This hotel was selected by my husband after exhaustive research into our first trip to NYC, and I must say he did good, and we will stay here again. The location was perfect since it was only a few blocks to Harper-Collins offices (business) and right next to Rockefeller Plaza and Times Square (entertainment). This boutique hotel is very efficient, there is no grand lobby, no monolithic check-in desk, and no elaborate glass facade, but you still have a very clean, friendly, and innovative place to stay. You are just not paying for all the frills, but there are still some perks they did well. A few of the best were the free bottled water stations on each floor, a wifi connection that actually worked and did not cost extra, and they were innovative with their room furnishings (sliding doors, hinged desk tables, built-in cabinets) so that the small space was really maximized. The best part was the price, it was almost a $100 less a night then the chain hotels (Hampton, Hilton, Hyatt, etc) in the area! The only downside was that the mattress was not as comfortable as I was used to at home or at the larger hotel chains. The largest size bed at the hotel is a queen and it was quite firm. But if you are staying in NYC you should not be spending that much time sleeping anyway :) We would definitely stay here again!!