and the girl at the cashier just sighed... I've never felt more unwanted as a paying customer anywhere, it's not like I was the only one there at that time, it was still very crowded.

Visited July 2014
Was this review helpful? Yes 2
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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