We divided our stay and spent 2 nights here and 2 nights at the Marriott Marquis. The rooms at both hotels were very comparable. There was slightly more street/neighbor noise at the Hilton, though not enough to keep anyone awake. The linens and towels were top notch, and the room was newly furnished and modern and clean. I like the Peter Thomas Roth lotions at the Hilton. Staff at Hilton was exceptionally helpful from the desk staff, doormen, to concierge, everyone was welcoming and eager to assist us. I liked that this location is very near to Times Square, but not quite as chaotic once you leave the hotel as compared to the Marriott. I would definitely return to Hilton Times Square, it felt more personal and friendly.