Just got back from a weekend in NYC and the entire family loved this hotel. Honestly I didn't really know much about it when we booked it. I reserved primarily based on price and good reviews I had previously seen on tripadvisor. We previously stayed at the Doubletree in Times Square which is also nice, but the Hilton was less expensive during our stay and had better room options for our family. We definitely would stay here again.
Location is a major draw - you are right in Times Square and literally steps away from a subway stop. I had no idea the hotel was as high as it was - when I booked I was a little concerned that with the Times Square location, outside noise could be a concern, but because of the better price we took a chance. Noise ended up being non-issue for us because the rooms start at the twenty something floor so you are pretty high up either way (our room was on the 41st floor).
Price was very good compared to other comparable hotels.
The view was incredible - our room faced the side opposite Times Square and we had a great view of the Empire State Building and could also see the Statue of Liberty (not all rooms may be able to see this).
The room was decent sized and staff were very friendly.
Tried to think of negatives and the only thing I could come up with was that there were some smudges on the windows when we first got to the room that you would think should have been cleaned beforehand. Very minor though.
For our purposes we didn't spend a ton of time in the hotel because we were out much of the day but it was great to come back and have the hotel steps away from the subway stop.
Everyone loved the experience at this hotel and we plan to stay here again for our next trip.